Louise Hamman

Experience

• 

  University of the North West

  Feb 1995 - Dec 1995

  Research Assistant
• 

  University of the North Wes

  Jan 1996 - Mar 1996

  Campus Facilitator
• 

  Ackermans

  Apr 1996 - May 2006

  Ackermans Marketing - various

  PR & Communications Co-ordinator - 2 yearsInternal Communications Manager - 2 yearsGeneral Manager Communications -3 yearsProject Manager: Baby Company, Home Comforts & Megastores - 2 yearsMarketing Manager - 1 year

• 

  BBDO Worldwide

  Jun 2002 - Mar 2003

  Account Director

  Secondment from Ackermans to this role.

• 

  SHOEcity

  May 2007 - Apr 2010

  Marketing Manager
• 

  Ackermans

  Apr 2010 - Dec 2016

  Marketing Director

  Headed Marketing for the national retail brand and served on the Executive Committee (Exco). Led a major repositioning and rebranding which kicked off a period of aggressive growth: from 300 to 600+ stores; double digit year-on-year sales growth, and significant market share advancement.Member of the core team that transformed Ackermans into a product led business, opening new doors to customers being driven into the business.Was also strongly influential in launching the rewards programme, and the introduction of data driven decision making. Show less

• 

  Pepkor Holdings Limited

  Jan 2017 - Sept 2023

  Marketing Executive | Customer Executive

  Played a lead marketing role within the R87BN turnover retail business. Notably, established the first ever Group Trend & Insight team, introduced a data led approach into the Trend, Buying and Planning process; and pioneered the creation of the first Pepkor Group brand “+more” – a loyalty programme – ideation, ‘how it will work’, background research and planning.

• 

  Salf

  Jan 2024 - now

  Founder, Thought Leader, Strategist, Speaker

  Founded Salf as a next generation collective who help businesses to create demand and ignite growth. Our super power of solving problems is based on a deep understanding of what people want. We tackle sticky challenges through a unique process rooted in technology and pattern recognition.● Lead delivery of on-the-money customer and creative solutions that are affordable, faster and agile. We find the sweet spot where data, customer and creativity meet. We do data differently. We get it done. Show less