Sahar El Arishy

Experience

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  Kuwait Food Company (Americana)

  Jan 1988 - Jan 1991

  Marketing Coordinator

  Developed and executed all phases of marketing and advertising for the company’s five fast food chains. Activities included; designing layout and artwork for promotional materials to support store inaugurations, new products, and various meal combinations. Conducted marketing presentations to top management to forward various market proposals targeted to children. Proposed various product lines to the company’s chains and followed up the actual launching of the Kentucky Fried Chicken kids meal package. Provided analysis and statistical breakdown for all the store’s customer feedback cards that were dispatched to the marketing department on a regular basis. Show less

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  Environmental Quality International (EQI)

  Jan 1990 - Jan 1991

  Media and Market Assistant

  Assisted in the production of a publicity brochure and handbook for the LD 11 PVO program, and conducted various field investigations on a promotional media campaign for the Private Voluntary Organizations in Egypt. Collaborated with the Media Department in the production and editing phases of a documentary film on the Small and Micro Enterprise Development Project funded by the US Aid.

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  Nestle Egypt

  Jan 1991 - Jan 1992

  Marketing Assistant

  Responsible for developing marketing and promotional support for Nestlé’s dairy and chicken cube product lines. Conducted a usage and attitude study for Maggi, assisted in the creative behind the Cerelac campaign, and in the production and editing of Nescafe’s national advertising campaign.

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  Freelance Corporate Communicator

  Jan 2003 - Jan 2006

  Freelancer

  Project manager and technical copywriter for several corporate brochure projects in Egypt, the scope of work included directing photography shoots, collaborating with the graphic designer on the design and layout concepts, developing the corporate identity through branding and marketing campaigns and researching and writing the final content for these brochures.

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  Communications Boutique

  Sept 2009 - Jan 2012

  We understand the value of "personalized marketing" and the impact of discovering what your brand stands for in a highly dynamic and fast changing marketplace. Our philosophy at the Boutique is that the only way to manage the creative process is to live it and engage with your corporate culture as if it was our own. Communications Boutique, a niche communications agency that provides innovative image building and corporate communications campaigns for companies that need a powerful digital and offline market presence. We believe in the future of digital marketing and the importance of relevant and engaging content development. We stand for professionalism, a "hands-on" approach where the client's voice comes first and transparency in all that we do.

  • CEO

    Sept 2010 - Jan 2012

  • Founder, Managing Director

    Sept 2009 - Jan 2012
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  18.213 / The first experiential Launchpad in Egypt for brand events

  Dec 2015 - now

  Founder, Managing Director

  The most important brands inspire us to feel different. They do that because they want to change how we engage with the world. Their stories inspire us to feel that anything is possible if it is done from a place of authenticity. 18.213 is an experiential POP -UP launchpad that provides new brands, designers, artists and social initiatives with an interactive platform where innovative ideas can be shared with a community that places value on creativity and bold thinking. Our unique services include; brand storytelling, event design, planning and management, social media marketing and networking. We are located in one of Maadi's most vibrant neighborhoods, an upscale community of expatriates, international corporations, and a fast-growing retail market. Our edge is in turning your story into a physical event that connects your customers with an emotion that ultimately creates the highest impact. 1. We make your online brand a physical reality2. We help you tap into new market segments3. We connect your customers to the person behind the brand4. We help you test your idea. Show less

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  18.213

  Dec 2016 - now

  Founder and Chief Storyteller at 18.213 & Story-Tell Your Brand

  A brand consultancy boutique firm that offers experiential event planning and brand strategy to entrepreneurs and corporations that are in need of revitalizing their brand footprint through a powerful STORY.