Rebecca Thurlow

Experience

• 

  Taylor & Francis Group

  Feb 2008 - Dec 2008

  Production Assistant/Editor

  Input manuscripts into company database; oversaw production of up to 20 academic journals; light copy editing of accepted manuscripts.

• 

  TrueAction, A GSI Commerce Company

  Dec 2008 - Aug 2011

  Copywriter

  Created and edited content for retail sites, including Aeropostale, Betsey Johnson and The Sports Authority. Created and maintained size charts and buyers' guides, worked alongside web designers on page layout and content for new client pitches. Copyedited coworkers' copy for consistency and accuracy.

• 

  Elsevier

  Aug 2011 - Aug 2016

  Senior Copywriter and Project Manager

  As a senior marketing copywriter for Elsevier's award-winning in-house creative team, I was responsible for supporting the marketing department's email, print, web, and social media initiatives. I developed the messaging surrounding our world-class medical content for both B2C and B2B audiences, seeing every project through from inception to completion. I also mentored off-site copywriters to adhere to Elsevier's styles and standards, and partnered with internal and external designers and art directors to ensure a cohesive look for all deliverables. I'm exceptionally awesome at juggling multiple projects at once, on tight deadlines and often with limited resources. Show less

• 

  FulcrumTech, LLC

  Aug 2016 - Aug 2018

  Senior Copywriter and Creative Project Manager

  In this role, I was responsible for creating the copy and design direction for all client email promotions and series, ranging from financial services to apparel to healthcare clients. In addition to managing the off-site copywriters and designers working on our initiatives, I partnered with the internal account managers to flesh out marketing strategies, then develop manuscripts, wireframes, and designs based on internal and external feedback. I also researched client competitors, ultimately developing the value proposition and brand guidelines to be implemented into each new client campaign. I work on tight deadlines, delivering all assignments on time and on budget.FulcrumTech places great emphasis on results-driven marketing, which is why I pride myself on being a conversion writer. Some exciting results from just a few campaigns I wrote and managed:Nutrition Company Welcome Series—53% average unique open rate; 26% average click-to-open rateNutrition Company Refer-a-Friend Campaign—18.4% increase to monthly referral orders, when compared to benchmark/historical versionNutrition Company Sign-up Modal—19.8% increase in subscribers within the first month; Average 10% list growth in subsequent monthsNutrition Company Memorial Day Promotion—86.4% ROI within 3 daysSecurity Company Cyber Monday 2017 Campaign—245% increase over 2016 Cyber Monday revenue Golf Store Welcome Series—Average 52% unique open rate across 3-email series; Average 31% click-to-open rate across 3-email series Show less

• 

  Comcast Business

  Oct 2018 - now

  Sr. Manager, User Experience (UX) Content