AHMED FARAZ

Experience

• 

  Business Plus (Media Times Ltd)

  Feb 2011 - Mar 2011

  Business Host (The Market Show)

  Media Times Limited – Business Plus Talk Show Host• Served as a Business Host in the Live Wire department, conducting “The Market Show”,• Discussed the current market situation with Chief Guests (analysts and industrialists)• Analyzed the day to day Stock exchange position and the performance of the major players• Compared the local markets performance in reference to the major international markets

• 

  Shan Foods (Pvt) Ltd.

  Jul 2011 - Apr 2013

  I assisted the Category Manager of Shan Foods Delve Desserts and Snacks Category during my role.Represented Shan Foods in the “Specialty Foods Festival 2012 in Dubai”. o In charge of managing the exhibition for Shan Foods o Identifying the prospective business partners and negotiating and establishing business prospects with themManaging Shan’s new Delve Desserts range for both local and international markets (USA, Europe, UAE, KSA, Australia etc.) under supervision of the category manager. o Regular monitoring of sales o Yearly sales target setting in collaboration with sales and production planning o Constant collaboration with sales team, Zonal Sales Manager locally and Business Development Managers in the International Market o Initiating and monitoring all ATL/BTL activities (both in local and international markets) - ATL activities conducted include comprehensive media plans with TV, Radio, Print and OOH. - BTL activities conducted include DDS, Store converter activity, participation in events and exhibitions o Working with the agency JWT (part of world’s 2nd largest media/advertising group WPP) for creative design and campaign development and with Orient Media for media buying, placement and monitoringLaunched Shan’s new Tier-2 (Spice mixes, Basic spices, Pickles and Salt) range in both local and international markets o Involved in all aspects of brand launch o Developing the creative packaging design along with the creative agency. o Market research and evaluation in collaboration with a private consultant.Involved in Shan Foods Packaging Revamp Project, specifically with regards to the Snacks range designed by the UK based design agency Cartmell Design for packaging development and Australian based designer Vanessa for illustrationsDid extensive local and international (U.A.E.) market visits to understand the on ground realities on the sales field. Show less Served as Management Trainee International Business Division (Sales & Marketing) at Shan Foods (Pvt) Ltd.As MT my core responsibilities were to coordinate, manage and develop customer base in the Far Eastern and South Asian regions.Participated int he Food Exhibitions in India, Turkey, Bangladesh, and Nepal organized by govermental organizations like Trade Development Authority of Pakistan (TDAP) and Federaton of Pakistan Chamber of Commerce and Industry (FPCCI) in order to increase awareness and develop prospective customer base inthe regions.Increased the customer base by hiring new distributors in Bangladesh, Turkey, and Thailand.Developed and maintained healthy relationship with the customers by providing them with innovative and brisk marketing and sales solutions.Exceeded the monthly sales target for the months of December and January 2011-12. Show less

  • Brand Executive

    Jan 2012 - Apr 2013

  • Management Trainee International Sales

    Jul 2011 - Jan 2012
• 

  Bayer

  Apr 2013 - Mar 2018

  - Core Team Member of the innovation team as the Innovation coach for Pakistan, responsible to carry out global and local innovation culture at Bayer.- Marketing Excellence Manager, responsible for innovation and creativity for marketing activities including trade policy, strategy, profitability, research, business development, planning and promotion (ATL/BTL) for Bayer.- Organized and conducted the Innovation day bringing multiple industry leaders from across Pakistan to share innovation case studies in the Pakistani market. Show less Responsibilities:- Develop portfolio strategies based on market attractiveness by leveraging Bayer's strengths to capitalize on opportunities.- Conduct extensive research through field visits and research partners in order to develop a firm understanding of market dynamics in order acquire customer insights.- Trade policy, strategy, profitability, research, business development, planning and promotion (ATL/BTL).- Core team member of the Strategic review project, developing the vision and strategic initiatives for the organization. - Marketing Excellence Manager, responsible for innovation and creativity for marketing activities (ATL & BTL) for Bayer. Achievements:- Launched Emesto in the Seed Treatment market, achieving 110% of sales targets. - Developed Brand campaigns for 11 brands in both fungicides and insecticides segments.- Developed re-positioning strategy for Regent in order to revive the brands market share from 5% to 20% in 3 years (CAGR 30% +).- Led a strategic project identifying new opportunity areas for Bayer to diversify their business in and drive future growth. Show less Responsibilities:- Develop and execute the annual marketing plan for both brands including packaging, effective ATL and BTL campaigns - Policy, strategy, profitability, research, business development, channel management, planning and promotion (ATL/BTL). - The team leader for multifunctional project development team for horticulture. - Key Relationship Manager to develop and maintain strategic alliance with food chain partners (e.g. Pepsico, Univeg etc). Achievements:- Achieved substantial growth for Nativo (i.e. 27%) in order to increase the market share from 18.0% to 19.5% in 2013-15- Successfully launched Challenge (Herbicide) as LCM for Sencor with a 360 degree BTL campaign, achieving 110% of the target in the launch year. - Developed capacity analysis tool with CRM and sales team to enhance the field marketing and activations focus in order to increase efficiency. Show less

  • Senior Brand Manager

    Jan 2017 - Mar 2018

  • Innovation Consultant

    Aug 2016 - Mar 2018

  • Brand Manager

    Jan 2015 - Dec 2016

  • Junior Brand Manager

    Apr 2013 - Dec 2014
• 

  Sana Safinaz

  Mar 2018 - Feb 2021

  Responsibilities:- In charge of operational restructuring, cost and budget management, Brand architecture restructuring, developing strategic brand direction, campaign development and execution, social media marketing, PR and influencer marketing. Achievements:- Developed & launched integrated, multi-channel ATL & BTL campaigns for local & International markets enhancing brand recall- Developed brand plans, architecture and positioning dividing the brands into 3 tier strategy- Redefined company vision and devised 5 year brand strategy and sales forecast- Devised strategic realignment of brand focus towards Un-stitched (Muzlin) to propel growth acceleration- Improved targeting on social media and digital marketing platforms focusing more on quality of targeting than reach (CPM)- Expanded presence on multiple platforms and ran geo targeted campaigns to penetrate into new, untapped markets- Implemented Google analytics to measure and tailor digital campaigns to achieve aggregate 50% + growth in website traffic- Increased focus on digital marketing enabling growth of online sales from 16% of business to 27% of business- Achieved aggregate 37% + growth over last year against 25% growth target through ROI-driven campaigns- Optimization of marketing budgets by 27% + year over year- Conducted researches to measure brand equity, generate customer insights on the basis of needs, and to develop NPD- Devised brands PR strategy and incorporated brand integration in multiple movies and drama’s to cater to the target audience via organic marketing. Show less

  • Senior Marketing Manager

    Jan 2020 - Feb 2021

  • Marketing Manager

    Mar 2018 - Jan 2020
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  Syngenta

  Feb 2021 - now

  • Senior Portfolio Manager

    Oct 2023 - now

  • Portfolio Manager

    Feb 2021 - Oct 2023