Amanda Rusconi

Experience

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  Petsport

  Jan 2014 - Jan 2016

  Lead Graphic Designer

  Pet product manufacturer based in the Bay Area. · Orchestrated a comprehensive company rebrand initiative encompassing logo redesign, packaging overhaul, brand guidelines creation, and catalogue development.· Revamped Catalogue layout and navigation structure, resulting in a 20% decrease in customer search time; streamlined update process, reducing maintenance time by 30% annually. Positive feedback from senior management highlighted the design's enhanced usability and aesthetic appeal.· Engineered a strategic social media campaign, overseeing message correspondence, curating compelling posts, and driving community involvement with engaging monthly contests, delivering a 35% surge in organic reach.· Innovated packaging design for diverse range of products, optimizing display for new items in alignment with brand standards; facilitated brand recognition and consistency across all packaging materials· Conceptualized and delivered compelling ad campaigns to 3 key publications.· Executed the photography and editing of product images across various platforms, maintaining up-to-date website content and catalog materials. Show less

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  @FantasyLifestyle

  Jan 2018 - now

  Lead Graphic Designer

  Design and Illustration studio, based in the San Fransisco Bay Area. Available and open to commissions. - Conceptualized and executed branding and product designs for 15+ small businesses across IT, Online Retail, and entrepreneurship sectors.-Conceptualized, designed, and delivered custom invitations, stickers, and promotional materials for clients.

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  Markstein Sales Company

  Jul 2018 - now

  Senior Graphic Designer

  Bay Area Distributor of large alcoholic and non-alcoholic liquor and beer brands.· Engineered and executed the production of large-scale in-the-field marketing POS materials, ensuring strict adherence to CA legal standards for controlled substance advertising and display laws, resulting in zero compliance violations and increased brand visibility.· Revamped sales distribution strategy by designing visually engaging marketing brochures; resulting in a 10% boost in sales.· Crafted innovative design concepts for a brand collaboration with Oakland Arena, driving a 20% uptick in audience engagement.· Managed the production of high-volume marketing collateral for over 120 brands across 5 sales teams, including design editing and creation, aligning with brand guidelines, and updating materials to enhance brand consistency and market impact. Show less