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Danner Banks

Danner Banks

Information Technology Consultant

location of Danner BanksSalt Lake City Metropolitan Area

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  • Timeline

  • About me

    MBA, Product Management @ Entrata with expertise in SaaS and User Research

  • Education

    • Brigham Young University Marriott School of Business

      2014 - 2016
      Masters of Business Administration Marketing

    • Brigham Young University

      2005 - 2008
      Bachelor of Science - BS Management Information Systems, General

  • Experience

    • Ernst & Young Global Consulting Services

      Jun 2008 - Jun 2010
      Information Technology Consultant

    • Costco Wholesale

      Jun 2010 - Aug 2014
      Senior Information Technology Consultant

    • Adobe

      Oct 2014 - Apr 2015
      Product Marketing

      ROLE: Analyzed web traffic for Adobe’s customer Lenovo to pinpoint factors in successful campaigns and promotions.ACHIEVEMENTS:• Recommended web site improvements for Lenovo to increase customer engagement 28% and profits $300K; achieved 4th place in the national Adobe Analytics Challenge out of hundreds of applicants.• Proposed improved messaging and strategy to senior management to increase Adobe Marketing Cloud sales; interviewed 20+ target customers, segmented by behaviors and skills, and identified specific needs. Show less

    • Dell

      May 2015 - Aug 2015
      Product Marketing

      ROLE: Identified and vetted new software products for business fit in the consumer and small business spaces.ACHIEVEMENTS:• Built five business cases for software offerings (representing $57M potential revenue) that addressed customer needs and wants, competitor actions, alignment to Dell’s strategy, and range of opportunity size.• Discovered new customer insights by manipulating and transforming the download data from 8.5M customer PCs; segmented by location, device type, and product line to inform software retailing decisions. Show less

    • Amazon

      Jul 2016 - Jul 2019
      Senior Technical Product Manager

      LAUNCHED:• Amazon Silk web browser on the Fire TV• Amazon Internet web browser on Android in India• Amazon Silk web browser on the Echo ShowACHIEVEMENTS:• Interviewed 25 participants 1-on-1 for a usability study and observed product use. Determined MVP features for launching Silk TV web browser, such as speech-to-text and remote friendly navigation.• Doubled the Silk TV customer base (0.8 to 1.6M) over 3 months by 1) prioritizing and building YouTube casting for customers and by 2) negotiating exposure on the Fire TV home screen.• Grew Amazon.com revenue on Silk TV 4.7x (0.3 to 1.4M annualized) by discovering users shopped in the browser and making Amazon-centric features, e.g. Amazon.com bookmark, auto-login.• Simplified the Silk tablet new tab page by focusing on fewer, highly used features. Launched new experiences centered on shopping and news with advertising, with $4M estimated revenue for 2019.• Launched an experimental Android web browser in India, Amazon Internet, and tested the monetization potential with one OEM. Established the business model requirements to grow with additional partners. Show less

    • Ivanti

      Jul 2019 - Jan 2021
      Senior Technical Product Manager

      LAUNCHED: Ivanti Neurons for DiscoveryACHIEVEMENTS:• Increased monthly active customers 107% and monthly active users 190% over 9 months by investigating usage and iterating on most engaging features• Achieved 97% acceptance and minor constructive feedback after testing new navigation in Ivanti Neurons with 200+ participants

    • Section

      Jan 2021 - May 2022
      Principal Product Manager

      LAUNCHED: Unlimited Access MembershipACHIEVEMENTS:• Defined and launched customer self-enrollment in SectionSchool.com courses to enable unlimited course membership. Produced $4.6M and 478% new members (800 beta members to 4,617) in the first month.• Performed Quality Assurance testing and launched the second version of a custom Learning Management System. Maintained NPS and reduced customer support contacts by 21% (34 from a 160 monthly average).

    • SOLO LLC

      May 2022 - Nov 2023
      Principal Product Manager

      LAUNCHED: Subscription billingACHIEVEMENTS:• Increased revenue 7% by defining and building a platform for subscription billing. Enabled customers switching from ad hoc invoicing to streamlined, regular monthly payments.• Recommended new pricing, messaging, and features to make the permit service competitive after surveying 500 potential customers to discover software usage, competitors, competitor pricing, and org structure.

    • Entrata

      Nov 2023 - now
      Product Management

      Implementing product management workflow to augment the technology partner program.

  • Licenses & Certifications