Jennifer Johnson

Experience

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  Media Marketplace

  Sept 1997 - Feb 1998

  Project Manager

  Responsible for list management and list brokerage for two non-profit clientsConducting cold calling to other list brokerage companies to promote client lists for rental or exchange purposesAiding in developing the annual marketing mail plan for fundraiser programs

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  Account Manager

  Feb 1998 - Jun 1999

  Communication Concepts Inc.

  Managing several client's direct mail programs from mail file receipt to mail output; Responsible for establishing the controls necessary to complete assigned projects within the clients' specifications and deadlinesPrimary point of contact for clients and sales team. Interfacing with programmers, print and production teams to produce error-free direct mail programsManaging pre- and post-campaign processing meetings to examine issues, if any, and determine methods of improvements

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  CFM Direct

  Jun 1999 - Jun 2006

  Functioning as the most visible client contact and agency team leader for financial clients businessesResponsible for the ongoing management, service, and profitability of multiple client accounts and/or programs Planning clients' long-range direct marketing strategies and translating client objectives into programs that drive resultsManaging direct marketing programs and e-mail campaigns for several clients with a focus on the creative development process Managing the creative design, direct mail list rental, media buys (print and online), mail schedules, budgets, and print productionEnsuring the internal team (Creative, Production, and Account Services) is working on schedule and on budget Resolving issues and problems, when necessary, through effective problem solving skills and good communication Responsible for the training and management of direct reports as well as other associates on the client teamWorking with Senior Management on strategic initiatives, new business development within current client base, budget forecasting, and client event planning. Show less Managing the development and execution of database processing for a financial client's acquisition marketing efforts while onsite at client facility 5 days a week.Maintaining audit controls, developing program specifications, managing program costs, identifying processing and cost efficiencies, providing progress reports, maintaining program schedulesLeading daily and weekly status meetingsManaging direct marketing programs and campaigns for several clients with a focus on the creative development process Managing the creative design, direct mail list rental, media buys (print and online), mail schedules, budgets, and print productionEnsuring the internal team (Creative, Production, and Account Services) is working on schedule and on budget Show less

  • Account Supervisor

    Jul 2004 - Jun 2006

  • Senior Account Executive

    Jun 1999 - Jul 2004
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  CFM Direct/Merkle Inc

  Oct 2006 - Aug 2007

  Account Manager Freelance

  Responsible for development of direct mail list strategy for multi-million record direct mail campaigns for financial client. Research and review 200+ list recommendations from brokers. Provide scaled-down list recommendations to client. Determine number and type of lists to mail based on client budget and campaign objectives. Place list orders, audit files and merge purge reports, write list processing instructions, review and approve letter shop sign-offs, participate in client and vendor conference calls when necessary. Conduct month end analysis for financial client using Google Analytics, IVR phone reports and campaign costs. Provide detailed PowerPoint deck to client for review and approval. Show less

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  Leapfrog Online

  Aug 2007 - Sept 2008

  Lead Auditor Freelance

  Responsible for auditing 200+ credit card websites for major credit card issuer's affiliate marketing program which includes reviewing product copy for accuracy, rate information, artwork, and banner ad. Tasks include logging and updating issue tracking software and reporting on daily findings for each site reviewed. Creating and updating audit documentation, assigning audit sites to each team memberConducting a daily search audit of four major search engines, reporting misuse of keywords to affiliate sites.Conducting daily status calls with audit team Show less

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  Merkle

  Aug 2010 - Sept 2015

  • Drive existing client growth objectives for Fortune 500 Financial Services clients across Retail Bank products (Consumer Lending, Credit Card, Student Lending, Deposits) through the use of account management strategy and delivery.• Manage all 1:1 channels in support of multi-channel marketing efforts, including direct mail, email, search, display, online banking, ATM, and telemarketing. • Facilitate continuous optimization in an always-on test and learn, customer-centric environment within email channel, using mobile-optimized templates in the Exact Target platform. • Lead the delivery of client’s annual performance outcomes and revenue objectives. Formulate quarterly and annual campaign planning documents that influence clients digital and direct to consumer marketing programs.• Coordinate with Senior Management on strategic initiatives including new business development opportunities with existing clients to promote account growth. Show less Serving as the primary conduit between the client and Merkle business/support teams Providing leadership to the internal Merkle Agency on behalf of the client Accountability for setting internal communication plans/methodology Contributing to marketing strategies, testing, and execution of client programs Coordinating and managing internal and external client meetings; responsible for daily communication with key client contacts Ensuring timeliness and quality of client deliverables including campaign counts, reports, change requests and proposals. Managing the campaign process and updating of all materials associated Maintaining campaign matrix, reviews all art file updates for accuracy, reports on number of rounds, schedules, performance metrics and consolidated invoicing. Serving as primary point of contact for error resolution Originating actions to improve existing processes Ensuring on time, on strategy, accurate program execution Effectively leading and motivating internal team to produce best in class work Fostering a collaborative, energized internal team dynamic Show less * Serving as the primary conduit between the client and Merkle business/support teams * Providing leadership to the internal Merkle Agency on behalf of the client * Accountability for setting internal communication plans/methodology * Contributing to marketing strategies, testing, and execution of client programs * Coordinating and managing internal and external client meetings; responsible for daily communication with key client contacts * Ensuring timeliness and quality of client deliverables including campaign counts, reports, change requests and proposals. * Managing the campaign process and updating of all materials associated * Maintaining campaign matrix, reviews all art file updates for accuracy, reports on number of rounds, schedules, performance metrics and consolidated invoicing. * Serving as primary point of contact for error resolution * Originating actions to improve existing processes * Ensuring on time, on strategy, accurate program execution * Effectively leading and motivating internal team to produce best in class work * Fostering a collaborative, energized internal team dynamic Show less

  • Associate Director

    Oct 2014 - Sept 2015

  • Senior Manager, Marketing Program Management

    Apr 2012 - Oct 2014

  • Account Manager

    Aug 2010 - Apr 2012
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  Harte Hanks

  Sept 2015 - Oct 2018

  Client Services Director

  • Leads team to drive one or multiple cross-functional projects/campaigns to completion based on scope and budget.• Brings thought leadership by introducing new thinking and programming to the multiple programs under the account• Authors project scope/specifications with input from the Strategist, designing the project structure and timelines• Defines baseline project schedules to determine appropriate cost and pricing for proposal/SOW approval• Responsible for ensuring that all needed assets and resources are identified at a project-level to successfully meet client expectations. Partner with cross functional team leads to address resource needs and project staffing; provide input on resource estimates, allocations and forecasting.• Participates in SOW process by developing statements of work to ensure alignment to scope and estimate details.• Coordinates all activities of the project team and ensures that project tasks are completed by: facilitating project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc.), communicating action steps to team, and delivering weekly status reports to project team. • Supports the project financial lifecycle, including estimates, revenue forecasts, invoicing, payables, receivables, etc. Provides accurate and realistic cost-to-complete estimates and forecasts for assigned projects.• Regularly interacts with the Senior Client Services Director to inform on the progress and activity occurring on the account Show less

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  Premier Waterproofing, LLC

  Oct 2018 - Mar 2021

  Business Manager

  • Oversees the day-to-day operations and all aspects of the front office of this small business• Manages all job schedules, job details and customer information• Manages all material inventory needed for all job installations and makes sure inventory is in stock so there are no delays to a job start• Develops and maintains the pricing for the salesmen based on current market prices• Prepares estimates and contracts for potential customers• Handles lead and customer phone calls and emails • Prepares sales and revenue reports for the business owner and general manager on a regular basis. • Collects employee timesheets and executes payroll on a weekly basis. • Implements and maintains all marketing tactics, including Social Media channel updates• Brings thought leadership by introducing new thinking to the processes needed to keep the business running smoothly Show less

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  Merkle

  Apr 2021 - Apr 2023

  • Senior Account Director

    Apr 2023 - Apr 2023

  • Client Director

    Sept 2021 - Apr 2023

  • Client Service Senior Manager

    Apr 2021 - Sept 2021