Bonnie Binder

Experience

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  NCR Corporation

  Jan 1986 - Jan 1989

  Sales and Marketing Engineer

  * Analyzed prospective customer operations to determine business needs for NCR computer hardware and software solutions. Key customers for Data Pathing solutions included Caterpillar and John Deere.* Conducted cold calls to generate leads.* Partnered with 3rd party software companies to provide clients a complete solution when paired with the NCR Tower computer system.* Negotiated customer contracts and coordinated installation of NCR computer equipment.* Maintained close communication with accounts in the NCR installed base. Show less

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  Hewlett-Packard

  Jan 1989 - Jan 1997

  * Created, published and conducted training classes for new and existing LaserJet printer and networking products.* Created and conducted tele-class training sessions for HP's dealer sales force via live video broadcasts.* Created sales force training videos for new and existing products.* Created and implemented product promotional programs including the highly successful "HP LaserJet 3Si Test Drive" program.* Represented HP LaserJet products at industry trade shows and events. Show less

  • Independent Consultant working for Hewlett Packard

    Jan 1992 - Jan 1997

  • Training and Marketing Specialist

    Jan 1989 - Jan 1992
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  United Home Technologies, LLC

  Jun 2008 - Oct 2014

  Marketing Director

  • Developed end-to-end market strategy for domestic & international new product introductions• Led industry tradeshow activities and managed all facets involved in preparation and participation• Managed Customer Care to develop processes and ensure customer questions and concerns were addressed promptly and professionally; included troubleshooting, warranty and relationship building• Negotiated contracts and executed sales programs within key accounts including QVC home shopping, Sam’s Club, Walmart and Direct Response TV (DRTV) partners• Lead account manager for QVC home shopping; achieved “SOLD OUT” status with sales of 12,200 PressDome® sets in under 9 minutes; top seller on "In The Kitchen with David."• Established and managed Sam’s Club Showcase Event program, achieving top vendor revenue generating status; proficient in the use of Wal-Mart’s Retail Link system• Assisted negotiation of multi-million dollar contract with partner who assumed management of Sam’s Club Showcase events with expansion plans into grocery• Executed DRTV program to gain accelerated new product recognition/sales encompassing all phases of production and rollout• Focused sales & marketing efforts on 3 key product lines: 1. Chef Concepts™ Food Preservation and Storage products 2. iFill™ Single Serve Brewers and K-Cup® brewer compatible iFill™ Cups 3. StickAgains™ Zero Damage Hanging Solutions for bath & personal care• Created effective sales tools including product catalogs, sell sheets, competitive selling guides, demo kits, product photos and broadcast ready videos• Conducted professional photo shoots with food stylists• Facilitated market research & focus groups to perfect product features, pricing & strategy • Actively sought promotional opportunities through press releases, media kits, trade journal ads, submission of articles and product samples to editors, • Oversaw CRM / social media marketing efforts Show less

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  John L. Scott Real Estate

  May 2017 - now

  Licensed Real Estate Professional