Thilanka Beliketimulla

Experience

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  ICICI Bank

  Jun 2007 - May 2008

  Marketing Executive
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  Union Assurance PLC

  Nov 2009 - May 2012

  Insurance Assistant
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  ART TV Sri Lanka

  Aug 2012 - Jan 2015

  Business Development Executive
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  Neth FM

  Jan 2015 - Jun 2017

  Assistant Manager-Marketing

  ✪ Achievements Snapshot •Convinced the company’s board of directors of the establishment of a separate business unit for digital marketing as another revenue source and completed the setting up of a separate digital marketing business unit called “My Site IT Solutions”.•Developed an online system to track and update sales call records and revenue figures. This has helped senior managers to monitor the performance of the sales team.

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  MJ Innovations (Pvt)Ltd.

  Apr 2017 - May 2019

  Digital Marketing Manager

  ✪ Achievements Snapshot •Successfully developed and introduced innovative digital advertising techniques to improve clients' digital positioning.•Secured silver awards in the "Online Brand of the Year" category at The SLIM Brand Excellence Awards in Colombo for both 2017 and 2018.

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  ADSTUDIO.CLOUD

  Jun 2019 - May 2023

  ✪ Job description •Attained the organizational goals and expectations through continual learning, application of procedures and tasks, as well as meeting or exceeding company needs with genuine passion.•Implemented corporate strategic plans, ensuring seamless alignment with organizational objectives.•Managed cross-functional teams to foster business growth across diverse customer segments, optimizing collaboration and efficiency.•Oversaw the complete revenue pipeline, enhancing lead generation strategies for sustainable and scalable growth.•Collaborated with senior leadership and product teams to drive programmatic revenue growth, ensuring cohesive alignment with company objectives.•Developed and maintained strategic partnerships, contributing to sustained business success and strategic positioning.•Established a strong premise for maintaining satisfactory throughput whilst ensuring that the unique needs of the department are met in a timely, diligent, and empathetic fashion. •Evaluated and analyzed relevant work functions for various situations in a proactive manner, whilst ensuring adherence to compliance per company guidelines.•Increased quality and efficiency through the continual application of robust and strong work ethic.•Exceeded targets, team goals, and overall organizational objectives with a strong drive and focus•Developed strong functional and operational knowledge throughout the process in a professional and conducive manner.✪ Achievements Snapshot •Consistently achieved LKR 10 million in programmatic revenue, leading to a well-deserved promotion to AVP.•Secured silver awards at The FITIS Digital Excellence awards in both 2021 and 2022, highlighting excellence in digital initiatives.•Successfully spearheaded the launch of a new subsidiary, "Adstudiocloud (Pvt) Limited," as a strategic business move, showcasing innovation and forward-thinking leadership. Show less ✪ Job description •Coordinated and monitored processes, tasks, and functional procedures diligently by following organizational protocols as needed. •Spearheaded integration and alignment across revenue-related functions, optimizing overall performance through strategic initiatives. •Identified and implemented innovative revenue streams, crafting customized packages to cater to client needs and enhance service offerings.•Maintained quality service by following company policy and procedures. •Created strong relationships and viable connections with vendors and dealers. •Contributed to team effort by accomplishing productivity goals, targets, and team objectives. •Assisted in the effective development of policies and operating procedures to facilitate functional elements and ascertained goals. •Utilized critical thinking and expert communication to solve problems during irregular situations.✪ Achievements Snapshot •Attained promotion to Head of Revenue by achieving a milestone LKR 5 million in programmatic revenue, demonstrating impactful contributions to business success.•Attracted top advertising agencies to the programmatic platform through the implementation of an effective rebate system, bolstering the client base and revenue channels.•Pioneered a new sales commission scheme, fostering motivation and retention within the sales force, resulting in a high-performing team.•Attended regular operational meetings to address any operating problems that arise, whilst formulating strategies and tasks to ensure effective resolution. Show less

  • Assistant Vice President - Programmatic Advertising

    Nov 2022 - May 2023

  • Head of Revenue - Programmatic Advertising

    Jan 2022 - Oct 2022

  • Senior Manager - Sales & Account Management - Programmatic Advertising

    Jan 2021 - Dec 2021

  • Manager-Sales & Account Management - Programmatic Advertising

    Jun 2019 - Dec 2020
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  Roar Global

  Jun 2023 - Sept 2023

  Director Client Partnerships - Facebook ASP Sri Lanka

  ✪ Job description •Attained high productivity while working within tight timelines whilst being highly flexible, organized, and prioritizing workload effectively and efficiently.•Orchestrated and nurtured strategic business partnerships on Meta platforms (Facebook & Instagram)•Applied advanced project management methodologies to surpass client expectations and ensure project success.•Analyzed and interpreted client needs, delivering tailored solutions and unmatched service to meet specific requirements.•Led cross-functional teams in the execution of client-centric strategies and campaigns, optimizing overall performance.•Proactively assessed market trends and Meta Advertising platform updates for agile adaptation and staying ahead in the industry.•Coordinated and managed multiple projects that support Operational Excellence.•Implemented and ensured compliance with all operating procedures, processes, and policies.•Coordinated routine communications with clients, staff, internal departments, and contractors in an empathetic, efficient, and timely manner.✪ Achievements Snapshot •Spearheaded elevated business partnerships, resulting in a remarkable 25% increase in revenue.•Pioneered and implemented a client investment method, leading to an impressive 70% surge in overall sales revenue.•Exceeded individual sales goals by successfully acquiring new clients in Q3-2023.•Resolved complex issues by determining the needs of the clients and offering favorable solutions•Maintained contact and followed up on problems that required special handling•Researched and responded to client inquiries and explained transactions to their satisfaction Show less

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  Merc International

  Jan 2024 - Oct 2024

  Client Relations Specialist

  This company was founded in Canada in 2024 by a group of experts in the fields of traditional advertising, social media, and digital marketing. The objective is to build a strong clientele and provide the Canadian market with our exceptional services.Merc International specializes in the following services;*Social Media Strategies*Social Media content creation*Marketing consultancy*Media Planning*Logo & Brand Guidelines*Brand Positioning*Creative concepts & designing*AI+Digital*Film & Digital Video Show less

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  Peavey Industries LP

  Jan 2024 - Dec 2024

  Marketing Supervisor

  ✪ Job description•Marketing Material Oversight- Review and approve marketing materials to ensure accuracy, relevance, and adherence to brand guidelines.•Digital and Social Media Management- Oversee the planning, creation, and scheduling of content across various digital platforms, including but not limited to websites, social media channels, email campaigns, and blogs.•Planning & Coordination- Collaborate with cross-functional teams to develop marketing plans that align with business objectives.•Creative Direction- Lead the development of creative concepts and strategies for marketing campaigns.•Leadership- Provide leadership and direction to the marketing team, fostering a collaborative and innovative work environment. Show less