Davneva Phira

Experience

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  Reliance

  May 2007 - May 2015

  Led PR, marketing and external communications for all Polymer & Rubber brands of the RIL portfolioLed Partnerships with industrial bodies like FICCI, CII amongst others to promote brand ‘Reliance’Conceptualized & developed Brand Identities for product differentiation in a cluttered global marketSpearheaded digital interventions like CRM, advertising & e-publishing of product reports for Polymers Formulated an Annual Marketing Calendar for Petchem business, Appointed & Managed ad agencies to deliver key activities as per a marketing calendar and tight budgetsPromotion of Brand Reliance in the Petrochemical Sector in domestic and international markets through various marketing activities. Show less Team Mumbai Indians- Brand Manager in charge of stadium, ticketing, merchandizing & corporate salesOther ProjectsLed a multi-disciplinary team to deliver business transformation goals including tech & organizationSteered the Campus Recruitment & Summer Placement programs at IIM Bangalore across RIL businessesLed the revamp of the polymer business’ digital assets– website with revamped UI/UX, Re-engineered CRM for improved responsiveness. Management of content pipeline for the customer engagement Branding activities for Polymers Business in various media. Show less

  • General Manager- Brand & Corp Comm

    May 2012 - May 2015

  • Senior Manager, Business Planning

    Apr 2010 - May 2012

  • Special Project Manager

    May 2007 - Apr 2010
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  Jio

  Apr 2015 - Sept 2016

  Brand & Marketing

  Leading branding and marcom operations for JioResponsibilities include classification & asset deployment strategy,Leading a team of 50 + field sales personnel to deliver strategic milestones for JioConceptualization of on-ground launch strategy & execution for handsets & service roll out for Jio in KarnatakaDeployment of on-ground activations for field sales, dealer networks & strategic partners

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  Freelance

  Jan 2019 - now

  Digital Content Consultant

  Consultant on digital content creation & marketing for retail, IT, fashion, consumer goods & luxury industries.

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  Hullabaloo

  Jan 2020 - Feb 2021

  Co-Founder

  Created & scaled a platform to curate non-academic classes for kids aged 2-10yrs in India and SEA, engaged with high quality educators from India & around the worldEstablished foundational processes for business operations.Revenue Management, Head of Finance & Planning, Marketing Operations, Digital & Content Marketing, Social Media, Influencer Marketing, Community Management, Online Distribution Partners,