Gavin Powell

Experience

• 

  Microtainment/Docutainment

  Jan 2004 - Jun 2004

  Intern
• 

  Seneca College of Applied Arts and Technology

  Dec 2009 - May 2011

  AV Tech Support

  - Troubleshot equipment and offered guidance to students when needed- Supervised the use of Seneca College's post-production student facilities

• 

  Freelance

  May 2010 - Aug 2017

  Freelance Video Producer/Editor

  - Produced and collaborated on projects for clients including Rogers, OFL, RBC, PwC, and more.- Engaged with clients to grasp the precise requirements of their video projects.- Oversaw the hiring and supervision of positions tailored to production needs.- Managed clients' budgets effectively, ensuring transparency and clarity throughout the process.

• 

  Norflicks Productions

  May 2011 - Aug 2011

  Studio Camera Operator

  - Operated studio cameras for live-to-tape productions- Calibrated and configured camera equipment for optimal performance- Adapted to camera scripts and followed director's instructions in real-time- Proficient in setting up, tearing down productions, and managing day-to-day responsibilities on set

• 

  Bell

  May 2011 - Sept 2011

  Post Production Sound Intern

  - Prepared mix sessions for numerous Discovery Canada series- Imported Avid .aaf files from the Editing department to prepare mix sessions- Executed 5.1 laybacks utilizing Dolby Decoding Hardware- Recorded Voice Overs and facilitated uploads via FTP software- Received training in Live Sound Mixing for Canada AM and CTV Toronto News

• 

  Channel Zero Inc.

  Sept 2011 - Oct 2017

  - Producing, writing, and editing of on-air promotional content, including sound mixing for alignment with broadcast standards- Directing voice-over talent with precision and creativity.- Creating motion graphics in accordance with brand standards.- Editing broadcast content, optimizing 5.1 Surround Sound, and editing Descriptive Video Recordings for accessibility requirements.- Managing caption data, including re-timing, editing, and integrating it into media in accordance with accessibility standards- Performing segment editing duties for Bloomberg News, incorporating graphics for air Show less - Monitoring outgoing signals to ensure channel integrity- Preparing, importing, and maintaining schedules for automations- Revising program schedules as instructed by the Programming, Production, or Traffic Departments- Preparing all programming, commercial, and promotional content for air/play-out, including encoding, downloading, and transcoding media- Reviewing, segmenting, and ensuring the technical quality, accuracy, and completeness of all media- Setting up, receiving, and recording multiple incoming signals (e.g., satellite, fiber, adjacent systems)- Completing daily reports on Master Control operations- Training new Operators as required- Experience in supervising and managing live sports transmissions direct to air Show less

  • Promo Producer/Video Editor

    Sept 2013 - Oct 2017

  • Feedlander/Master Control Operator

    Sept 2011 - Aug 2013
• 

  YES TV

  Oct 2017 - now

  - Provide strategic leadership to elevate viewership and engagement for YES TV properties through comprehensive promotional campaigns.- Ensure the integrity and consistency of the broadcaster's brand identity across all marketing collateral and communications strategies.- Lead the day-to-day operations of broadcaster's OTT/VOD platform in alignment with user needs and organizational goals to maximize impact.- Provide direction for day-to-day on-air promotional efforts.- Spearhead the development and execution of impactful OOH external advertising campaigns, encompassing print, digital, and mobile.- Cultivate strategic partnerships and negotiate sponsorships with key brands to enhance marketing initiatives and broaden audience reach.- Strategically allocate and manage marketing budget to optimize resources and achieve overarching organizational objectives.- Negotiate with vendors to secure terms and agreements, ensuring cost-effective solutions.- Direct internal creative services teams to deliver compelling marketing materials that resonate with our audience.- Engage directly with YES TV viewers to maintain strong communication channels and gather valuable feedback.- Manage and oversee broadcaster's digital assets inclusive of website and social media platforms.- Provide leadership for YES TV's Marketing team, providing coaching and mentoring Show less - Drive the development and execution of OOH external advertising campaigns across print, digital, and mobile platforms.- Provide strategic oversight to boost viewership and engagement for YES TV properties through effective promotional campaigns.- Ensure the broadcaster's brand identity remains strong and consistent across all marketing materials and communications. - Cultivate partnerships and negotiate sponsorships with relevant brands to amplify marketing efforts and expand audience reach.- Efficiently manage marketing budgets, allocating resources for maximum impact in achieving marketing objectives.- Direct internal creative services teams to deliver compelling station produced commercials that resonate with our audience and drive high ROI for advertisers/clients.- Engage directly with YES TV viewers to maintain strong communication channels and gather valuable feedback.- Led the development of broadcaster's OTT and On-Demand platform, ensuring it meets user needs while aligning with our broader broadcasting objectives. Show less - Responsible for writing, producing, and scheduling on-air promotions, encompassing station promos and secondary events.- Conceptualizing, pitching, and execution of on-air brand campaigns to boost brand visibility and increase viewership- Produce motion graphics for on-air elements, spanning internal/external creative and station-produced programs- Develop and implement strategic promotion placement strategies, collaborating closely with the Traffic team- Serve as the primary contact and project lead for retail sales client production- Provide leadership, support, and guidance to team members, including facilitating growth initiatives, conducting training/coaching sessions, and offering feedback as needed. Show less - Responsible for producing, writing and editing on-air promotion creative content for broadcast, web, and social media across YES TV's Network of three stationsStrategically place OAP items in broadcast schedules to optimize viewer awareness of programming and brand presence.- Liaise with external stakeholders to develop and produce external sales materials tailored for broadcast inclusive of copy, direction and execution- Create engaging motion graphics for both internal and external projects to enhance visual storytelling and impact.- Provide voice-over services for promotional/sales creative items on YES TV, ensuring compelling delivery and alignment with brand messaging Show less

  • Director of Marketing

    Feb 2024 - now

  • Marketing Manager

    Nov 2022 - Feb 2024

  • Creative Services Lead

    Oct 2019 - Nov 2022

  • Promo Producer/Editor

    Oct 2017 - Oct 2019