Ena Buinac

Experience

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  MQ Marqet AB

  Jul 2011 - Apr 2017

  Sales Associate
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  Savolax

  Apr 2017 - Mar 2018

  Sales and Marketing Coordinator
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  Drively AB

  Sept 2018 - Jun 2020

  Marketing Specialist

  I oversaw the merger of five driving schools with different brands and websites into one unified brand. My responsibilities included concept, planning, web strategy, coordinating with web agencies and development teams and managing digital and print marketing, including social media.Drively AB was acquired by My Driving Academy AB in 2020.

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  Mild

  Apr 2019 - Jul 2019

  Digital Marketing Intern

  Completed a 16 week long internship with a focus on SEO and SEM, which equipped me with valuable knowledge and a solid foundation. This experience not only enhanced my knowledge in these areas but also deepened my understanding of their impact on the broader digital landscape

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  Conversionista!

  Jan 2020 - Jun 2020

  Digital Analyst - Associate

  Assignments within Analytics & CRO

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  Billhop

  May 2020 - Sept 2020

  Digital Marketing Specialist - Interim

  - Paid Ads clean up for five markets- Implementing a new strategy and structure within the accounts- Implementing conversion tracking for Google ads

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  Hedin Mobility Group

  Sept 2020 - Mar 2021

  Digital Analyst

  Hedin Bil is a major retailer of vehicles and related automotive services in seven markets and has 40 car brands are marketed through our companies. I was: - Responsible for analytics and tracking for various websites like Hedin Bil, Ford and Carstore- Platform migration project. Support and specifier for Ford Sweden and their offshore development team and marketing agency. Responsible for analytics project plan, measurement plan and implementation execution- Website optimization (triangulation of data - UX, Heuristics and Analytics) for various brand on multiple markets- Project lead of increasing data quality and setting new routines for the organisation. Cleaned up and implementation of new structure in different tools- Enhanced the customer experience by implementing strategies based on data analysis and reporting Show less

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  Conversionista!

  Mar 2021 - now

  My role has evolved to focus on larger-scale projects, emphasizing project management and comprehensive solutions. I've had the privilege of working with a diverse range of well-known clients and brands. My primary areas of expertise lie in project management within the e-commerce sector, tracking implementation, analytics and CRO.I hold a position in the internal steering committee for my team, ensuring alignment and effective coordination of our efforts. Assignments as line roles, such as Tracking Implementation Specialist and Analytics & CRO SpecialistWorking with companies like TV4, Länsförsäkringar and Trygghetsrådet. Also a part of the team steering group at Conversionista Assignments within Analytics & CRO for companies like Tre, Volkswagen, Filmstaden, Telenor and more.Analytics (Google Analytics, Adobe Analytics), Qualitative research (Hotjar, User tests) and Conversion Reviews

  • Digital Analyst - Senior Specialist

    Jun 2023 - now

  • Digital Analyst - Specialist

    Jun 2021 - Jun 2023

  • Digital Analyst - Associate

    Mar 2021 - Jun 2021
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  IHM Business School

  Feb 2023 - now

  Member Of The Board (Digital Analytics Specialist)

  In my role as a board member for the Digital Analytics Specialist program, I actively contribute to maintaining the program's quality and relevance, making it an ideal stepping stone into the field. My responsibilities include ensuring the program aligns effectively with industry standards, allowing aspiring professionals to acquire practical, market-driven expertise