Karla C. Pérez

Experience

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  El Paso Art Association

  Dec 2010 - Jun 2011

  El Paso Art Alive Internship

  Worked in Advertising department of the online newspaper, also worked creating and promoting art shows via social media.Coordinating and hosting the "1st Student Art Exhibit"

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  Grace Advertising

  Feb 2012 - May 2012

  El Paso Fashion Week Internship

  Marketing captain in charge of promoting "Fashion Week" in el Paso, Texas Area.In control of social media, i.e. update "El Paso's Fashion Week" official facebook profile as well as create, manage and promote facebook events for "Fashion Week"Backstage, helping out in the events.

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  Aeropostale

  Sept 2012 - Jan 2013

  Sales Lead

  Customer Service, Visuals, Sales.

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  KITTY agency

  Jan 2014 - Mar 2018

  Co Founder

  Co founder and co owner of the in-house advertising agency. Kitty Agency manages image and social media of different businesses. Their main project is the on going social group called 'Fiestapedia' where we would connect customer to retailer in the entertainment & party businesses. With both print and social media, the group now counts with almost 13,000 members.

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  College Candy

  Jan 2015 - Apr 2016

  Writer

  Content Writer and Community Manager for College Candy

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  Nylon Magazine

  Jan 2015 - Feb 2015

  Collaborator

  Writing articles, creating tutorials and staying on top of trends

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  Axess Multimedia

  May 2015 - Apr 2016

  Account Coordinator/Production Manager

  As Account Coordinator I would be in charge of the relationship between the client and the editor. The communication medium between the two parties. I would handle calendars, meetings, and deadlines. As Production Manager I would supervise the production, location, talent and equipment.

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  Withlocals

  Apr 2016 - Dec 2022

  Lead Copywriter & Content Manager

  As Copywriter, I would write different types of copy. Ranging from inspirational newsletters to marketing emails and campaigns to landing pages. More recently, I have also work on short and long scripts for social media content to increase traffic and engagement. As Reviews Manager, I created a series of email campaigns requesting reviews and feedback to be posted on our TripAdvisor accounts. From there, I would collect data and results to look where to improve and increase our review rates, traffic going to the website and bookings. I also created programs and email series targeted on Reviews and why are they important. Show less

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  K. Copywriting & Content Management

  Aug 2017 - now

  Freelance Copywriter & Content Manager

  Freelance Writer and Content Creator as well as Copywriter. With a focus on Digital Marketing, I create landing pages, blog posts, product descriptions, email campaigns, newsletters, social media campaigns, and more.

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  Expat Spouses Initiative

  Nov 2018 - Jan 2019

  Social Media Coordinator & Content Creator
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  Brainport Eindhoven

  Jan 2022 - now

  Content Manager

  In charge of delivering and establishing the "Home of Pioneers" message of Brainport Eindhoven through its international website, campaigns, and events. As a content manager for the international audience at Brainport, I put this very important audience on the map. Brainport Eindhoven is a region in the Netherlands constantly looking for international talent, and my job was to establish the right way to address and reach this audience. During my role, I created a communication strategy that involved messaging, tone of voice, communication channels, and internal guidelines. With that in mind, I created visibility for the int. audience and a bigger reach through campaigns, landing pages, revamp of the website, email marketing, and social media. Show less