Steve Uhlmann

Experience

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  WOUB-TV

  Sept 2010 - May 2013

  Multimedia Sports Reporter/Digital Media Coordinator

  Digital Media Coordinator (August 2012-May 2013)-Produced, edited, and posted content for the websites of Gridiron Glory and Hardwood Heroes. -Managed staff of 25 online reporters.-Shot photography for galleries on show websites.-Ran social media accounts for both programs.Reporter (September 2010-May 2012)-Appeared in online and television reports of Southeast Ohio high school sports for the programs Gridiron Glory and Hardwood Heroes.-Shot and edited video for both shows. -Create graphics for sports portion of daily News Watch telecasts. Show less

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  The Athens News

  Aug 2012 - May 2014

  Ohio Bobcats Beat Reporter/Freelance Sports Reporter

  Ohio Bobcats Beat Reporter (May 2013-May 2014)-Wrote previews, game stories, features and columns pertaining to Ohio University Athletics for print in addition to daily supplemental coverage for the paper’s website and sports blog.Freelance Sports Writer (August 2012-May 2013)-Contributed features and columns during the 2012-13 school year on a freelance basis for the newspaper serving Athens County in southeast Ohio with a circulation of 18,000.

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  Pittsburgh Penguins

  May 2013 - Aug 2013

  Communications Intern

  -Helped media relations department with day-to-day operations including managing credential requests for playoff games, gathering audio from players/coaches and assisting with press conferences.-Game day duties included maintaining press box and media work areas, distributing statistics to members of the media and compiling in-game notes to be handed out during intermissions.-Wrote press releases for distribution to the media throughout the offseason. -Researched, wrote and proofread content for 2013-14 media guide. Show less

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  Nashville Sounds Baseball Club

  May 2014 - Sept 2014

  Media Relations Assistant

  -Assisted Media Relations Manager in coordinating player availability for media opportunities, community appearances and team promotions. -Wrote press releases, game recaps, program features and blog posts while also creating content for the team’s social media accounts.-On game days, produced game notes, rosters and statistic packets for coaching staffs, broadcasters and media members. Was also responsible for preparation and upkeep of press areas and broadcast booths. -Designed web pages, created slide shows, and uploaded audio and video to team website using HTML and MLB HomeBase CMS. Show less

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  Delmarva Shorebirds

  Jan 2015 - Jul 2016

  Communications & Marketing Manager

  -Serve as liaison between organization and local media, as responsibilities include overseeing coach/player media availability, pitching stories to local and national media outlets and producing team press releases, game notes, game recaps and souvenir programs.-Fulfill all graphic design needs for organization, including the design and production of flyers, promotional items, advertising and social media/online visuals.-Manage team social media accounts by engaging and growing a community of over 45,000 users between Facebook, Twitter, Instagram and Snapchat. Since January 2015, the Shorebirds have seen a 30 percent increase in social media following and engagement on Facebook and Twitter, while growing by 135 percent on Instagram. This growth helped the team set an all-time high in online ticket sales during the 2015 season.-Create and grow many new features to our digital presence including a team Snapchat account and the team's #FlyTogether brand identity that is still in use as of the 2023 season.-Run team website using MLB HomeBase CMS, HTML and CSS. Responsible for updating all sections of site while also creating editorial content, video, audio and photo galleries.-Create and carry out team email marketing campaigns to broad and targeted audiences. Show less

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  Appalachian State University

  Jul 2016 - Aug 2017

  Assistant Director of Strategic Communications

  -Managed all @appstatesports social media accounts (Twitter, Facebook, Instagram, Snapchat, etc.), which feature an audience of more than 160,000 followers.-Designed all graphics for official website/social media accounts while assisting with print design.-Maintained all non-sport specific areas of department website while assisting communications department with day-to-day operations while also serving as point contact for department's migration of website from NeuLion to Sidearm in Spring of 2017. Show less

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  East Carolina University

  Aug 2017 - Jul 2021

  Director of Athletic Creative Services

  -Served as primary graphic designer and oversee the visual brand of the ECU Athletics Department, fulfilling over 2,000 projects per year across print, digital, facility and video platforms.-Assisted in management of department social media accounts, which feature an audience of over 200,000 followers across Twitter, Instagram, Snapchat and Facebook.-Managed athletic department website, ECUPirates.com. Duties included updating all non-sport specific areas of site, creating web/landing pages and serving as liaison with Sidearm Sports. Member of committee that worked with Sidearm in complete redesign of department website in 2020.-Served as a liaison with advertising media partners across region while developing advertising strategies, schedules and promotions. Show less

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  Tulane University

  Jul 2021 - Jul 2022

  Assistant Athletic Director for Creative Services

  -Oversee and manage the creative services staff of two graphic designers and two video content creators. Serve as unit lead/representative on Tulane Athletics external team while also managing unit's budget and other administrative tasks.-Organize, plan and oversee all aspects associated with the production of athletic digital and multimedia content. Serve as project manager in regards to department social, graphic design, and creative video strategies to engage the fan base and community through planned campaigns and real-time coverage.-Assist in real-time coverage of Tulane Athletics events through management of social media channels, creation of graphics/videos/photography and management of department website.-Collaborate with other departments and teams to build the Tulane Athletics brand through digital media and tell the story of our student-athletes.-Serve as department's website manager, using Sidearm to create web/landing pages, manage/fulfill sponsorship obligations and provide general upkeep/troubleshoot solutions.-Plan and implement department's email marketing strategy using Adobe Campaign and Oracle Eloqua.-Served as an assistant for communications operations at the 2022 Men's Final Four in New Orleans hosted by Tulane University and the University of New Orleans.-Serve on various athletic department task forces including Student-Athlete Services, NIL and Football Game Day Experience committees. Show less

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  WMT

  Jul 2022 - now

  Senior Manager of Partner Solutions

  Account Leadership: Serve as the primary account lead for partners, acting as a product expert to develop and implement tailored digital marketing solutions. Managed accounts include:REVELxp (eCommerce)Collegiate Sports Connect (Networking Platform)Mountain West Conference (Mobile App)NFL Alumni Association (Website/Membership Platform)Ole Miss Gameday (Gameday Microsite)CollegeSports.Jobs / Women Leaders in Sports Careers (Job Board/Career Platform)GamePlan (Corporate Site)Partner Onboarding & Launch: Lead the discovery, scoping, and onboarding processes for new partners, ensuring a seamless build and launch of digital platforms. Successful onboardings include:BYU Athletics (Website & Mobile App)NFL Alumni Association (Website/Membership Platform)Ole Miss (Gameday Microsite)CollegeSports.Jobs / Women Leaders in Sports Careers (Job Board/Career Platform)Project Management: Develop and manage project plans, scope new features and products, and create detailed documentation for the engineering team. Utilize JIRA to manage tickets, track progress, and run regular stand-ups with commercial and development teams.Design Collaboration: Collaborate on the creation and editing of designs for digital platforms, including websites and mobile applications, ensuring alignment with partner needs and brand guidelines.Issue Resolution: Act as a liaison between partners and the development team to diagnose, communicate, and resolve bugs and support-related issues.Content Development: Develop proposals, presentations, product documentation, and case studies to support sales and marketing efforts. Show less

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  NCAA

  Mar 2024 - Apr 2024

  NIT Digital Media Manager

  -Manage Twitter and Instagram accounts for the National Invitation Tournament (NIT) during the 2024 competition. -Management of these accounts created 3.9 million impressions along with a 167.6% increase in followers on Twitter from March 15-April 5 along with a 176% increase in Instagram followers.-Devised 2024 digital marketing plan for tournament for approval by NCAA.-Created graphics, captured photos/videos and edited highlights for use on tournament social media channels. -Provided in-game coverage for all 31 games of tournament remotely and on site in Indianapolis for Semifinals and Championship Game.-Worked with NCAA/hosting committee on disseminating information via social media channels.-Managed on-site photographers/videographers to ensure capturing of assets. Show less