Luke Davidson

Experience

• 

  NAIA

  Apr 2019 - Aug 2020

  Collegiate Soccer Player

  Played Men's Soccer For Indiana Wesleyan University in the Crossroads League.

• 

  Costco Wholesale

  Apr 2020 - Jun 2020

  Sanitizer

  -Learned to complete undesirable tasks to achieve a common goal. Cleaned toilets, bathrooms and store touchpoints, teaching me that I am not above any task my boss asks me to do.

• 

  Evo

  Oct 2020 - Jun 2021

  Retail Salesworker

  -Dealt with stressed out shoppers amidst mask mandates.-Managed angry customers and provided alternative solutions to keep their business.-Upheld the unique company brand image that customers came in for.-Sold customer the product they needed, refusing to upsell them a product they do not need for my own gain.

• 

  NCAA

  Apr 2021 - Dec 2021

  Collegiate Soccer Player

  Men's Soccer Player for Point Loma Nazarene University in Division 2 PacWest League.

• 

  Point Loma Nazarene University

  Aug 2021 - Sept 2023

  • Student Worker

    May 2022 - Sept 2023

  • Student

    Aug 2021 - Sept 2023
• 

  Áskesis Soccer Training

  Oct 2022 - now

  Private Soccer Coach

  -Building out training plans tailored to each athlete's needs-Providing technical, physical, and tactical drills and information-Creating and fostering client relationships with both the athlete and parents-Continue to learn and grow as a coach by watching videos and connecting with other trainers-Planning, scheduling and coordinating sessions

• 

  Digitopia Agency

  Jan 2023 - Sept 2023

  Marketing Intern

  -Creating and implementing Account Based Marketing Strategies based off target clientelle-Applying/introducing innovative industry practices such as AI and Metaverse into operations-Search Engine Optimization, Inbound Marketing, Content Marketing, and Service Hub certified on HubSpot.-Learning common workplace etiquette-Shadowing various executives to learn different positions and their functions within the agency

• 

  Bolt Group Marketing

  Jun 2023 - Sept 2023

  Contract Marketer

  -Developed B2B Account Based Marketing Campaigns across multiple verticals-Created audiences from the ABM campaigns into Meta and LinkedIn Ad Platforms-Lead generation using AI

• 

  OPTYO

  Dec 2023 - now

  Key Responsibilities include:● Manage or support in managing paid search campaigns across various channels, includingGoogle and Facebook.● Make daily optimizations and pacing adjustments to campaigns to improve performance andachieve client KPIs.● Analyze performance data and provide intelligent analysis, interpretation, and appropriate actionplans based on data-driven conclusions.● Help determine client benchmarking and implement optimizations to hit client KPIs in thequickest time possible.● Keep up-to-date with industry topics and best practices to improve upon paid media processesand innovation of new strategies and techniques.● Clearly communicate with the internal agency team about client goals, feedback, and scheduledworkflow.● Vendor management for new channels and support channels. Show less ● Assisting in managing and optimizing paid search campaigns on Meta and Google Ads.● Collaborating with clients to ensure effective communication and campaign alignment.● Analyzing campaign performance data to draw actionable conclusions and insights.● Assisting in brand development through storytelling across website and paid ads.● Managing client budgets and contributing to budget allocation decisions.● Contributing creative ideas and strategies to enhance campaign effectiveness.● Writing blog posts to help rank in SEO.● Creating graphics for ad and email visuals. Show less

  • Marketing Associate

    Mar 2024 - now

  • Digital Marketing Intern

    Dec 2023 - Mar 2024