Harsha Chachadi

Harsha Chachadi

Area / Account Manager

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location of Harsha ChachadiWashington DC-Baltimore Area

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  • Timeline

  • About me

    Staff VP, Global Marketing Campaigns, Programs & ABM at FM Global | Large Deals | Platinum Accounts | Brand Activation | Integrated Omnichannel Experiences | Learning Sports & Sponsorships

  • Education

    • TAPMI, Manipal (AACSB Accredited) - http://www.tapmi.edu.in/

      2005 - 2007
      Master of Business Administration (MBA) Marketing, Finance and General Management
    • Sainik School, Bijapur

      1992 - 1999
    • Columbia Business School

      2018 - 2018
      Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
    • Sri Jayachamarajendra College Of Engineering

      1999 - 2003
      Bachelor of Engineering (B.E.) Environmental/Environmental Health Engineering
  • Experience

    • Pioneer Investcorp

      Aug 2003 - May 2005
      Area / Account Manager
    • GSK

      Jan 2006 - Jan 2006
      Management Trainee
    • CSC

      May 2007 - Dec 2013
      • Leader - Portfolio Management & Marketing for Independent Testing Services

        Oct 2011 - Dec 2013
      • Principal Business Consultant

        Jul 2011 - Jun 2013
      • Lead Business Consultant

        Jul 2008 - Jun 2011
      • Senior Business Consultant

        May 2007 - Jul 2008
    • CSC

      Feb 2015 - Nov 2015
      • Big Data and Analytics Marketing Manager

        Jul 2013 - Nov 2015
      • Industry Solutions Marketing Manager

        Feb 2015 - Oct 2015
    • DXC Technology

      Nov 2015 - May 2021
      Principal : Digital Marketing - Special Programs
    • FM Global

      May 2021 - now
      Staff VP, Global Marketing Campaigns & Program, ABM

      I lead Marketing Campaigns & Programs, ABM, and Marketing Strategy for Sponsorships at FM Global, globally. This includes a deep focus on marketing strategy, integration, omnichannel incremental experience, enablement and audience journeys. These support our Revenue, Relationship and Reputation goals measured through New Business Growth, Business Retention, and Risk Improvement leading to reduced loss. • Marketing Campaigns and Programs with Strategy, Planning, Development and Execution across Brand, Demand and Nurture Journeys • Account Based Marketing across 1:1, 1:Few and 1:Many motions across key & strategic clients / prospects, industry & logical clusters. Including championing and advocating ABM principals to the larger client / prospect facing organization• Strategy for our Sports Sponsorships that activates our employees across the globe, delights our clients, positively contributes to our communities, and to our positive results as a company. Show less

  • Licenses & Certifications

    • ITSMA Account Based Marketing Training

      ITSMA
      Jun 2019
    • ABM Certification: Expert

      Demandbase
      Mar 2019