James Desrosier

Experience

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  Mastercard

  Jan 1990 - Jan 1996

  SVP Global Brand Marketing
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  Infoseek

  Jan 1996 - Jan 1997

  Chief Marketing Officer
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  Excite Japan

  Jan 1997 - Jan 1998

  EVP Marketing
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  BBC

  Jan 1998 - Jan 2001

  Digital Media Strategist
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  Grey Group

  Jan 2002 - Jan 2003

  EVP Research & Planning
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  Nuvocation

  Jul 2004 - now

  CEO

  – Strategic and management consulting to global corporations, ed tech and higher ed– Counseled leaders on strategy, development, new offerings/markets, brand futures– Marketing/Advertising – Grey Global Group/San Francisco, the BBC, Mastercard– Global executive re-education/training – the BBC, Four Seasons Resorts, Mastercard– Higher education – California College of the Arts, Palo Alto University, Foothill College– Workforce development – EmpoweredU, NOVA Employment Development agency Show less

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  UCSC Silicon Valley Extension

  Jan 2006 - Jan 2011

  Executive Director

  – Simultaneously led Marketing & Enrollment function and Business & Management Education for University of California's Silicon Valley continuing ed division.– Division leadership of all revenue-side activity, as well as end-to-end ownership of career training in 14 professions.– Directed Marketing and intro'd Advance Project Mgmt programs, and created/ran Entrepreneurial Leadership intensive.– Ran nondegree Business School with 700 FTE students, leading 10 managers, 200 SME adjuncts, 150 courses, 3500 seats.– Designed/led turnaround that grew revenue and enrollment 20% across 4 divisions/41 programs and saved overall institution from shut down.– Regional marketing strategy and program earned Gold Strategic Marketing award – sole recipient in 2011 – from University Professional and Continuing Education Association. Show less

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  Qualcomm

  Jan 2011 - Jan 2013

  SVP, Learning Products - EmpoweredU

  – Pivoted corporate strategy to m-learning, positioning venture for $30M+ sale to Qualcomm– Leveraged tech / UI research to create principles + designs for 1st-ever M-Learning LMS for adults– Architected + redesigned 16 8-course programs, launched 40 mobile courses in 15 months– Managed complex relationship with 6 UCLA graduate schools, 16 academic chairs– Authored all specifications and playbooks, and retrained the online trainers and faculty

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  Cisco

  Jan 2015 - Jan 2017

  Acting Executive Director, Internet of Things Talent Consortium

  – Developed strategy, GTM + negotiated entry to $1.0B new market for online IT certifications– Led startup IoT training nonprofit for Cisco, GE Digital, Rockwell Automation + MIT Sloan– Organized 501(c)6 and led governance, curriculum, technology, marketing, membership

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  Apple

  Oct 2023 - now

  Product Specialist