Joyce Cai

Experience

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  Jabil

  Mar 2003 - Sept 2004

  Project assistant

  1. Project Management Project management. Including CRM, production arrangement, deal with incident, plan adjustment, reporting. Coordinate between client and production team to ensure the timely accomplishment of order

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  ADKOM

  Sept 2004 - Apr 2007

  Sales and Marketing Manager

  My role is to promote group publications among HNWI segment in China and develop business targeting luxury brands through driving magazine distribution and organize high-profile event of luxury lifestyle.

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  Pernod Ricard

  Apr 2007 - May 2009

  Assistant Brand Manager

  My role is to develop champagne category within the group in China. Build luxury positioning of the brand and leverage the super-premium image to drive the sales growth.

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  Bacardi

  Sept 2009 - Mar 2013

  Brand Manager

  My role is to explore and define Martini business opportunity in China. Responsible for developing brand strategy and marketing mix. Seeking for unique and profitable route to market. Ensure the implementation of defined strategy into solid marketing plan result in succeed in both business and brand perspective. I am also responsible for establishing and promoting premium position of Grey Goose through efficient marketing approaches.

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  Piaget

  Mar 2013 - Sept 2013

  Marketing Manager

  I am managing product Merchandising and Supply chain to optimize sales revenue and support PR and Promotional initiatives. Collect and analysis sales performance and market Intelligence to support long-term merchandising development.

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  Equancy Shanghai

  Apr 2014 - May 2018

  Consultant director

  My clients are usually in premium consumer goods sector at different business status in China. My role is to develop marketing proposals addressing to clients’ specific business challenges from strategic to tactic, help both established brands to break through existing practices and small / foreign team to understand the market and build the brand in China.

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  PHC group

  May 2018 - now

  Marketing Manager

  - Define China branding strategy to drive brand communication efficiency- Part of global project team in defining company strategy and streamline the current and future brand architecture and offering- Lead all communication campaigns development and ensure of competence in return on investment- Lead all trade related promtoions to drive sales growth- Digital soluton development and CRM- After sales