Tugce Yenice

Experience

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  Capital Dergisi

  Jan 2000 - Jan 2002

  Journalist
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  Toprak Holding A.Ş.

  Jan 2002 - Jan 2005

  Sales and Marketing

  Oversaw sales and marketing tasks for ceramic /porcelain division (USA and Canada) of Toprak Group. Coordinated promotional events and sales activities for large-volume accounts in new territories. Handled price estimates, drafted proposals and coordinated product shipping/delivery.

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  Turkish Council of Shopping Center and Retailers

  Jan 2005 - Jan 2008

  Marketing Executive

  Managed marketing and PR operations for academic programs and shopping centers; directly responsible for developing and deploying marketing collateral, coordinating marketing strategies, participating in conferences and exhibitions, monitoring market/competitor trends and delivering presentations to executive leadership.

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  Dogus-GE REIT

  Jan 2008 - Jan 2009

  Marketing and Leasing Executive

  Directly responsible for managing PR, marketing, specialty leasing and event planning tasks. Coordinated advertisements and PR/marketing collateral for all campaigns. Prepared monthly press reports outlining events and key highlights for shopping centers and retailers. Established solid relationships with press and PR/media outlets to secure sponsorships and additional resources/services. Identified and prospected potential tenants for shopping center.

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  Capitol Shopping Center

  Jan 2009 - Jan 2012

  Marketing and PR Manager

  Provided complete oversight of marketing operations, including creating, directing and executing integrated brand programs targeting key demographics. Served as key strategist for operation design, brand awareness, strategic marketing, public/media relations and driving business/revenue growth. Ÿ Assumed full responsibility for PR strategies, event coordination and corporate identity. Ÿ Coordinated all advertisements and PR collateral, with a focus on increasing brand awareness and developing new business opportunities. Ÿ Worked closely with marketing team to create marketing collateral/materials including brochures, factsheets, flyers, newsletters and CDs.Ÿ Drafted and delivered presentations for Executive Leadership highlighting marketing plan success. Ÿ Implemented market/consumer surveys to identify key areas of strength and weakness; analyzed results and implemented appropriate action plan as needed to enhance positioning and profitability. Ÿ Recipient of high-honour sector awards, including ICSC Solal Awards, Turkish Council of Shopping Center (AMPD) Awards, International Stevie Awards. Show less

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  Bilgili Holding

  Jan 2012 - Jan 2016

  Leasing Manager

  ➢ Developed strategy and plan for the leasing function to ensure sustainable growth and profitability of the business in line with the vision, mission and strategy of the company. ➢ Planned and implemented the market research of new brands and international luxury brands. ➢ Leased a luxury project the Akaretler Row Houses, consisting of retail, offices, residences and W Hotel – one of the largest urban regeneration projects in Europe. ➢ Through the re-launch efforts focused on art & design and food & beverage and luxury retail shops. ➢ Responsible for all leasing fuctions which include reviewing and negotiating Lease Agreements. Show less

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  Cefic Turkey

  Jan 2016 - Apr 2019

  Senior Leasing Manager

  Operating in Europe since 1986 and in Turkey since 1994, Cefic is active as a consulting firm supporting its clients in investment, development, leasing, property and facility management as well as marketing & promotion of shopping centers and commercial properties. (www.ceficturkey.com), (www.aerium.com) Ÿ ➢ Achieve leasing objectives and targets.Ÿ ➢ Leasing vacant space in accordance to relevant time frames.Ÿ ➢ Manage all leasing activities.Ÿ ➢ Conduct presentations and site visits for prospective tenants.Ÿ ➢ Develop and implement leasing strategies upon approval.Ÿ ➢ Prepare and present leasing budgets. Ÿ ➢ Prepare and distribute monthly and weekly reports on the status and performance of leasing activities. Responsible for the leasing of six shopping center projects in Turkey, namely: • Carrefour İçerenköy Shopping Center–Istanbul (Total Leasable Area: 45.000 sqm)• Carrefour Bursa Shopping Center -Bursa (Total Leasable Area: 60.000 sqm)• Palm City Shopping Center- Mersin (Total Leasable Area: 34.000 sqm)• Ege Perla Shopping Center- İzmir (Total Leasable Area: 26.000 sqm) • Van Shopping Center- Van (Total Leasable Area: 30.000 sqm)• Carrefour Haramidere Shopping Center- Istanbul (Total Leasable Area: 23.000 sqm) Show less

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  Multi Turkey

  Apr 2019 - Jun 2023

  Leasing Manager

  Multi Corporation is a leading, pan-European integrated service platform for retail real estate assets, managing about 80 retail assets across Europe. ➢ Developing and sustaining strong relationship with brands. ➢ Responsible for all leasing fuctions which include reviewing and negotiating Lease Agreements. ➢ Prepare and distribute monthly and weekly reports on the status and performance of leasing activities. Responsible for the leasing of shopping centers in Turkey, namely: Forum Mersin Shopping Center- Mersin (Total Leasable Area: 71.500 sqm)Forum Kayseri Shopping Center- Kayseri (Total Leasable Area: 67.000 sqm) Show less

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  Mudon Real Estate

  Jun 2023 - now

  Senior Leasing Manager