Daria Volkova

Experience

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  FRONT:DESIGN brand service atelier

  May 2010 - Nov 2012

  Office Manager, Assistant Account Manager

  Part-time work as an account manager for project support;Organization and optimization of work in the office; Planning of the company's budget allocated for household needs; business correspondence with the company's counterparties; Ensuring compliance of the company's employees with the security policy; organizing the work of courier service and cleaning companies; ensuring availability of the necessary stock of office supplies and office equipment;control of incoming/outgoing correspondence;payment of the company's current accounts;reception of incoming telephone calls;work with office equipment. Свернуть

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  ООО "Остров Свободы Брендинг"

  Mar 2011 - Jul 2018

  Project Manager/Sales Manager

  Full support of projects at all stages of cooperation:Projects:Brand naming developmentDevelopment of packaging/polygraphy/advertising materials design (POS materials, outdoor advertising, media advertising)Development of brand identity management guidelinesWebsite design + programming (1C-Bitrix, Wordpress, Drupal).Key Responsibilities:Support and development of existing clients.New clients (presentation, briefing, negotiations, legal support).Analyzing the activities of potential clients (benchmarking, paingain analysis)Searching for contacts (warm traffic, cold base)Organization of meetings, company presentations, business negotiationsDrawing up commercial proposalsDrafting and negotiating contractsMaintaining accounting documents on projects (1C)Collecting necessary information for the project teamSetting tasks for the teamMaintaining good relations with clients, focused on prolongation of cooperationAdditional knowledge Trademark registration (work with FIPS database, Wipo; trademark registration procedure)Printing technologiesSearch and purchase of photographic materials through photobanks1C Accounting Types of "engines" for creating various sites ("business card", online store with integration with 1C) Свернуть

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  Skillbox

  Aug 2018 - May 2019

  Producer of online courses

  Complete task setting and control for the Skillbox team:Conducting regular statuses on product status, managing timelines and production milestones;Supervise the launch of marketing activities for courses in the areas of "Management", "Business" - 5 courses.Search and work with speakers: coordination of all aspects of participation; Creating tasks, developing concepts and overall plan of course launch. (Active Collab, Merlin, Mindmap).Finding and working with the course methodologistDrawing up the course program, homework, market analysis: Russian and foreign market analysis Composing tasks, developing concepts and script for video production to create video content; Coordination of working groups and control over the entire cycle of video content production; Coordination of website development (Brief, copywriting, layout, programming)Setting up KPI plans for the course supervisorCoordination of webinar presentation development Developing and presenting the course and additional materials to the sales departmentCoordination of marketing department working groups (targeting advertising, webinars, special launches)E-mail marketing (drafting letters, plan for launch)Organization and implementation of offline events for students Свернуть

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  Newbizacademy.ru

  Jan 2019 - Mar 2020

  Online course producer

  A project for Philip Morris International to create an online course for the company's employees.- Creation of course content together with experts;- Supervising the process of preparing the script, educational logic of the course and practice formats;- Editing the texts and assignments that the author creates.

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  Личный проект

  May 2019 - Aug 2019

  Producer

  Producer- Course conceptualization- Course program development- Creating a subscription page (webinar)- Creation of the main course landing page (Tilda)/ design, copywriting, connection- Connection of online payment services- Creating advertising banners- Launching e-mail newsletters- Preparing presentations for webinar- Setting up a webinar room, moderating the webinar

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  ПАО "Ростелеком"

  Jul 2019 - Jul 2019

  Marketer (Freelance)

  Marketer (Freelance)Developing a communication strategy for Rostelecom Lyceum brand development in the offline environment.- Identification of the target audience- Identification of audience touch points with the brand- Description of implementation mechanics- Compilation of strategy activation timeline- Assembling, design and layout of the presentation

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  Сейлз-хаус «Газпром-Медиа»

  Jul 2019 - Nov 2019

  Content manager, copywriter, brand manager

  - Development of a brand platform.- Development of SMM strategy: content plan, examples of visual style, tasks and KPIs of the specialist, headings and topics, examples of thematic publications with guides, rules and restrictions when working with images and texts, design of publications (art direction), rules of social networks design.- Working with the Native Rent content platform: preparing a brief for the designer (for a banner), proofreading articles, publishing banners in articles.- Selection of content for targeted advertising.- Copywriting for website, product, social networks, e-mail newsletters.- Producing photo and video shoots,- Curating promotional video clips on TV shows (House 2, Morning on Friday, Eagle and Tails) trips to the project, rehearsal, control shooting.Searching for characters free from filming, checking appearance, combining creativity with (text script on the spot), rehearsal with participants, control of shooting.- Filling social networks with content: obtaining creative from the designer, selecting images from brand photography and additional resources with saleable images, coordinating posts with the SMM-director, publishing. Свернуть

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  The DeNovo Group

  Nov 2019 - Jan 2020

  Senior Project Manager

  Development of the 2020 advertising campaign for the Ritter Sport brand.- Calendar planning of sprints together with the team;- Setting tasks for executors, control of deadlines and quality;- Participating in brainstorming sessions, suggesting ideas, making decisions;- Communication with the customer, business correspondence;- Document management.

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  Фриланс

  Feb 2020 - Feb 2023

  Freelancing Marketer 2020-2023 (freelance)

  1.Developing a new project in the beauty industry;2.Management of website creation;3.Development of strategies for berry floristry business development;4.Development of communication strategy for the Japanese brand of facial massagers Refa on the Russian market (tender);5.Developing a strategy for the development of MyOrtez medical service.6.Creation of fmcg brand in the field of personal protection goods.7. Development of a brand strategy for beating kovorking8. Development of brand strategy for catering9. Research for the Korifei educational project (research on generations of parents and children).10. Development of brand/creative strategy for catering (bakery)11. Development of a mini brand launch strategy for a sleep brand (sleep spray with melatonin)12. Project management of concierge services for women (yoga/meditation/dance therapy).13. Concept development + research for a project to produce and market the idea of a "simple white T-shirt" Свернуть

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  Children's clothing brand www.dekeclothing.ru

  Jul 2020 - Mar 2021

  Senior Business Project Manager

  Project ManagerComplete supervision of all processes of creating a children's clothing brand.1. Development of the study "Children's goods niche. Children's Clothing" category2. Preparation of terms of reference for the development of naming and visual attributes of the brand. Search, selection and choice of contractors. 3. Search, selection and choice of fashion designer. Development of design concept for children's clothing collections4. Search, selection and choice of cutters and sewing production. Start of work on creation of samples and patterns5. Search, selection and choice of smm team.6. Development of online store of children's clothing brand. 7. Launching the project in social networks Свернуть

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  Fashion Factory School Moscow, fashionfactoryschool.com

  Dec 2020 - Mar 2021

  Producer of online courses

  The main task is to create training courses in online format. The result of the work is a ready-made online course with a program, lecturers and homework.1. Creation and description of the idea and value proposition of the course, development of the course structure (what and how to teach, practice, homework, interactivity together with the methodologist);2. Selection of potential speakers for new training programs;3. Working with speakers to prepare course materials (elaboration of thematic blocks, presentations; structuring of materials);4. Collaboration with the advertising department to promote the course (designing a chain of webinars, articles, posts);Researching new topics for the course (searching for information in open sources) and communicating with potential CA. Свернуть

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  Уроки Легенд Moscow, urokilegend.ru

  Mar 2021 - Jan 2021

  Celebrities Manager

  1. Interaction with educational producers and CEOs of the Legends Lessons project;2. Building long-term communication with the brand ambassadors of the "Lessons of Legends" brand;3. Communication with celebrities and celebrity representatives;4. Joint task management and communication with marketing, sales and finance departments;5. Setting tasks for payments and maintaining reporting for speakers;6. Setting tasks for lawyers and supporting the signing of contracts with speakers. Свернуть

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  Fucking Plate, a brand of handmade ceramics and textiles Moscow

  Nov 2021 - Nov 2022

  Marketer, Co-owner

  Creating a brand concept from 0Promotion of online/offline destinationsBranding developmentSetting up production processesFinding space, organizing renovation works, developing the spaceDeveloping the concept of event-eventsParticipation in street markets in Moscow

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  Epic merch

  Oct 2022 - now

  Creative Marketing Specialist

  - Development of merch concepts (clothing, stickers, armored souvenirs) - Creative copywriting- Communicating with clients - Setting tasks for creative specialists- Supervising the work of production - Document management

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  ABC pack Moscow

  Feb 2023 - Feb 2024

  Creative strategist, brand manager, copywriter

  - customer research- development of a strategy to bring tea and coffee gift sets to the market (B2C)- Developing a strategy to market tea and coffee gift sets (B2B tea/coffee merchandise)- competitor research - brand strategy development- naming development- supervising the trademark registration process- drafting technical specifications for branding and general visuals - search and approval of the design team for the project- setting tasks for the design team- project supervision- workflow- launching products on marketplaces Свернуть

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  Development of creative concept for new brand of beauty salon "VOL."

  Nov 2023 - Feb 2024

  Creative brand strategist

  - Brand platform, mission, values, toneofvoice - Development of communication and SMM strategy- Research of target audience and brand touch points- Setting up and supervising the work of creative specialists

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  Fintopio

  Apr 2024 - now

  Brand Strategist

  Key Responsibilities:● Conduct comprehensive research and analysis to understand market trends, competitors, and target audience preferences.● Interview stakeholders and collect relevant data to inform the brand strategy.● Develop a step-by-step brand strategy, including references, mood boards, options, path,roadmap, and user journey.● Collaborate with cross-functional teams to ensure alignment between brand strategyand business objectives.● Curate and oversee all processes where branding is implemented, ensuring consistencyand coherence across touchpoints.● Lead naming development initiatives, ensuring brand names resonate with the targetaudience and align with brand positioning.● Develop communication strategies to eectively convey brand messaging and values tothe target audience.● Drive creative and merchandising eorts, translating brand strategy into compellingvisuals and experiences.● Stay informed about industry trends and best practices in branding and marketing,incorporating relevant insights into brand strategy development. Свернуть