Heather O'Brien

Experience

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  SLB

  Sept 1993 - Apr 1996

  Geophysicist
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  PepsiCo

  May 1996 - Oct 2004

  Consumer/Customer/Shopper/Market Insights Experience
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  Consulting by Kantar

  Oct 2004 - Oct 2005

  Director
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  The Coca-Cola Company

  Oct 2005 - Dec 2007

  Consumer Experience Director

  Orchestrated insights and strategic planning protocols to evolve APAC trademark strategy. Headed seven-person strategic consumer and shopper insights team. Determined consumer insights function within marketing. Partnered cross functionally between APAC and USA. Initiated and developed creative brief and change management process.● Launched company's initial energy category beverage from inspiration to ideation to marketing and launch and final in market measurement.● Created new sales and marketing balanced scorecards, project hurdle rate, and benchmark database.● Improved supplier management and partnerships efficiency by 25%. Show less

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  Hall & Partners

  Jan 2008 - Aug 2011

  Client Experience Partner

  Spearheaded Microsoft, Sony, and Britvic businesses to double revenue. Oversaw teams of 8-12 people across three organizational levels. Devised new structure and roles introducing enterprise to project management. Designed and instituted new project and process management procedures.● Drove client brand insight to action, leading presentations and workshops across the brand planning cycle● Led London office operational strategic pillar introducing new project management structure and projects in supplier management, innovation implementation, and documentation.● Initiated new data investigation database software and visualization reporting.● Received Microsoft VPI Award of Supplier Excellence. Show less

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  Infotools, Insights powered by Harmoni

  Aug 2011 - Feb 2015

  Managing Director USA

  Launched company presence and office with nine staff in USA. Created visualization hosting platform promoting visualization application innovation bridging client requirements and technical development teams within agile environment. Merged data for attitudinal behavior and big data telemetry.● Mentored staff member to senior leadership position.● Achieved growth and clear profit in first year and built largest account in two years.● Established and expanded technology client revenues by 300% earning strategic partner status and MVP award.● Named Msft MVP in 2013. Show less

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  Hall & Partners

  Mar 2015 - Nov 2020

  Global Experience Ecosystem Partner, Research Transformation

  Oversaw commercials and execution of transformational insight news service. Obtained data, designed and delivered insight helping improve business decisions. Supervised six staff in creating, selling, implementing, and teaching all aspects of data collection, review, and inspiring clients. Devised and delivered new ecosystem focused on all aspects of marketing planning cycle by introducing pioneering vendor-partners into offer from unstructured video, text, voice curation to surveys to agile co-creation tools Managed scoping, design, introduction, and ongoing enhancement of client 'Hub' platform. Collaborated with product team and IT on initiation of product requirements, Single-Sign-On and APIs.• Delivered strategy, architecture, and sales of pioneering cloud platform (The Hub) promoting step-change in meeting insight profoundly influencing business action.• Secured media coverage of data visualization, connected data (structured, unstructured, flat, respondent), advanced analytics, file repository, news service, publishing, integrations, and API resulting in double digit compounded annual growth and three innovation awards.• Led 15% compound growth over 5 years and 10% in 2020 despite pandemic dropping overall company revenue by 40%.• Sold and aided key clients including Amex, Levi's, Agilent, JustEat, and HSBC.• Managed partnership with Qualtrics for Power-of-One strategy from designing all sales, marketing, and pricing structure first for both companies.• Directed client opportunities and pipeline resulting in 20+ opportunities.• Invented and deployed company's biggest innovation ever with entirely new way to conduct research, connecting existing and new data, presenting and collaborating with clients via cloud technology, and new platform securing 16 new clients.• Earned TMRE Platform Innovation Award in 2019 and Explor Research Innovation Award in 2018. Show less

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  Freelance

  Jan 2021 - Mar 2022

  Research & Visualization Freelancer

  Various: Research Agency, University of Washington for Alaska Airlines Environmental Innovation Challenge; LetInsightFlow research tech transformation; Catchafire Research & Visualization; Greenplate Special Farm to Table Education; Soil and Water Stewardship Bellevue; Austin Healey Club Web design; Labrador Rescue & Training

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  Prodege, LLC

  Mar 2022 - now

  Global Research Solutions Architect

  Leading the research growth agenda and go-to-market plans for Enterprise Clients.A cutting-edge consumer insights agency & platform