Lawrence Middleton

Experience

• 

  Humana

  May 2011 - Feb 2021

  - Served as advisor to leaders of Medicare operations.- Led product development from scoping and idea generation to full scale direct-to-consumer acquisition experience- Represented teams work to executive management team and board of directors.- Helped facilitate and lead weekly consumer research to drive small iterations to reduce risk and deliver a best in-class insurance shopping experience.- Business lead for direct-to-consumer shop & buy experience on Humana.com.Key accomplishment: Delivered a 9% increase in Medicare Advantage digital acquisition (2019). Show less

  • Strategy Advancement Advisor / Lead Product Manager

    Jan 2019 - Feb 2021

  • Technology Manager

    Jul 2016 - Dec 2018

  • Process Consultant

    Feb 2015 - Jul 2016

  • Technology Business Consultant

    Nov 2013 - Feb 2015

  • Analyst

    Dec 2012 - Oct 2013

  • Production Lead

    Jun 2012 - Dec 2012

  • Customer Service Representative

    May 2011 - Jun 2012
• 

  SunFire

  Mar 2021 - now

  - Leading and growing amazing people.- Making cool things happen for amazing partners.- Comfortable with uncomfortable situations.- Deep knowledge of Medicare & Medicaid- Demonstrated success building successful quote, enrollment and retention tools for large carriers.- Passion for building great software experiences. Mentoring and developing product experts in the insurance industry. Expertise in delivering best in class software experiences.- Head of product. - 6X growth in 3 years - 7% of market share to >40%.- Talent for listening and finding practical solutions.- Instilling positivity, creative thought and helping people become their best selves.

  • VP Strategic Initiatives

    Jan 2024 - now

  • Director Of Product Development

    Mar 2021 - Jan 2024