John Jose Numpeli

Experience

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  Essar

  May 2012 - Jun 2012

  Summer Intern

  Researched the electricity market mechanisms to charge and regulate power to achieve short and long term network stability

• 

  Alstom

  Dec 2012 - Jan 2013

  Winter Intern

  Analysed the firm’s technology in High Voltage Power Transmission and Transformer design.

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  Toshiba Corporation

  Jun 2013 - Jul 2013

  Summer Intern

  -Developed an Electrical Simulation Model for analysing the system parameters of a Power Project in Indonesia.-Researched the Generator Market in India and suggested schemes to broaden Toshiba-Japan’s service scope in India-Co-ordinated and worked with a diverse team of 15 members, from 5 different nationalities at Toshiba’s head office in Tokyo-Awarded Pre Placement Offer (PPO) by Toshiba for a full time position in Tokyo, Japan for internship performance

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  ITC Limited

  Apr 2015 - Jun 2015

  Summer Intern

  Project: Go to market strategy for e-commerce channel-Evaluated opportunities and gaps for ITC’s current FMCG product portfolio and benchmarked ITC with competitors in terms of activities, linking, listing and markdowns offered to the various e-commerce sites in India-Analysed ITC’s current strategy, engagements, team structure and supply chain model to interact with e-commerce players in India-Provided a detailed explanation of the business models of major e-commerce sites and devised an effective margin structure for ITC to interact with these sites so as to create a win-win situation for both parties-Formulated a strategy for ITC to leverage e-commerce as a potent channel for brand building and boosting sales.-Awarded Pre-Placement Offer (PPO) by the firm basis internship performanceImpact: Basis project recommendation, e-commerce team constituted at ITC, Terms of Trade established and Joint Business Plan closure formalised with major accounts, 3P Sellers for the gamut of ITC categories, which in turn paved way for the eventual scale up of the channel in the coming years Show less

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  ITC Limited

  Jul 2016 - Aug 2022

  End to end ownership of ITC’s Branded Foods portfolio(Biscuits, Confectionary, Chocolates, Noodles, Pasta, Chips and Snacks, Traditional Snacks, Ready to Cook and Eat and Frozen Product categories) for the e-commerce channel. (e-Grocery and quick-com accounts)Key Responsibilities Include:1. Driving profitable growth and delivering Annual Operating Plan(AOP) for ITC’s branded foods portfolio by analysing shopper insights and on platform competitive positioning. 2. Collaborating with media agency and brand marketing teams for creation of comprehensive digital campaigns using merchandising, performance marketing and platform advertising tools. 3. Delivering ROI on marketing and media spends through conversion rate optimisation by experimenting with ad placement, sharper audience targeting and refining search keywords4. Leading major customer negotiations for annual Joint Business Plans and Terms of Trade with major accounts5. Launching and scaling up new products, digital first & niche brands in partnership with accounts on e-commerce6. Ensuring superior OSA (On shelf availability) of ITC brands on all partner platforms through rigorous real-time monitoring and detailed RCA of issues7. Co-ordinating with the Finance Team for timely reconciliation closures and value chain team to improve supply chain metrics of FR (Fill Rates), OTIF (On time in full supply) and OOS (Out of Stock)- Delivered triple digit business growth across two years for the e-Grocery cluster at a plan achievement of 100%+ while improving year on year cost to sales- Delivered indexed share improvement in 8+ categories compared to prior periods on key accounts handled- Successfully planned and executed over 50+ new product launches including multiple digital first brands like Fabelle Chocolates, ITC MasterChef Ready to Cook and Eat Portfolio, Sunfeast Caker Show less Frontline sales role responsibility of demand and supply management, top-line growth, channel partner management, improving distribution indices and new product launches for ITCs Educational and Stationary products Business (Brand:Classmate) for the states of Odisha and Andhra Pradesh. Led a Team of 10 Area Sales Executives, 1 Area Sales Manager and 60+ channel partners across General Trade, Modern Trade and Institutional sales channels with an annual turnover of INR 45 Cr. Focus on driving adoption of technology tools for distributor management and sales force automation and improving business health by partnering with banks to evaluate and implement novel channel partner financing options such as e-DFS (electronic-dealer financing system)-Championed the branch team to emerge as National Winner (20+ Branches) in the Annual Sales Premier League for 2 consecutive years in a row; in turn registering highest growth in sales (30%+CAGR) and distribution indices-Featured in the top 2 branches in the country on the technology dashboard for 2 consecutive years-Core Member of the Divisional Planning Taskforce, working closely with the BU leadership to devise a roadmap for the business for the medium term (2-3 years)-National Finalist in Younique- ITCs in house innovation platform for two consecutive years for the projects1. Developing and piloting an android app based tool for distributor salesman tracking and order capture in <50k, low pop group markets in 2017-18 2. Improvement of TLC (Total Lines Cut) by formulating an outlet classification metric and devising a Must Sell SKU (MSL) list customised to the outlet type and in turn linking it to the variable pay of the Salesman in 2018-19-Undertook business transformation to migrate over 37% of the annual turnover of the branch to cash/channel financing (e-DFS) model-Appointment of 15 New Selling Arrangements (NSA) over 2 years in the territory, thereby improving market representation and outlet service base Show less Trained across sales hierarchies and an in depth exposure across various channels in foods, personal care, stationery products and cigarettes in the North East region (Assam, Arunachal, Meghalaya, Nagaland, Manipur and Mizoram)Projects Undertaken: -Study the scope of the Institutional Channel (CAPF Canteens, HoReCa and Railways)-Size, product relevance, trade partners, operating categories and channel margins and propose a roadmap for ITC to improve reach and business in the channel-Formulating a sales & distribution strategy for direct representation and reach for ITC in Majuli (The worlds largest River Island) in Assam Show less

  • Manager, e-Commerce

    Apr 2022 - Aug 2022

  • Key Account Manager, e-Commerce

    Jul 2019 - Apr 2022

  • Assistant Branch Manager

    Jul 2017 - Jun 2019

  • Management Trainee

    Jul 2016 - Jun 2017
• 

  L'Oréal

  Sept 2022 - now

  Senior Manager, e-Commerce

  Group Account Head for Online Beauty Specialists - P&L responsibility for L'Oreal Hair and Skin care brands.