Laurie Lucchina

Experience

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  Keurig Green Mountain, Technology Division

  May 2011 - Feb 2017

  Advanced Design Research•Collaborated with design, engineering and product teams, and consultants to ideate, prototype, and pilot-test single-serve appliance systems for new consumer categories. •Conducted qualitative and quantitative sensory and UX research on Innovation prototypes. Incorporated sensory signals into innovation prototypes to guide the consumer UX. •Established, managed, and reported on fundamental research projects with academic scientists and consultants.•Consulted on onsite User Experience Research Center to rapid-screen prototype UI/UX. Sensory •Established a Sensory Test Center, hired and managed team of 13 sensory scientists and human factors engineers: Capabilities include onsite and remote consumer testing, semi-trained staff panel, trained shelf-life panel, focus groups, usability testing, basic sensory research. •Led development of protocols for rapid prototype and competitor screening of all system components (appliance, package, product).•Collaborated with product development, engineering, and brands to provide sensory- and user-based guidance for coffee, carbonated soft drinks (CSDs), packaging, and appliance platforms.•Conducted multisensory research to explore modalities relevant to guide the UX. Show less

  • R&D Senior Manager

    Jul 2013 - Feb 2017

  • Manager, Measurement Science

    May 2011 - Jul 2013
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  Drinkworks (Keurig - Anheuser-Busch JV)

  Feb 2017 - May 2020

  R&D Director, Sensory & User Design; Vermont Lead, People Team

  •Responsible for design, execution, and report of User Experience (UX) and sensory studies to guide development and ensure remarkable UX of company’s cocktail beverage portfolio, appliance, accessories, and packaging from pilot-testing through national launch.•Developed innovative beverage sensory programs to measure authentic customer experiences and preferences of target consumers to ensure launch products met/exceeded action standard metrics.•Worked with formulation, engineering, design, and packaging teams to define prototypes that test User Interface and User Experience (UI/UX) assumptions in DOE test structures.•Piloted overall UX score metric for application across product platforms. •Presented data and reports to company CEO, executive team, and BOD. •Served on company’s Innovation Center leadership team. Collaborated with People team and participated in culture and engagement integration.•Established operational quality systems for QA/QC on sensory and general product quality of beverages and materials. •Helped lead company transition to Agile/Scrum methodologies. Show less

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  Self-employed

  Jun 2020 - Apr 2023

  Sensory & UX Research Consultant

  •Design, execute, analyze, and report digital product research to ensure exemplary UX of medical device software, insurance services, and customer order placement (B2B, B2C).•Develop and present remote sensory and UX training courses for CPG companies in US and internationally.•Design, execute, analyze, and report sensory research for several CPG companies to guide development and ensure ideal product profiles.

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  Highmark Health

  Feb 2023 - now

  UX Research Lead, Digital Experience Design

  Key Responsibilities•Design, conduct, and report discovery and evaluative research to optimize the UX and ensure exceptional digital experiences.•Manage the UserZoom platform for the DXD team, including test setup, troubleshooting, and monthly training sessions.•Develop and continually update Sharpr digital research repository to document research history•Establish relationships and collaborate with internal and external research functions to share key findings and ensure strategic alignment.Achievements•Established and currently lead the UX Research program for DXD, including frameworks, strategy development, process implementation, and trainings to promote best-in-class UX.•Created a quick yet comprehensive UX research metric to track usability throughout the Product Development Process (PDP).•Participated in a company-led competitive analysis project to benchmark digital post-password experiences and applied insights to various DXD initiatives.•Completed LUMA Institute HCD Participant and Facilitator trainings and apply to projects and initiatives Show less