Beto Bina

Experience

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  TGD Filmes

  May 2006 - Aug 2007

  Final Cut Management

  Managing Final Cut area, co-ordination budget, timeline and stated periods for clients as Grupo RBS, Supermercados Angeloni e Zaffari.

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  Paim Comunicação

  May 2008 - Dec 2009

  Planner

  Development of communication strategies for Walmart brands in southern Brazil: Nacional Supermercados, Mercadorama e Maxxi.

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  Box 1824

  Dec 2009 - Jan 2010

  Research&Planner

  Coordination of a research project with geeks at Campus Party Brazil and other projects.

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  GAD'

  Feb 2010 - Apr 2010

  Account Executive

  Development of communication project for JTI - Japanese Tobacco International, working most of the time in the head quarter in Switzerland.

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  Gringo.nu

  Apr 2010 - Apr 2011

  Account Planner

  Responsible for the digital communication strategies of Coca-Cola (Coca-Cola, Coca-cola Zero and Coca-cola Plus), Microsoft (Hotmail, Messenger and Internet Explorer) and Absolut.

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  AgenciaClick Isobar

  May 2011 - Sept 2011

  Planning Manager

  Responsible for the development of digital strategy for Sadia, one of the largest food processing companies in the world.

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  R/GA

  Sept 2011 - Jan 2015

  Assoc. Director, Mobile & Social Platforms

  Responsible for managing social media area and working as a strategist at R/GA São Paulo for clients as Nike, Google, Youtube, TIM Johnson&Johnson and MasterCard.

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  São Paulo Digital School

  Mar 2013 - Dec 2014

  Lecturer in Digital Strategy

  I organized a 3 days course of Digital Strategy & Planning, discussing brand purpose adapted in a digital era, digital platforms and campaigns, how to research, work on briefs, use of media and analytics capabilities.

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  Miami Ad School

  Oct 2014 - Nov 2014

  Lecturer in Social Media & Engagement

  Lecturer at the ntesive course of Social Media & Engagement.

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  R/GA

  Mar 2015 - Aug 2017

  Assoc. Strategy Director

  Strategist helping clients innovate and grow through communication, product and service strategies. I've been working with brands such as J&J Corp, J&J ACUVUE, Verizon, and Samsung Global & US.

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  Papel & Caneta

  Jan 2017 - Jan 2021

  Advisor & Volunteer Strategist

  Papel & Caneta is a nonprofit organization that connects creative professionals with activists to craft work that inspires a more empathetic and improved Creative Industry. It has been featured twice by Fast Company as a World Changing Idea in 2019 & 2018.

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  FARFARM

  Jan 2018 - now

  Co-Founder

  FARFARM is an impact company, which delivers brand strategy and innovation in supply-chains. Accelerated by AmazôniaUP, AMAZ, Fashion For Good and winner of the Climate Ventures Brazil.www.farfarm.co

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  VEJA

  Sept 2019 - Dec 2022

  Leading supply-chain networks focused on materials and climate positive environments specially in Rubber (Borracha), Organic Cotton (Algodão Orgânico), Leather (Couro) and other Innovative materials. Sourcing responsible materials and developing an ethical supply-chain network focused on organic cotton (northeast of Brazil), natural rubber (Amazônia) and leather (south of Brazil).

  • Head of Sourcing

    Nov 2020 - Dec 2022

  • Sourcing Manager

    Sept 2019 - Nov 2020