
Amy O'Neal
Freelance Producer and Writer, "Across Indiana"

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About me
Product Owner at ICF
Education

Teachers College, Columbia University
2008 - 2010Master of Arts Instructional Technology and MediaActivities and Societies: Organizer of New York City site of 2009 Global Game Jam, Society for Education and Entrepreneurship, Columbia University Partnership for International Development (CUPID), UNICEF New Media Task Force

Indiana University Bloomington
1999 - 2002Bachelor of Arts English Literature and Telecommunications (Design and Production)Activities and Societies: Kappa Alpha Theta sorority

Columbia University
-
Hanover College
1998 - 1999
Experience

WFYI
Mar 2004 - Jan 2006Freelance Producer and Writer, "Across Indiana"• Produced and wrote entertainment, historical, and biographical segments for local newsmagazine series “Across Indiana”.

Montana Supreme Court
Jan 2006 - Jul 2008Video Technology Education Specialist, Office of the Court Administrator• Designed and implemented statewide court video technology education program for Montana Judicial Video Network; trained over 200 legal staff throughout the state.• Designed interactive multimedia tutorial for judicial videoconferencing; produced and wrote videos for videoconference training and privacy rules information. • Project implemented as part of the AmeriCorps *VISTA program for Montana Legal Services 2006-2007.

EdLab
Feb 2009 - Jun 2009Graduate Assistant, Documentary and Series Video Producer• Produced, wrote, and edited educational news segments, experimental video series, and alumni profile series "Vita" for the web video channel of the design, research, and media lab of Teachers College.

MTV Networks
Feb 2009 - May 2009Games and Entertainment Intern, Nickelodeon Online Games• Assisted in producing SpongeBob SquarePants “Robot Ruckus” mini-game.• Reviewed and evaluated upcoming self-designing game site; assisted in evaluation and recording of frequency of plays per game; updated top-rated games on Nick.com website.

United Nations
Sept 2009 - Mar 2010Digital Writing Intern, Public Relations and Branding, Office of Human Resources Management (OHRM)• Contributer of visual and editorial content for redesigned United Nations Career online initiative.• Writer of first-person narratives for global United Nations staff; published on careers.un.org as part of online recruiting and marketing tool.

Scholastic
Jun 2010 - Apr 2012Associate Producer• Producer of Math 180 Teach Intervention animated shorts; launched production cycle of 94 animations. Coordinated writing and production efforts between editorial, art and design, and our vendor Soup2Nuts.• Producer of two interactive applications on Scholastic’s Teacher Dashboard; created tech specs; consulted daily with editorial and software engineers on development.• Coordinated Tech and Content QA of 17 digital eBooks for Scholastic’s Interactive Teaching System; updated and developed weekly MS Project plans; regularly consulted with Editorial and Art & Design throughout development process; created tech specs for new features such as Advanced Search and Read Only Mode.• Analyzed data from Google Analytics for SETG’s web products; generated reports for Business and Marketing teams; trained other Scholastic producers on implementation of analytics for web products.• Producer of System 44 Audiobooks, 30 titles.• Conducted video research for development of new anchor videos for Read 180 program.• Experienced with CMS navigation, Agile development process, analytics. Show less

Amplify
Apr 2012 - Apr 2013Associate Product Manager and Agile Product Owner of Early Literacy Assessment• K-12 Product Development, Literacy Intervention and Mobile Assessment Applications• Product Owner for Early Literacy Assessment• Created tech/functional specs for modifications to Response to Intervention web app and literacy assessment mobile application• Immersed in daily Agile environment; created User Stories; prioritized backlog• Conduct internal consultation and training on products related to literacy assessment applications for Professional Services, Account Management, Product Design, and Engineering• Approve professional development videos for literacy assessment applications• Conduct in-depth business and competitive analysis of assessments for future product development• Analyzed market opportunity for literacy assessment product in the United Kingdom Show less

Bedrocket Media Ventures
Jun 2013 - Dec 2013Product Manager• Responsible for creating Agile user stories, wireframes, user flow charts, feature specs; led backlog prioritization during SDLC of web video channels for mobile, web, and tablet• Created User Behavior Report using Google Analytics in partnership with UX• Conducted and oversaw QA regression testing prior to product launch• Collaborate daily with developers, designers, and product leadership

InRhythm
Jan 2014 - Jan 2015Agile Product OwnerInRhythm is a fast-growing Enterprise Agile process coaching & consulting company with over a decade of proven experience making web & mobile product development teams successful.I specifically work in digital product development in e-learning, and work as a consultant in Agile SDLC Methodologies. My work consists of:• Serving as Product Owner on a team that successfully launched a SaaS-ready learning platform on web, responsive web, iOS, and Android in May 2014.• Collaborating closely with design, technology, and education leadership through all phases of development, from ideation to launch• Creating wireframes and user flows for the re-design of the learning platform's Content Management System.• Identify, gather, and prioritize most valuable requirements needed for launch and different iterations of product releases for web, native, and responsive applications. I then transform these requirements into Agile user stories for the development and QA teams.• I lead and participate in user acceptance testing (UAT), poker planning, sprint planning, product roadmap planning, product demos with business, daily scrums, etc. Show less

Kognito
Feb 2015 - Dec 2015Agile Product Owner and ProducerKognito is a leader in immersive learning experiences that drive positive changes in health behaviors. Kognito’s award-winning online and mobile simulations utilize virtual humans to prepare individuals and professionals to effectively manage challenging conversations about health, behavioral health, and social issues.

InRhythm
Dec 2015 - Jul 2016Product OwnerInRhythm is a high-growth, New York based, technology consulting firm focused on high velocity software development through lean UX, software engineering and agile delivery services. We’ve helped over 100 teams launch over 50 products for leading companies in financial services, education, consumer and media industries.Client: American ExpressProduct: OPEN Card App User Interface• Product Owner for American Express small business credit card digital acquisition sites for responsive user interface• Consulted on Agile user story creation• Gather requirements and map out prospect journey flows from external entry to conversion• Gather requirements from multiple business units to create comprehensive user stories for Offsite Personalization• Achievements: In partnership with Big Data Platform, launched “One Click Cross-Sell” Streamlined Application User Interface in June 2016. This product won a 2016 Edward P. Gilligan Award for Innovation. Show less

Bloomberg LP
Sept 2016 - May 2018Product Owner and Analyst- Certified Scrum Product Owner- Create user and system flows during requirements gathering of upcoming productfeatures and initiatives, including Single Sign-On and Legal Entity Identificationissuance- Engaged daily with multiple scrum teams to deliver Document Exchange SaaSPlatformfeatures- Engaged daily with User Experience Design Team to analyze usability of platform,recruit candidates for usability testing, and coordinate usability testing- Key Accomplishments: Advocated for start of usability analysis program for coreproduct; delivery of internal data extraction tool; launched Google Analytics softwareintegration for platform; used insights of Google analytics data to drive product decisions; analyze end user pain points for large scale, London-based client outreach program Show less

NYU Langone Health
Jun 2018 - Oct 2018Consulting Agile Product Owner [Contract]• Engaged daily with multiple remote scrum teams; defined and executed upon sprintgoals while reporting on progress to leadership through thorough demos of newfunctionality and features• Manage weekly releases and new site installs with development team; helped lead,coordinate, and successfully launch 12+ releases during 2nd and 3rd quarters of 2018• Creator of consumable user stories of new functionality needed in Drupal 8 CMS andFront End of site; conducted end user acceptance testing of stories at end of sprints• Acted as liaison between editorial/communications team and business in terms ofrequirements definition and gathering• Ensured proper execution of new functionality of software for new site-wide ADACompliance standard Show less

SemanticBits
Nov 2018 - Jan 2023Senior Business Analyst- As the Lead BA/Product Owner for the Data Exchange Platform (DEX), I have engaged in numerous deep dives into requirements needed to continuously evolve the DEX platform as a tool that supports the Center for Program Integrity’s mission of detecting and identifying abuse and fraud of the Medicare and Medicaid systems. Since working on the DEX application in October 2019, I have written nearly 1,400 user stories that have resulted in the launch of 10+ key features including bulk search, the ability for contractors to review terminations, the ability to report owners for providers, and the ability for SMAs to rescind or reinstate terminated providers. I have supported our iterative development process by creating low-res wireframes, creating system and logic flows, user acceptance testing scripts and matrixes, and low-res working prototypes. I am accustomed to collaborating with developers, designers, and stakeholders· Engaged in daily Agile practices· Maintain and prioritize backlog, create release notes· Initiated and built requirements for a Content Management System on a Drupal Platform for the Provider Data Catalog (PDC)· Well-accustomed to working with other contractors on CMS projectsConduct and lead both product and business analysis for the development of the Data Exchange System for the Center for Program Integrity at the Centers for Medicare and Medicaid Services, as well as the Provider Data Catalog- Continuously creating low-res wireframes of user interface concepts, user and system flow documentation, logic flows, Balsamiq low-res interactive prototypes and user stories to support application development Show less

ICF
Jan 2023 - nowManager, Product OwnerProduct Owner and Manager of Dashboards and Data Visualization
Licenses & Certifications

Certified SAFe 5 Product Owner/Product Manager
Scaled Agile, Inc.Sept 2021
Pragmatic Marketing Certified
Pragmatic MarketingAug 2012
Certified Scrum Product Owner
Scrum AllianceJan 2017
Certified SAFe 5 Agilist
Scaled Agile, Inc.Jun 2021- View certificate
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AWS Certified AI Practitioner
Amazon Web Services (AWS)Mar 2025
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