Barbara Bax

Experience

• 

  Fidelitas Spa

  Apr 1997 - Apr 2000

  Actively involved in defining the marketing strategy planning and execution for new and existing products in Italy, in collaboration with the marketing and sales department:• communication plan for the company services• organization and management of supporting events• analysis of market and competition data• supporting for the development of sector studies, statistical processing and reporting• coordinating and managing internal and external communication, including relations with the press• support for the creation and definition of materials for the sale of new product launches and for catalogue promotion activities - monitoring the evolution of ordered / sold projects related to the marketing calendar Show less

  • Marketing Specialist

    May 1998 - Apr 2000

  • Junior Product Specialist

    Apr 1997 - May 1998
• 

  MediaWorld

  May 2000 - now

  As the Sustainability Manager I’m going to drive transformative initiatives across sustainability products, environmentally friendly services, climate protection. The goal is to create more transparency in the supply chain together with customers, suppliers and employees to improve the sustainable experience in electronics. Join me in driving innovation that not only advances business but also contributes to a greener, more inclusive tech landscape. #Betterway #Innovation #DiversityandInclusion Show less Gathering, promoting and managing new business initiatives to improve and efficient in store/online business and procedures in E2E view.Working very closely with local key stakeholders (partnerships, business bevelopment, retail ops) for project planning, cost and quality definition and Control, care training and communication activities for internal and external customer. Reporting to New Business Manager and Board, collaborating with Corporate for International Projects. Some examples:• Customer Care Excellence Program• Events for Experience Area in Flagship Milano Certosa Tech Village store• New Digital Assistant Service• Voucher Bicocca for University students Show less Managing IT Demand&Project Team, responsible for Masterplan and portfolio reporting for Italian and Corporate Board.Main responsibility areas:• Guarantee business satisfaction according to requirements, project development and the fulfillment of new IT projects• coordination of the team, control of the progress of the work, tests, step by step check and release management, according to the plan of the budget and the project plan• guarantee the success of projects coordinating the project manager staff• provide support and escalation path to the company Board• realization of projects that carry through the “store innovation” programs, choosing the best technologies and applications that could increase the business and permit the new marketing models.Some successful Programs:• Technology Transformation Program: Digital Grow for New Web and Supply Chain Evolution• Mobile ONE+ launch• Store Digitalization Program: QR Code, kiosk, Electronic shelf lable, digital windows, beacons in-store introduction Show less Creation of the new Demand&Project Management Division and its related processes, training the staff, managing and controlling instruments and Portfolio reporting, governing Masterplan; Some successful Projects• Analysis and optimization for efficiency in-store: mobile devices introduction, EDI flows, Electronic archive documents for B2B, B2C, B2G• First digital devices introduction in-store and online for research information, products and loyalty• Organization Program: Business Continuity and Disaster Recovery projects Show less

  • Sustainability Manager

    Nov 2023 - now

  • Digital&Marketing Program Manager

    Jun 2021 - Nov 2023

  • New Business Program Manager

    May 2020 - Nov 2023

  • IT Program Manager

    Oct 2010 - May 2020

  • Project Manager

    Jan 2008 - Jan 2013

  • IT Project Manager

    Sept 2006 - Sept 2010

  • Event Manager

    Jul 2003 - Aug 2006

  • AD Personal Assistant

    May 2000 - Jun 2003