Branyn Johnson

Experience

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  Gap Inc.

  Jan 2011 - Jan 2013

  Sales Associate

  Excelled in experience and skills in customer service as a cashier and sales associate

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  Groundswell Center for Local Food and Farming

  Jun 2011 - Jul 2011

  Summer Practicum in Sustainable Agriculture and Local Food Systems

  • Acquired hands-on organic farming skills and experience • Gained knowledge of on and off farm social, ecological, and economic processes related to local food and farming systems • Actively learned theory and issues related to local farming through reading, discussion, lecture and organized field trips• Volunteered at the Ithaca Farmers Market

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  EcoVillage Ithaca (EVI)

  Jun 2011 - Jul 2011

  Community Outreach Internship

  • Gained great interpersonal and networking skills as a young representative of the EVI non-profit organization• Interviewed and researched to gather information relevant to EVI’s progress and projects• Assisted in the development and publishing of monthly newsletter• Developed valuable team-building and leadership skills through event planning activities• Learned effective time management skills • Acquired knowledge of Non-Profit management and economic processes

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  Living Routes - Study Abroad in Ecovillages

  Feb 2012 - Mar 2012

  Study Abroad

  • Full immersion in the community’s agricultural, economic and social system processes and applications• Gained practical knowledge of social, environmental, and economic processes and impacts of local farming and food systems of the Northern Scotland region• Conducted research on local economic processes within and around EcoVillage community• Acquired knowledge of relevant economic growth indicators and networks in community relating to agriculture, tourism, and sustainable development Show less

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  Design and Society Research Center (D+SRC)

  Aug 2013 - May 2014

  Graduate Research Assistant

  Research is primarily in the field of urban planning and design. Research primarily involves work in graphic design and document creation and editing. Great attention to detail and organizational skills are needed for this work.Regional Scenario Planning Project:Our research team's latest project involved working for the CCOG (Centralina Council of Governments) CONNECT our Future scenario planning initiative. I participated in creating important documents for the Regional Scenario Planning project. Responsibilities included the formatting, layout, and design of major documents as well as participation in the scenario planning workshop for Mecklenburg County. Show less

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  Charlotte Center City Partners

  Sept 2014 - Mar 2015

  Planning and Development Intern

  •Conducted research and organized data related to ongoing development projects •Contributed to the planning and facilitation of workshops and events for development projects•Designed marketing materials for projects •Engaged in meetings and e-mail correspondence with planning project partners

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  CommunitySmith

  Sept 2014 - Feb 2015

  Freelance Graphic and Web Designer

  •Designed and maintained websites for two clients using WordPress, Wix, and GoDaddy•Established and managed social media for clients•Created and edited graphic materials

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  Sustain Charlotte

  Sept 2014 - Aug 2017

  • Managed and drafted key stakeholder communications (donors, city officials, external vendors) related to sustainability program updates and policy news related to programming• Ensured all internal and external communications were consistent and on-brand across various platforms and target audiences• Managed the development, distribution, and maintenance of all print and electronic collateral related to events including, e-newsletters, brochures, social media graphics, media releases, and website content • Executed communications and outreach strategy, including content creation, promotion, and timeline/budget management for sustainability-related events and programs, including:o Way2Go CLT Regional Sustainable Transportation Program (1,300+ participants)o #WalkCLT Event (350+ attendees, 20+ businesses participants)o Monthly Sustainability-Focused Networking Events (60+ attendees)o Annual Fundraisers: Sustainability Awards (350+ attendees, 15+ sponsors); Biketoberfest (450+ attendees, 25+ sponsors)o Membership Program • Developed strategy and managed social media campaigns to achieve fundraising goals o Results: Consistently exceeded goals for new donor acquisition (June 2016 membership drive) and annual fundraising goals (Giving Tuesday 2015, 2016)o Results: In 2016, increased total number of donors by 99%; increased number of monthly donors by 166%• Utilized paid, earned, shared, and owned media for event promotion and brand awareness• Managed social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube • Managed and trained volunteers and interns to assist with outreach events and program execution• Presented at various venues to increase awareness of events, fundraisers, and programs• Created and maintained local and national media database• Coordinated other special events as needed, such as press conferences and campaign launch events Show less

  • Community Engagement Coordinator

    Jan 2017 - Aug 2017

  • Communications + Development Director

    Mar 2015 - Aug 2017

  • Urban Design Consultant

    Sept 2014 - Mar 2015
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  The Fletcher School | The Rankin Institute

  Aug 2017 - Jul 2021

  Communications Coordinator

  • Developed and managed annual communications calendar, advertising strategy, and marketing budget • Served as point-person for all external communications related to website, social media, print and digital publications, press releases, and email blasts • Wrote and distributed school-wide and division-specific email communications, including emergency communication alerts via SIS platform• Managed the creation and execution of print marketing materials across departments and for various events, programs, and advertising platforms/publications• Developed, executed, and managed production timelines and marketing strategies for events and programs• Created and managed digital marketing content including website, social media, and digital ads o Implemented a complete website refresh that included a new sitemap, responsive design, SSL certificate, mobile optimization and enhanced visual and written content leading to a 10% increase in overall website engagement• Created video and curated content for blog posts, a weekly informational e-newsletter, and quarterly e-newsletter showcasing program highlights and other newso Initiated weekly e-newsletter template edits to enhance readability and mobile-friendliness • Collaborated with outside vendors and across departments to develop creative concepts, messaging, and visual content consistent with our brand• Copy-edited marketing materials to ensure consistency with strategic messages, brand guidelines, and editorial style• Enhanced outreach to prospective and current families, alumni, and the broader community via Facebook, Instagram, Twitter, and LinkedIn• Evaluated marketing efforts, best practices, and tracked progress toward goals• Monitored and analyzed key metrics related to campaigns• Identified opportunities to improve team processes and efficiencies Show less

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  FreeSpirit Fabrics

  Jul 2021 - now

  Marketing Communications Manager

  • Develop and implement marketing and communication strategies for B2B and B2C programs• Manage the design, production and distribution of promotional materials to aid company’s B2B sales and marketing programs• Create, implement and manage influencer marketing campaigns to support product sales and programs• Design and implement strategy for SIY-Sew It Yourself program o Develop and manage annual influencer program and digital marketing content creation via blog, social media, email campaignso Develop annual budget and execute paid media strategy that includes Instagram and Google Ads campaignso Create compelling and on-trend graphics and video content for social media channels• Ensure consistent brand voice across product lines, events, programs and promotional materials• Seek out and new manage marketing and advertising opportunities for company leading to ideation, development and implementation of new marketing initiatives• Develop and execute the planning of company promotional and advertising communications projects such as digital, print, and special events• Work across departments leading initiatives and the flow of communication related to each program• Collect relevant data on marketing campaigns, analyze results, and develop tactics for optimization• Oversee implementation of the company’s interactions on social media• Create copy and marketing assets for customers, company website, and promotional materials• Lead partner outreach and build relationships with industry peers and influencers to enhance brand awareness Show less