Ingrid Silva

Experience

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  Meta 29

  Feb 2007 - Apr 2009

  Executive Assistant

  - Fostered relationships with advertising agencies in Rio de Janeiro.- Engaged with companies specializing in airport advertising across Brazil.

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  Procter & Gamble

  Nov 2009 - Aug 2011

  Sales Supervisor

  - Collaborated with the Unit Manager of Northeast and RJ/ES regions to devise promotional action plans and strategize product placement in targeted stores.- Formulated comprehensive sales and merchandising objectives encompassing distribution, shelf presence, and pricing.- Gained insights into consumer behaviors and strategies, fostering strong liaisons with stores to achieve market goals.- Spearheaded sales team training, market analysis, and negotiations with key clients, ensuring optimal product distribution and store remodelings. Show less

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  Puig Prestige Beaute

  Sept 2011 - Mar 2012

  Trade Marketing Coordinator

  - Developed and promoted Canal Farma products (fragrances), establishing a new consumption category within the channel.- Formulated comprehensive sales and merchandising strategies encompassing distribution, shelf presence, sampling, and pricing.- Gained deep insights into consumer behaviors and objectives, fostering collaborations with stores to meet market goals.- Led sales team training in market analysis and negotiated with suppliers to ensure optimal Point of Sale (POS) branding and materials. Show less

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  Profarma

  Oct 2012 - Apr 2014

  Sales Supervisor

  - Led daily alignment and debriefing sessions with the sales team, emphasizing goal setting, product mix strategies, and addressing real-time challenges to optimize sales performance.- Oversaw all after-sales activities and negotiations with principal clients, ensuring exceptional service and customer satisfaction.- Successfully mentored and managed a team of 7 sales representatives, navigating product complexity and individual challenges to maximize sales outcomes.

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  Johnson & Johnson

  Jan 2015 - Jun 2019

  Merchandise Supervisor

  - Successfully boosted category sales by 34% with a strategic merchandise redesign, resulting in a significant 42% growth in specific product lines such as liquid soap and diaper cream.- Developed a comprehensive merchandising strategy tailored to diverse product lines, channels, and customer profiles, optimizing product turnover at points of sale.- Established key partnerships, efficiently negotiated with suppliers, and oversaw the production of materials, ensuring timely distribution in collaboration with Trade Marketing.- Spearheaded training for a field team of 6 merchandising coordinators and 120 promoters, emphasizing growth opportunities and fostering personal development within the company. Show less

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  Seara Alimentos LTDA

  Sept 2019 - Oct 2023

  - Designed strategic promotions across various channels, achieving a 40% e-commerce growth and a 50% rise for SEARA in a flat market year.- Aligned company guidelines with category actions and marketing strategies, ensuring a well-informed and efficient sales team.- Fostered partnerships with local influencers and suppliers, securing 70% of shelf space for SEARA products and cultivating new strategic alliances.- Instituted a weekly routine in the Trade division, including presentations, analyses, and in-store visits for consistent strategic alignment. Show less - Spearheaded sales strategies that enhanced product turnover, resulting in increased brand visibility and prominence at the point of sale (POS).- Successfully formed and negotiated partnerships, amplifying brand presence in the market.- Collaborated with the Trade Marketing team to ensure impeccable execution at the point of sale, leading innovative trade plans that bolstered regional sellouts.- Managed investments strategically, boosting volume with key clients by emphasizing brand visibility and optimal execution.- Exceeded sales targets and PDV metrics and elevated field team performance through consistent training and coaching during field days. Show less

  • Trade Marketing Manager

    Jan 2021 - Oct 2023

  • Sales Account Specialist

    Sept 2019 - Dec 2020
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  CROSSMARK

  Dec 2023 - now

  Retail Sales Specialist

  -Schedules tasks on weekly basis to meet execution objectives -Executes retail merchandising tasks as scheduled -Performs stores/tasks in efficient/cost effective manner -Accurately reports all completed retail tasks via the appropriate designated systems on the day the work is performed. -Communicates effectively with store personnel regarding tasks, sales activities, promotions, and client/sales plan objectives -Ability to implement retail schematics and merchandising materials as assigned. -Dedicated to providing excellent customer service and to develop a professional working relationship with store management, associates and other merchandising companies to effectively meet company and client objectives. Show less