Tara Fries

Experience

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  Four Seasons Hotels and Resorts

  May 2012 - Aug 2012

  Housekeeping Intern

  • Responsible for cleaning and inspecting rooms, as well as performing duties of housekeeping coordinator• Rotated among different departments such as front desk, concierge, laundry/ valet and reservations • Attended operational and management meetings: VIP guests, safety & emergency preparation, grievances, BEO• Completed weekly group and individual projects to ensure room standards were upheld to the highest quality

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  Vita Nova

  Aug 2012 - Dec 2012

  Intern/ Staff

  • Served and prepared food for a premium, student-operated restaurant• Learned proper etiquette and service standards for fine dining• Gained an understanding of restaurant operations by rotating through all of the administrative, managerial and culinary roles

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  Courtyard by Marriott- University of Delaware

  Feb 2013 - May 2013

  Intern

  • Interned as part of University of Delaware’s Lodging Module classes given rotational duties of front desk, housekeeping, sales and engineering, restaurant, night audit, and manager on duty• Completed a 100 page hotel feasibility study for Gulfport, Mississippi

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  Hilton Hotels Worldwide

  Jun 2013 - Aug 2013

  Sales and Catering Intern

  • Worked as sales staff to promote hotel, develop leads and secure bookings • Operated Delphi computer system to generate reports and coordinate banquet and meeting assignments

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  White Lodging Services

  Jun 2014 - May 2017

  Courtyard by Marriott Sales Manager• Create awareness for the hotel through brand initiatives and strategic marketing campaigns • Manage all group sales with responsibilities including, but not limited to, management of room blocks and meeting space, scheduling, contracting events, food and beverage requirements, and any other group needs or requests• Perform competitive and market analysis of profitability reports, historical hotel data, and competitive set statistics to capitalize on growth opportunities and to develop established business and gain new business• Develop and sustain relationships with individual business travelers and travel managers to ensure complete satisfaction • Facilitate weekly, monthly, quarterly, and annual forecasting Show less Front Desk Manager at the Aloft Chicago City Center• Guarantee the daily operations run efficiently by managing scheduling, directing and overseeing daily activities, and training of a staff of 15. • Develop agendas, responsibilities, and standard operating procedures for best-practice, guest services, and revenue optimization • Uphold brand reputation while strategically promoting the company and encouraging new business relationships• Maintain compliance efforts by communicating updates in business regulations and procedures to all staff members• Manage perfect sell circumstances to provide the maximum amount of revenue generation for the hotel by seeing that all rooms are filled at a profitable rate Show less

  • Sales Manager

    Sept 2015 - May 2017

  • Front Desk Manager

    Jun 2014 - Sept 2015
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  Horizon Media

  May 2017 - Oct 2018

  • Expand media planning, management, and buying responsibilities to include a larger portfolio of Capital One businesses • Build strong vendor relationships by managing the full lifecycle of campaigns from RFP creation to post-campaign analysis• Ensure success of campaigns, and meet overall client communication goals, by providing strategic optimizations, recommendations, and thorough campaign management• Analyze data and 3rd party performance metrics to develop and present insights to Capital One clients • Manage budget creation & maintenance for 16 different campaigns totaling over $25MM• Leadership responsibilities expand to oversee training and development of Jr. Planners across multiple lines of business Show less • Responsible for activating and managing Capital One’s online video campaigns for the Consumer Card business• Assist overall planning and development of Capital One’s custom content partnerships with Vox and Forbes• Aggregate and analyze weekly and monthly reporting to assist in optimization recommendations, and manage 3rd party measurement and verification strategies inclusive of brand safety, audience verification, and campaign effectiveness• Collaborate with cross-functional agency teams and publishing partners to strategize and create campaigns designed to increase key brand metrics Show less

  • Digital Media Planner

    Feb 2018 - Oct 2018

  • Assistant Media Planner

    May 2017 - Feb 2018
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  LoopMe

  Nov 2018 - now

  LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic and sales.

  • Team Lead, Sales Enablement

    Jan 2023 - now

  • Senior Manager, Sales Planning

    Apr 2022 - Jan 2023

  • Content and Field Marketing Manager

    Nov 2021 - Mar 2022

  • Senior Manager, Sales Planning

    Oct 2020 - Nov 2021

  • Manager, Sales Planning

    Nov 2018 - Oct 2020