Amy Marks, CFRE

Experience

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  The University of New Mexico

  Jan 2002 - Jan 2008

  Assoc. Dir. Annual Giving

  Led direct marketing appeals and campaigns for all channels, on behalf of institution as well as on behalf of individual colleges and programs. Managed supporting staff, budgets, reporting and data management.

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  University of Houston

  Jan 2008 - Jan 2015

  Variety of titles, including Executive Director Advancement Services, overseeing Reporting, Database Management, Prospect Management and Stewardship. Developed campaign reporting, procedures and policies, database functions, architecture and integrations, gift officer metrics, annual business plans and a variety of analytics for each. Achieved record setting growth in direct mail response, alumni participation in giving and campus faculty and staff giving year over year. Established student philanthropy and awareness programs that include a campus-wide Philanthropy Awareness Day, Cougar Cents piggy banks and the Cougar Spirit Cord graduation giving program (which generated over 20% participation in the fall 2011 semester).

  • Advancement Operations and Analytics

    Jan 2011 - Jan 2015

  • Director of Annual Giving

    Jan 2008 - Jan 2011
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  Houston Public Media

  Jan 2015 - Jan 2017

  Director, Membership Development and Donor Services

  Oversee on-air fundraising strategy (4 television and 2 radio campaigns annually), direct mail and telemarketing including management of related vendors, development of digital philanthropy role, daily, weekly, monthly gift administration and customer service functions, in support of some $18M annually. Led the organization through conversion to Salesforce platform and all related CRM support systems (credit card processing, lockbox, online gift forms, email marketing platform) in July 2016. Developed new reports to support regular integration with Finance, University Advancement donor database and weekly/monthly operational needs to aid in the collection of pledged revenue. Show less

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  Space Center Houston

  Jan 2017 - Jan 2018

  Membership Manager
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  Space Center Houston

  Jan 2019 - now

  Director of Membership and Development Services