Luke Davidson

Luke Davidson

Collegiate Soccer Player

Followers of Luke Davidson487 followers
location of Luke DavidsonSan Diego, California, United States

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  • Timeline

  • About me

    Performance Marketing @OPTYO | Founder of Áskēsis Private Soccer Training

  • Education

    • Clark College

      2020 - 2021
      Marketing
    • Point Loma Nazarene University

      2021 - 2023
      Bachelor of Science - BS Marketing 3.78

      Activities and Societies: Men’s Soccer Team, AMA Member, Marketing Club

    • Indiana Wesleyan University

      2019 - 2020
      Marketing

      Activities and Societies: Men’s Soccer Team

  • Experience

    • NAIA

      Apr 2019 - Aug 2020
      Collegiate Soccer Player

      Played Men's Soccer For Indiana Wesleyan University in the Crossroads League.

    • Costco Wholesale

      Apr 2020 - Jun 2020
      Sanitizer

      -Learned to complete undesirable tasks to achieve a common goal. Cleaned toilets, bathrooms and store touchpoints, teaching me that I am not above any task my boss asks me to do.

    • Evo

      Oct 2020 - Jun 2021
      Retail Salesworker

      -Dealt with stressed out shoppers amidst mask mandates.-Managed angry customers and provided alternative solutions to keep their business.-Upheld the unique company brand image that customers came in for.-Sold customer the product they needed, refusing to upsell them a product they do not need for my own gain.

    • NCAA

      Apr 2021 - Dec 2021
      Collegiate Soccer Player

      Men's Soccer Player for Point Loma Nazarene University in Division 2 PacWest League.

    • Point Loma Nazarene University

      Aug 2021 - Sept 2023
      • Student Worker

        May 2022 - Sept 2023
      • Student

        Aug 2021 - Sept 2023
    • Áskesis Soccer Training

      Oct 2022 - now
      Private Soccer Coach

      -Building out training plans tailored to each athlete's needs-Providing technical, physical, and tactical drills and information-Creating and fostering client relationships with both the athlete and parents-Continue to learn and grow as a coach by watching videos and connecting with other trainers-Planning, scheduling and coordinating sessions

    • Digitopia Agency

      Jan 2023 - Sept 2023
      Marketing Intern

      -Creating and implementing Account Based Marketing Strategies based off target clientelle-Applying/introducing innovative industry practices such as AI and Metaverse into operations-Search Engine Optimization, Inbound Marketing, Content Marketing, and Service Hub certified on HubSpot.-Learning common workplace etiquette-Shadowing various executives to learn different positions and their functions within the agency

    • Bolt Group Marketing

      Jun 2023 - Sept 2023
      Contract Marketer

      -Developed B2B Account Based Marketing Campaigns across multiple verticals-Created audiences from the ABM campaigns into Meta and LinkedIn Ad Platforms-Lead generation using AI

    • OPTYO

      Dec 2023 - now

      Key Responsibilities include:● Manage or support in managing paid search campaigns across various channels, includingGoogle and Facebook.● Make daily optimizations and pacing adjustments to campaigns to improve performance andachieve client KPIs.● Analyze performance data and provide intelligent analysis, interpretation, and appropriate actionplans based on data-driven conclusions.● Help determine client benchmarking and implement optimizations to hit client KPIs in thequickest time possible.● Keep up-to-date with industry topics and best practices to improve upon paid media processesand innovation of new strategies and techniques.● Clearly communicate with the internal agency team about client goals, feedback, and scheduledworkflow.● Vendor management for new channels and support channels. Show less ● Assisting in managing and optimizing paid search campaigns on Meta and Google Ads.● Collaborating with clients to ensure effective communication and campaign alignment.● Analyzing campaign performance data to draw actionable conclusions and insights.● Assisting in brand development through storytelling across website and paid ads.● Managing client budgets and contributing to budget allocation decisions.● Contributing creative ideas and strategies to enhance campaign effectiveness.● Writing blog posts to help rank in SEO.● Creating graphics for ad and email visuals. Show less

      • Marketing Associate

        Mar 2024 - now
      • Digital Marketing Intern

        Dec 2023 - Mar 2024
  • Licenses & Certifications