
Amelia Macfarlane
Sailing Instructor

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About me
Commercial Operations, Communications & Marketing Strategist | MSc
Education

Somerville House
-High School Certificate
The University of Queensland
2020 - 2022Master of Agribusiness BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES High DistinctionI hold Master (MA) of Agribusiness with First Class Honours (High Distinction) from the University of Queensland. Receiving Dean’s Commendation for Academic Excellence. This experience equipped me with the skills branching across sustainability, entrepreneurship and strategic design. My research thesis (High Distinction) has been selected by the Ag Institute of Australia in the final round of the WW Bryan Memorial Medal consideration. This annual award is for high-calibre Agricultural… Show more I hold Master (MA) of Agribusiness with First Class Honours (High Distinction) from the University of Queensland. Receiving Dean’s Commendation for Academic Excellence. This experience equipped me with the skills branching across sustainability, entrepreneurship and strategic design. My research thesis (High Distinction) has been selected by the Ag Institute of Australia in the final round of the WW Bryan Memorial Medal consideration. This annual award is for high-calibre Agricultural research. My thesis is positioned to progress Agritech adoption and innovation in the Australian ecosystem. Show less
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QUT (Queensland University of Technology)
2017 - 2020Bachelor of Business (Finance and Marketing) Business/Commerce, GeneralActivities and Societies: I graduated from a Bachelor of Business maj. Finance and Marketing, in Semester 1, 2020 from the Queensland University of Technology (QUT). QUT is the first University in Australia to achieve a “triple crown” International Accreditation, placing my Business qualifications in the top 1% of Universities Globally. Double Major in Finance and Marketing
Experience

Royal Queensland Yacht Squadron
May 2012 - Apr 2015Sailing InstructorLocated in Brisbane’s South-Eastern Bayside suburb of Manly, the Royal Queensland Yacht Squadron is home to one of Queensland’s oldest and most prestigious recreational sailing and cruising clubs. The Sailing Academy is instrumental in introducing the next generation of sailors to our sport and the Squadron’s Tackers youth program has developed into one of the largest and most successful in the country.Main Duties: Ensure the students were safe around and on the water, setting up sailing boats, operating on-water lessons, assisting in operating off-shore lessons, setting up power boats, sailing with the children, packing up sailing and power boats and approaching and managing clients. Show less

Argent Australia
Sept 2016 - Oct 2020For almost 60 years, Argent Australia has been making the world’s best bathware and tapware products available to astute homemakers throughout Australia. Argent, Villeroy & Boch, Hansa, Bette, Reginox and PomD'or are continually introducing the latest European design trends to Australia. Main Duties: Proficiency in the adobe suite, MS 365, ability to self-delegate tasks, website development and maintenance assistance, design and editing abilities in a variety of technological platforms, stocktaking inventory and showroom displays, organisation and showroom layout. Show less
National Marketing Coordinator
Mar 2018 - Oct 2020Marketing & Product Management Assistant
Sept 2016 - Mar 2018

Aurora Agriculture Pty Ltd
Oct 2020 - Oct 2021Digital Marketing ConsultantAs a Digital and Marketing Consultant at Aurora Agriculture, I contributed through various departments including; Marketing, Advertising, Logistics, and Sales. In doing so, I have expanded my knowledge base, network, and stakeholder management skills. In my role as a consultant, I advised and supported; Product Launches, Digital Channel optimisation, Brand Strategy and Business Development for several Australian Agricultural SMEs.

Ceres Tag
Jul 2021 - Dec 2022Digital Marketing ExecutiveCeres Tag is a key player in the agricultural and conservation technology space, delivering precision animal management through direct-to-satellite technology and insights. At Ceres Tag I was fortunate to work in a brilliant, fast growing team of industry experts, software engineers and ecommerce specialists. Currently focusing on opportunities to expand and enhance the way people stay connected with animals. In my time at Ceres Tag I leveraged my strategic marketing and communication skills to add value to the team and ensure optimal commercial outcomes. Show less

AMAC Advisory
Nov 2021 - nowDirector & StrategistAs Director and Strategist at AMAC Advisory, I guide startups, scale-ups, and SMEs toward sustainable growth. Active in Technology, Sustainability, Conservation, Agrifood Innovation, B2B Wholesale, and B2C E-commerce across APAC, the UK, and MEAAMAC Advisory is committed to designing and implementing strategies that enhance customer success, strengthen operational resilience, and promote sustainable growth.Focuses on:- Process Optimisation: Streamlining workflows and enhancing collaboration.- Revenue Growth: Expanding markets and refining sales strategies for significant revenue increases.- Strategic Marketing: Developing corporate identities, launching brands and products, and improving digital marketing. Show less

MWek Solutions
Feb 2023 - Nov 2024MWek Solutions are a data-driven compliance & financial crime consultancy that helps companies get regulated & stay regulated, powered by a global Subject Matter Expert (SME) marketplace PaaS, The RiskPod
Commercial Operations Manager
Mar 2023 - Nov 2024Digital Marketing Strategist
Feb 2023 - Mar 2023
Licenses & Certifications

Robotics Championships State Finalist
Robocup Junior QueenslandJan 2014- View certificate

Managing Your Sales Territory
LinkedInNov 2025 
ECOMAN Enterprise Education Program
ECOMAN by QPEC.webp)
WW Bryan Memorial Medal
Ag Institute Australia (AIA)Dec 2022.webp)
Elite Athlete Program
QUT (Queensland University of Technology)Jan 2019
Responsible Service of Alcohol (RSA)
Arrow Training ServicesJan 2017- View certificate

Overcoming a Transactional Mindset for Sales
LinkedInNov 2025 
Voice and Communication (High Distinction)
Australian Music Examinations BoardJan 2016
Volunteer Experience
Project Volunteer
Issued by Antipodeans on Jun 2014
Associated with Amelia Macfarlane
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