Suquan Kon

Experience

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  Catcha Digital

  Sept 2013 - Jul 2014

  Advertising Operations Executive

  To ensure all creative are working fine before campaign lives- Have basic knowledge in using Sizmek and DFP platform- Manage and to provide operation support to the Account Manager, Agencies & Client- Ensure all campaign delivery targets and goals are met against Insertion Orders- Manage campaign performance by ensuring campaign performance achieves client’s objective- Ability to liaise and give some support to media agency when facing creative issue. Show less

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  Carat Media Malaysia

  Jul 2014 - Jul 2016

  Media Planner

  Tasks & Responsibilities: • Identify which media platforms which best advertise client's brand or product. • Liaise with media owner closely and negotiate for a better price. • Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns • Look into research and analyzing data using specialist industry resources/ company specialize research tools; • Identifying target audiences and understand their behavior on media habits• Presenting proposals, including cost schedules to clients. • Work with colleagues, other departments and media buyers either in-house or in a specialist agency • Manage client relationships to build respect and trust in my judgement • Evaluate the effectiveness of campaigns as a learning of future campaigns.• Knowledge on using Sizmek Platform to upload creative, monitor campaigns and DoubleClick to create click tags, upload creative and to check creative.Account handling: EntertainmentCurrent: FMCG, Airlines, AlcoholMedia Achievement:1. Best Use of Small Budget Under RM100,000 (Malaysia Media Award 2015)Twisties Caveman Campaign2. Google Advertising Fundamental Exam 95% Pass Rate3. Academy of Dentsu Aegis Malaysia Graduated with passing rates for Media Knowledge Show less

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  CARAT MEDIA SERVICES (MALAYSIA) SDN BHD

  Jul 2016 - Jan 2019

  Tasks & Responsibilities: • Identify which media platforms which best advertise client's brand or product. • Liaise with media owner closely and negotiate for a better price. • Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns • Look into research and analyzing data using specialist industry resources/ company specialize research tools; • Identifying target audiences and understand their behavior on media habits• Presenting proposals, including cost schedules to clients. • Work with colleagues, other departments and media buyers either in-house or in a specialist agency • Manage client relationships to build respect and trust in my judgement • Evaluate the effectiveness of campaigns as a learning of future campaigns.• Experience in liaising with Regional counterpart and Regional Media Managers in day to day basis• Knowledge on using Sizmek Platform to upload creative, monitor campaigns and DoubleClick to create click tags, upload creative and to check creative.Account handling: Past: EntertainmentCurrent: FMCG, Airlines, AlcoholMedia Achievement:1. Best Use of Small Budget Under RM100,000 (Malaysia Media Award 2015)Twisties Caveman Campaign2. Google Advertising Fundamental Exam 95% Pass Rate3. Academy of Dentsu Aegis Malaysia Graduated with passing rates for Media Knowledge 4. Best Use of Activation Events Bronze(Malaysia Media Awards 2016)Oreo Mini Campaign Show less

  • Planning Manager

    Oct 2017 - Jan 2019

  • Senior Planner

    Jul 2016 - Oct 2017
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  UM Worldwide

  Jan 2019 - Aug 2021

  Media Manager

  1. Recommending Planning principles, media strategy, target audiences and integrated media touchpoints based on client's campaign objective. 2. Lead meetings with clients (Regional/ Local) and agencies 3. Work closely with internal and external stakeholders i.e Strategic Team, Digital Team, Team Members, Creative Agency in identifying Media Strategy, Media Ideas. 4. Working alongside Strategic Team, Senior Management, Creative Agency in obtaining new business 5. Assisting company in obtaining new business by identifying media behaviors, market trends along with innovative ideas 6. Keeping up to date on the current trend for media and identifying opportunities for clients to explore.7. Maintaining a healthy relationship with Media Vendors to identify possible partnership with clients. 8. Identify creative solutions which meets client's objective 9. Champion in company's proprietary tool for planning and reporting 10. Analyzed data to extract and translate insights into actionable next steps . Account handled: FMCG, Tourism, FintechAchievements100PLUS Bronze in Best Use of Influencer for Aktifkan AME 2019 (Effie Awards 2019)F&N Dairies Most Number of Participants in a Virtual ‘Teh Tarik’ Mamak Session (Malaysia Books of Record 2020)Consistent high TRR score from client Show less

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  Procter & Gamble

  Aug 2021 - Jan 2022

  Media Manager (MYSG)

  - Works with several cross functional teams to support marketing initiatives and maximize media investment opportunities - Responsible for managing all media financials, including billing, forecasting and buy authorization process. Own media budget and ensure continuous alignment with Media and Digital Manager and finance department. - Manages Monthly flowcharts for all mediums - Works closely with external agency teams in optimizing campaigns - Collaborate with brand teams to ensure campaigns are optimized and running efficiently and effectively - Champion savings and ROI for respective brandsAchievement:Jul-Sep'2021 Productivity Mindset (MSV Market) Show less

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  UM Worldwide

  Jan 2022 - Oct 2024

  Media Manager
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  Huawei Consumer Business Group

  Oct 2024 - now

  Marketing Campaign Manager