Samantha Currie

Experience

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  The Rendon Group (Boston)

  Sept 2011 - Dec 2011

  Marketing Intern

  Helped plan, host and organize events for ovarian cancer awareness month, a school anti-bullying initiative and September 11th remembrance in Boston. Conducted secondary research projects on to help support each initiative.

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  MediaCom

  Jun 2012 - Aug 2012

  Consumer Insights Intern

  Conducted secondary research analysis projects for QSR, non-profit, automotive, and fashion brands.Prepared trends reports and audience deep dives for client-facing presentations.Created and organized research catalog for team to access industry reports from.Presented findings to internal-facing teams.

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  Hill Holliday

  Sept 2012 - Apr 2013

  Strategic Planning Intern

  Helped kick off monthly brand health and consumer engagement initiative. Conducted research and developed insights creative briefs. Analyzed quantitative and qualitative research reports.Organized client brainstorming sessions.Prepared competitive analysis and trend reports.

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  Tonic Insight

  Jul 2013 - Aug 2014

  Research Executive

  Built and managed online research communities with over 1500 panel participants, facilitating set-up, operations, and member engagementDeveloped and ran projects including strategic deep dive research and ad-hoc qualitative reports, helping clients uncover new opportunities with their consumersManaged research design, project set-up, participant moderation and engagement, and qualitative analysis for each projectPrepared and presented customized research reports, highlighting opportunities and insights that best supported clients’ research and business goals Show less

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  Ipsos

  Sept 2014 - Nov 2015

  Research Analyst

  Developed and ran custom market research studies focusing on consumer loyalty metrics for financial services clientsWorked with internal and external vendors to build sampling plans based on research specifications, ensuring research met appropriate validity and reliability standardsManaged day-to-day client relationships and communicationsAnalyzed and prepared results in custom research reportsPresented results to clients and external-facing parties

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  VaynerMedia

  Nov 2015 - Jun 2017

  Consumer Insights Strategist

  Developed brand communications strategies, working with internal teams and clients across industriesBuilt consumer and target audience profiles using qualitative and quantitative data, helping to identify the most effective brand messagingUncovered customized research findings and insights based on client’s business and communications objectivesPresented research findings and communications strategies during client presentations and new business pitches, helping the agency acquire 7 new clients and maintain existing relationships Show less

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  New York University

  Jun 2017 - May 2018

  Graduate Student Researcher

  Spearheaded development of coding schema for incident level data, preparing over 48,000 observations for statistical analysesAssisted in development of methodological framework, aligning our approach with the objectives of our analysisConducted sensitivity analyses to ensure the most appropriate metrics were being used for the scope of our research Implemented statistical modeling for analysis, identifying findings to help improve sensitivity training for law enforcement officers

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  Target

  Apr 2018 - Jan 2019

  Senior Analyst, Guest Insights
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  Oddflower Studio

  Aug 2019 - Mar 2020

  Owner

  Oddflower Studio provides small-group resin casting sessions focused on helping you acheive endless design possibilities. We offer a large range of projects, allowing you to transform your vision into a personalized set of jewelry or home goods. We give you an array of real flowers, plants, objects, colors and shapes, as well as step-by-step guidance, so you can truly customize your work and feel supported throughout the entire process. Our small-group sessions are designed for friends, families, couples and individuals. Show less