Paul Ni

Experience

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  JAC Motors (Anhui Jianghuai Automobile Co., Ltd.)

  Jun 2012 - May 2015

  International Sales Manager

  Sales Manager for Middle East. Responsible for six countries: Saudi Arabia, Oman,Bahrain, Yemen, Syria and Jordan. Annual sales:1000-2000 Units Light Commercial Vehicles.The models sold are light trucks, medium trucks,pikup and vans.Major task: make the marketing strategy, do market researching, complete the sales target for cars and spare parts, help to solve the service issues, provide AD materials and help to make the promotion project.

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  Foton Motor

  Sept 2015 - Jan 2016

  International sales manager

  Responsible for passenger cars sales including VANs(VIEW,TOANO), Pickups(TUNLAND),SUV(SAUVANA),Small truck(Gratour) and future passenger cars in Middle-east countries. More than 2000units/year.

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  China Automotive Technology & Research Center

  Feb 2016 - Jun 2018

  Business Supervisor

  Worked in China Automotive Technology & Research Center,(CATARC);Automotive Technology Information Research Institute(ATIRI). I'm responsible for international cooperation with Automotive Companies, Automotive Associations and other government/non government organizations. Responsible for technology transfer in automotive industry as well. Build the innovation environment including automotive companies, capital, research institute, universities (TTO), startups, SMEs.

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  HIFIMAN Electronics

  Oct 2018 - Jul 2022

  International Business Development Manager

  Business Development Manager of Europe, ASEAN, Australia and Middle East countries. Create, manage and support HIFIMAN India branch & Europe branch. Responsible for headphones/earphones and other products R&D as well. As one of the leading audio brand in the world, we're always trying to provide best sound quality. HIFIMAN-Innovating the art of listening.

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  LETSHUOER

  Oct 2022 - Dec 2023

  International Business Director

  Overall international business control. Set the pricing strategy and marketing budget, build the distribution network and e-commerce system. Develop the brand image, plan the production line and manage the international team.

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  Aofit

  May 2024 - now

  Sales Director

  Responsible for the oversea sales of AOFIT brand, one of the biggest supplier of back braces, lumbar supports, knee braces, foot & back massagers and even light therapy. Controlling the overall sales target, developing new sales channels.