Kerry Burrows

Experience

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  Eastern Connecticut Health Network (ECHN)

  Mar 1993 - Nov 2003

  Senior Histotechnolgist

  Performed complex histological procedures involving the processing of tissue, and made judgments concerning the quality of results.Prepared all human tissue samples that entered the pathology laboratory including: gross description and labeling, processing, embedding, microtome, special stains, and immunohistochemistry. Identified abnormalities in tissue structure and cell.Work along side pathologist to ensure high quality results and to meet deadlines.Maintenance on all equipment and follow all OSHA safety guidelines. Implemented new testing techniques and procedures.Collaborated with other healthcare professionals in other departments to ensure quality patient care. Show less

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  Channel 3 Kids Camp

  Mar 2002 - Sept 2008

  Community Outreach & Marketing Director

  Marketing/Communications/ PR and Community Outreach and Fund raising for this non-profit organization serving disadvantaged children. Creating new fund raising events, and made a large exceptional increase in attendance and revenue of all existing events, event management and promotion, volunteer management at all events. Corporate Sponsorship sales, Public speaking to civic organization, at events, and on camera at Channel 3 studios or at events. Grant writing, volunteer recruitment, creation of annual mail campaigns and newsletters communications, solicit donations for events and in-kind items and services. Show less

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  Community Association Institute

  Jun 2002 - Oct 2008

  Marketing Director

  Marketing and Sales for a trade organization that provides education, resources, and advocacy to the volunteer homeowners associations and the professionals who support them in the state of Connecticut. Sales for Trade Show Sponsorships and exhibitor booths, as well as advertising for Trade Show monthly magazine and web site advertising. Planning, organizing and sales for annual golf tournaments.

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  Mosaic

  Jan 2009 - Aug 2011

  Community Relations Manager

  Created and initiated a comprehensive, mission driven, communication, marketing, public relation, friend and fundraising campaign for a non-profit organization who provides individualized services for people with developmental and intellectual disabilities. This new position required immediate planning, creation, and implementation of these campaigns and programs. Development of an extremely creative effective large scale community awareness, public relations and advocacy program, creation of all communication pieces and logos, friend raising, public speaking, grant research/writing, creating, organizing, promotioning, and managing all aspects of large special events, corporate sponsorship sales, media relations, volunteer recruitment and management, oversee employee campaign, organize and oversee United Way Day of Caring, seek auction items, in-kind donations and services, planned giving, mission advancement and donor cultivation.• Created two uniquely different highly successful events within the first nine months of hire with a large increase in sponsorship, auction donations, media attention and coverage and attendance in both annual comedy themed signature events each subsequent year.• Community outreach, donor cultivation, advocacy including supporting their own self-advocacy group has lead to positive public awareness about disabilities, mission and brand recognition, increased volunteerism, community inclusion, and legislative action.• Within two years a 30% increase participation level in the Employee Campaign • Received the 2010 Mosaic Creativity Award Show less

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  The Hartford Courant

  Jan 2012 - Feb 2018

  Account Executive for Hartford Magazine, New Haven Living and Events

  Marketing and advertising sales professional providing print media, digital/mobile and event solutions for a variety of customers striving for brand awareness, grand openings, customer retention and business growth. Recognized as a peak performer partnering with small businesses and restaurants, health care, educational institutions and corporate entities, non-profit & the Arts, and advertising and public relations agencies. Engagement of businesses to be associated with two upscale lifestyle monthly magazines in Connecticut benefiting by reaching an upscale and educated audience. Assisting businesses with digital, mobile, social media, web development for their business. Commitment to building strong customer relations and exceeding expectations with providing customer needs assessment, listening to goals, timeline, and budget, constructing creative ideas for campaign proposals, project management working within deadlines, and facilitating follow up with data, results and feedback. Event sponsorship sales, event planning, assisting in onsite set up, event promotion, and marketing for B2B and B2C. Recognized and awarded in 2014 and 2015 New Business Sales Award RecipientTop performance review rating for past 4 yearsConsistently recognized for great organizational skills, creativity, attention to detail, and friendly and caring manner by management, peers and clients. Show less

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  Direct Advantage Magazine

  Dec 2016 - Mar 2017

  Senior Regional Manager

  New business development, Regional Manager responsible for expanding Direct Advantage’s branding and footprint into a brand new region of the state for 2017, research and prospect new book of potential customers, new client acquisitions into the Greater Hartford Region to utilize their current print advertising products and direct mail options, advertising sales, build relations with multiple chambers and networking groups, sustain and build customer relations, marketing adviser to customers, oversee creation of advertising layout and campaign theme and message, maintain customer files, prospect input and order entry into a new CRM system, send out proofs to clients and ensure meet print deadlines, strong organizational skills, exceptional time management to meet goals and time frames. Show less

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  A Little Bird Told Me Marketing

  Mar 2017 - Feb 2018

  Manager of Business Development

  Expanding the agency’s book of business across the state and beyond with a focus in the restaurant and hospitality industry, retail and fashion, and local B2B arena offering integrated content marketing, public relations, brand ambassadorship, media relations, media buying, and sales consulting. Account management from point of on boarding, scheduling all deliverables, ensuring each campaign meets deadlines and budget, continual contact with the customer, and creating marketing and sales analytical reporting. Show less

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  Jefferson Radiology

  Dec 2017 - Feb 2023

  Physician Liaison

  • Established and nurtured strong relationships with key stakeholders, including physicians, practice managers, regional managers, in nurse staff, through meetings and effective communication, resulting in increased referrals and business growth.• Collaborated with physicians and providers, and nurse staff to provide educational resources and training sessions on latest advancement in radiology, ensuring their understanding of the services available and promoting effective utilization.• Actively engaged with referring medical practices and ordering providers to address service issues, resolve complaints, and ensure their satisfaction with the radiology services provided.• Facilitated the setup of compatible information systems between Jefferson radiology and the referring medical practices, improving communication efficiency and streamlining the patient appointment and report process.• Conducted regular analysis of referral patterns and volumes, identifying trends and opportunities for growth, and provided detailed reports to management for strategic decision making.• Managed and updated this CRM system parentheses Salesforce with accurate and timely information, including communications, complaints system problems, and provider and practice changes ensuring that database remained up to date and valuable for the marketing team and management.• Represent Jefferson Radiology at various industry events, including trade shows, educational seminars, corporate and public health Wellness fairs, and nonprofit organization fundraising events, effectively promoting the company's positive image and building strong relationships with key stakeholders.• Implemented innovative strategies to improve communication channels with referring medical practices, including the introduction of regular newsletters, webinars, and educational workshops, resulting in increased engagement and satisfaction levels. Show less

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  KayBee Consulting

  Jul 2020 - now

  Founder- Health & Life Coach for Women in Midlife

  Provide 1:1 and group coaching for women in midlife looking to navigate wellness, energy, balance & joy in midlife. Menopause specialist guiding women with hornmone balance, weight loss and fitness, and sleep expert. Provide wellness workshops for corporate, women's retreats and summits, doctor offices and yoga & wellness centers. Guiding women in those midlife challenges and struggles to get clarity and empowerment to take steps to find their own purpose, peace and happiness.

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  EPS Connects LLC

  Jan 2021 - now

  Executive Recruiter & Marketing Manager

  • Implemented effective recruitment strategies and utilized various sourcing channels such as job boards, social media, and professional networks, resulting in robust talent pipeline and reduced time to fill positions.• Collaborated with hiring managers and department heads to understand their staffing needs, created customized job descriptions and conducted thorough interviews to identify the best fit candidates with required skills, qualifications and values.• Utilized applicant tracking systems (ATS) Recruitment software to streamline the hiring process, maintain candidate data databases, and generate insightful reports for data-driven decision making.• Lead employer branding initiatives, including creating compelling job advertisements and enhancing the company’s online presence, resulting in increased candidate engagement and improved brand reputation within the industry.• Provided exceptional candidate experience by effectively communicating job details, managing expectations, and guiding candidates through the hiring process, resulting in high satisfaction rates and positive feedback.• Collaborated with cross functional teams, including HR, operations, and leadership, to align recruitment strategies with organizational goals, contribute to workforce planning, and address talent gaps in the industry.• Developed and implemented successful digital marketing strategies including online branding initiatives resulting in increased brand visibility, customer engagement, and potential new clients and candidates.• Generated compelling marketing content and business development collateral, effectively communicating key messages, strengths, what sets us apart, which is driving lead generation and sales growth. Show less