Andina Yulia

Experience

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  Mandiri Sekuritas

  Jan 2015 - Feb 2015

  Equity Retail Research

  An intern in PT Mandiri Sekuritas in Equity Retail Division.

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  Central Bank of Indonesia

  Sept 2015 - Nov 2015

  Economics Research

  • Completed research on "The Maximization of TKI’s Remittances in order to Strengthen The Rupiah Exchange Rate" and "The Factors, Impacts, and Recommendations of Foreign Direct Investment"• Gained experience in the banking industry through a placement in the Departemen Kebijakan Ekonomi Monetary and the Group Riset Ekonomi.• Attended meetings between DKEM and internal departments as well as international organizations such as the International Monetary Fund (IMF)

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  MPM Group (PT Mitra Pinasthika Mustika Tbk)

  Oct 2016 - Nov 2017

  MPM Group Management Trainee

  • Completed four 3-month on-the-job training (OJT) rotations across subsidiary companies, including MPM Finance, MPM Rent, MPM Insurance, and MPM Lubricants to gain cross-industry experience.a. At MPM Finance, implemented the DMAIC framework and introduced standard approvals for 1P5C, resulting in a 20-45% increase in credit approval accuracy.b. At MPM Rent, contributed to a project aimed at increasing customer satisfaction by 40-55% through data gathering, research, and analysis.c. At MPM Insurance, implemented a workload analysis framework for the vehicle underwriting team, resulting in an expected 30-45% increase in team productivity.d. At MPM Lubricants, developed a workload analysis framework for employees of the new factory in Cilegon, resulting in a projected 55-75% increase in factory productivity. Show less

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  Bagibagi logistic

  Dec 2017 - Mar 2019

  Marketing Specialist

  • Optimized the company website based on success metrics such as total users (31% growth in shippers' registration, 25% growth in truckers' registration). • Implemented a comprehensive training program for the sales team, focusing on product knowledge, company culture and vision, and effective presentation and customer engagement strategies, resulting in a 75% increase in sales closing rate.• Collaborated with the marketing team from MPM Tbk (parent company) to plan and allocate IDR 8 Billion for the annual IDR marketing budget and expenditures for bagibagi.• Built a company profile and 1-page presentation to explain the company and all its products to users; elevated website visitors by 45%.• Authored elevator pitch decks used for pitching by the CEO and the sales team and cut down the ineffectiveness of presentation material by 55%.• Produced company branding assets such as logos, fonts, business cards, uniforms, and merchandise.• Designed Two bagibagi user personas which are Shipper and Trucker and One bagibagi strategic partner persona which is Shipping Line company. Show less

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  BoksMan Asia

  Jun 2019 - Aug 2020

  Product Marketing

  • Implemented and executed a successful go-to-market strategy for BoksHaul, resulting in a significant boost in trial signups• Analyzed and tracked product usage to drive product improvements and improve the sales team's success• Revised product messaging and value proposition, resulting in an 85% enhancement in the sales team's persuasion success• Secured and negotiated strategic partnerships with key shipping companies to drive growth and revenue• Designed and executed a comprehensive BoksHaul channel strategy, resulting in a 70% boost in demo signups• Enforced and upheld social media guidelines, resulting in the highest organic engagement on the BoksMan Facebook page and a 70% increase in BoksMan Instagram followers• Conducted internal training and education for the sales team, resulting in a 68% increase in sales targets• Established a feedback loop for product improvement through 1-to-1 customer interviews• Composed a script/guide for the sales team, resulting in a 55% reduction in the ineffectiveness of presentation materials• Facilitated focus group discussions with industry experts to identify and address key challenges, identify new opportunities, and drive product innovation Show less

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  AiSensum

  Mar 2023 - Jan 2024

  Product Marketing Lead

  At AdVize, I spearhead the go-to-market strategy, ensuring our solutions resonate with our Ideal Customer Profile (ICP) - small business owners in Indonesia. My responsibilities encompass:1. Dream Customer Identification: Curating a list of potential dream customers to ensure our marketing efforts are laser-focused.2. ICP Creation: Defining and refining our Ideal Customer Profile, ensuring we understand the needs, challenges, and aspirations of small business owners in Indonesia.3. Macro Trend Analysis: Keeping a pulse on the evolving trends and shifts within the small business landscape in Indonesia, ensuring our strategies are always relevant and impactful.4. Messaging Strategy: Crafting compelling and tailored messages that resonate with our ICP, ensuring our value proposition is clear and enticing.5. Pricing Scheme Strategy: Contributing to the development and optimization of AdVize's pricing models, ensuring they align with market demands and our business objectives.6. Event Participation: Actively getting involved in events that cater to our ICP, fostering relationships and understanding their evolving needs.7. Partnership Development: Collaborating with ICP enablers, strengthening our network and enhancing our reach within the small business community.By aligning our marketing strategies with the needs of small business owners in Indonesia, I aim to position AdVize as the go-to solution for our target audience. Show less