
Alexa Serkes, CMP
Campus Wellness Education Leader

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About me
Senior Investigator Meeting Project Specialist at ICON plc
Education

East Carolina University
2008 - 2012Bachelor of Science (B.S.) Hospitality ManagementActivities and Societies: Delta Zeta Sorority, Eta Sigma Delta Hospitality Honor Society, Sigma Alpha Pi Leadership Honor Society, National Society for Minorities in Hospitality, Hospitality Management Association, Recreation and Wellness Advisory Council, and Pirate Planners.
Experience

East Carolina University
Aug 2009 - May 2012Campus Wellness Education Leader•Lead Campus Recreation and Wellness Site tours for visitors.•Managed various Wellness Programs including: Wellness Passport Program, Campus Outreach, and Peace Love Pirates’ Cure Cancer Awareness Activities.•Conducted Student Wellness screenings.•General office administrative functions: front desk reception, phones and copying.

Koru Village
May 2011 - Aug 2011Intern•Active member of the monthly Outer Banks Wedding Association meetings.•Manage all Social Media Networks i.e. Facebook and Twitter and assist with various marketing strategies.•General office administrative functions: front desk reception, scheduling appointments, greeting guests, phones and copying.•Instruct and manage guest recreational activities.

Dataw Island Club
May 2012 - May 2013Director of Communications• Developed and managed the Club’s website, www.dataw.org. • Created, designed and edited all internal Club marketing material including newsletters, flyers, menus, and the community directory.• Directed Communications Committee meetings and reported directly to the Club Board of Directors.• Managed and monitored the community email listserv and the monthly metrics.

YMCA of Greater Charlotte
May 2013 - Nov 2015Director of Annual Giving• Solicited and secured sponsorships from new businesses, as well as coordinated and communicated with all departments on their fundraising appeals to support the YMCA Annual Campaign for three YMCA branches, with a combined goal of $541,000.• Strategically built and maintained relationships with Community Partners and coordinated YMCA’s presence at community events with lasting business partners.• Annually planned and coordinated logistics and secured vendors for the following events: Run! Ballantyne 8k/5k, Charity Golf Tournament, Inspire! Ballantyne Gala, Tri! Ballantyne, C2 Survival Race and the Ballantyne Festival.• Directed Inspire! Ballantyne Gala and Tri! Ballantyne Festival Committee meetings and reported directly to branch Board of Directors. Show less

Columbia Metropolitan Convention Center
Nov 2015 - Nov 2020Sales Manager• Ranked top sales team member in Fiscal Year 19-20 for highest numbers across all categories including rental revenue, number of events booked, and group hotel bookings.• Generate statewide, regional, national, and international leads through research and client development, as well as attending trade shows and industry conferences.• Cultivate client relationships while maintaining accurate and up to date accounts for current and prospective clients through Ungerboeck (CRM).• Collaborate with City organizations to target meetings, conferences and sporting events that will elevate economic impact through meeting space, hotel room, restaurant, and other attraction bookings.• Plan and coordinate site visits with prospective clients, and draft proposals for event needs based off RFPs received through Cvent, an event management technology, or directly from meeting planners.• Generate and negotiate single to multi-day contracts for meetings, conferences, and sporting events. Show less

Align Technology
Apr 2021 - Apr 2022Practice Solutions Specialist• Serve as a direct point of contact and play a key role in educating both General Dentists and Orthodontists through the Invisalign Pro program. • Support customers’ entire practice through related applications, processes and tools in alignment with Aligns Digital Platform. Provide hands on comprehensive and customized training focused on increasing Invisalign utilization through regular touch points managed in SalesForce and hosted on Zoom.• Support practices in the end-to-end engagement process of Invisalign Providers, greatly impacting both customer education and revenue growth. Show less

ICON plc
May 2022 - now• As a member of the Investigator Meetings and Corporate Events Global Team, responsible for maintaining relationships with the global supplier panel relating to sponsor/client and company events globally.• Project management with the end-to-end internal process for all study critical Investigator Meetings (100-200 events annually), developed an event management tracker to identify efficiencies across all programs, and review of all invoices including the preparation of the financial report for the sponsors and internal stakeholders.• Vendor management to include rate card negotiations, contract execution, Event Savings Report, identifying and addressing supplier issues, continuously monitor and work with preferred suppliers to ensure best in class service levels to ICON and our clients.• Complete planning and oversight of ICON Leadership meetings to include venue sourcing, budget management, meeting set-up, food and beverage, travel, and hotel room nights. Show less
Senior Investigator Meeting Project Specialist
Mar 2024 - nowInvestigator Meeting Project Specialist
May 2022 - Mar 2024
Licenses & Certifications

Trained Crowd Manager
International Association of Venue ManagersJun 2019
Emergency Management Institute Active Shooter Training and Certification
FEMADec 2015
Certified Meeting Professional
Events Industry CouncilNov 2018
Cvent Supplier Network
CventSept 2020
Volunteer Experience
Volunteer
Issued by YMCA of Greater Charlotte on Jan 2002
Associated with Alexa Serkes, CMPVolunteer
Issued by Boys and Girls Clubs of America on Jan 2009
Associated with Alexa Serkes, CMP
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