Francisco Loaiza

Experience

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  Revista Eventos y Artistas

  Aug 2016 - May 2020

  Fotógrafo
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  Studio 35 Group

  Aug 2016 - May 2020

  Graphic Designer
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  16° CUMBRE MUNDIAL DE PREMIOS NOBEL DE PAZ, BOGOTÁ 2017

  Jan 2017 - Feb 2017

  Recepcion Invitados Internacionales

  16th WORLD SUMMIT OF NOBEL PEACE PRIZES, BOGOTÁ 2017 - Delegate of the reception of international guests, both young people and laureates, generating a very positive first contact. Efficiently operating the database and transportation for each one.16° CUMBRE MUNDIAL DE PREMIOS NOBEL DE PAZ, BOGOTÁ 2017 - delegado de la recepción de los invitados internacionales, tanto de jóvenes como de los laureados, generando un primer contacto muy positivo. Operando de manera eficiente la base de datos y el transporte para cada uno. Show less

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  Esquema Disruptivo

  May 2020 - Aug 2021

  In charge of managing the social networks of different artists, generating multimedia content and copy.

  • Photographer

    May 2020 - Aug 2021

  • Digital Manager

    May 2020 - Aug 2021
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  Galarina Studio

  Feb 2022 - now

  Creative Direction: Lead the creation of visual content, including fashion and portrait photography, ensuring alignment with brand identity and campaign goals.Video & Photo Editing: Utilized Adobe Premiere and After Effects to transform raw footage into engaging, high-performance content for Meta, Instagram, and TikTok ads, driving improved engagement metrics.Visual Branding: Oversaw the visual branding of the company, designing content for both corporate and social media purposes, resulting in a 20% growth in brand awareness.Collaboration: Worked closely with content creators and copywriters to craft cohesive visual and narrative strategies for campaigns, contributing to overall brand growth and project success. Show less

  • Graphic Designer

    Feb 2022 - now

  • Photographer & Visual Content Designer

    Feb 2022 - Oct 2023
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  Next Level Agency

  Oct 2023 - now

  Content Strategist & Social Media Manager

  Content Strategist & Social Media ManagerContent Strategy: Developed and executed comprehensive content calendars for social media platforms, focusing on high-performance content for Meta, Instagram, and TikTok.Campaign Optimization: Managed social media ad campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, achieving consistent improvements in CTR, CPC, CPA, and ROI.Data-Driven Decision Making: Monitored key performance indicators (KPIs) and applied A/B testing to refine campaign strategies, leading to a 15% increase in conversion rates over six months.Community Management: Enhanced community engagement by monitoring behavior through analytical tools, resulting in a 30% boost in brand loyalty.Collaboration: Coordinated with content creators, video editors, and influencers to produce engaging visuals and copy, optimizing performance based on data insights.Team Leadership: Trained and led the social media and performance marketing team, ensuring the adoption of optimization techniques to maximize efficiency and engagement. Show less