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Sarah Goh

Sarah Goh

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  • Timeline

  • About me

    Associate Director, Advisory at KPMG Singapore | CX & Marketing

  • Education

    • UNSW

      2007 - 2009
      Bachelor of Arts (Media & Communications) Media, Culture & Technology

      Graduated with Distinction

    • Temasek Polytechnic

      2004 - 2007
      Diploma in Communications & Media Management Marketing Communications

      Activities and Societies: Captain (2004) & Vice-Captain (2005) of Women's Badminton Team, Production In-Charge (2005,2006) for Open House Lecture Shows MediaCorp Course Bronze Medal (Ranked 3rd in Course)

  • Experience

    • GolinHarris

      Apr 2006 - Sept 2006
      Intern

      Assisted the Healthcare Team in GolinHarris, Singapore.Worked on a number of accounts for major pharmaceutical companies.

    • Profusion Group

      Nov 2009 - Jun 2010
      Social Media Communications Coordinator

      Drove various social media projects for Profusion Group.This included LinkedIn, Facebook, Twitter and the Company Blog.

    • BMIHMS / Laureate Hospitality Education

      Jul 2010 - Jun 2011
      Marketing Coordinator

      Managed and implemented marketing communication tools to maintain product competitiveness and relevance within the industry. Supported both the domestic and international teams with their campaigns and marketing requirements.

    • Amnesia Razorfish

      Jun 2011 - Jul 2012
      Search Coordinator

      Main point of contact for day to day Search campaign management for both client and internal accounts teams. Performing in-depth quantitative analyses of marketing campaigns.Developing media plans and monitoring delivery of budgets to goals across multiple clients.

    • MediaCom Australia

      Jul 2012 - Feb 2018

      Worked across various verticals including Gaming & Tech, Pharmaceutical, Finance and Travel. Managed teams, leading and coaching individuals on managing digital channels from both a strategic and technical standpoint.

      • Performance Director

        Sept 2015 - Feb 2018

      • Search & Performance Manager

        Jul 2013 - Aug 2015

      • Search Executive

        Jul 2012 - Jun 2013

    • Freelance

      Mar 2018 - Jun 2020
      Freelance Digital Marketing Consultant

      Digital marketer specialising in biddable and performance advertising.

    • Section

      Oct 2018 - May 2021

      • Experience Lead (Business)

        Jun 2020 - May 2021

      • Digital Strategy & Solutions Lead

        Oct 2018 - Jun 2020

    • KPMG Singapore

      Jun 2021 - now

      • Associate Director

        Jul 2022 - now

      • Manager, Advisory

        Jun 2021 - Jun 2022

  • Licenses & Certifications

    • Google AdWords Qualified - Reporting and Analysis

      Google

    • Google AdWords Qualified - Search Advertising

      Google

    • Facebook Certified Planning Professional

      Facebook Blueprint
      May 2017
      View certificate certificate