Manzar Ghansar

Experience

• 

  Isobar

  May 2009 - Jul 2009

  SEO Intern
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  UTV

  Sept 2010 - Nov 2010

  Management Trainee

  Worked as a client servicing trainee for three months, and handled brands like UTV Bindaas and UTV Action. My role was to co-ordinate with different departments that included sales, creative department, operations department and make sure everyone is aligned.

• 

  IFFCO Group

  Nov 2010 - Jan 2013

  Marketing Executive

  Problem Solving & Responsibilities 1.Marketing Plans• Developing annual marketing plan, chalking out activities depending on the focus products & opportunities in the market• Provide support to all marketing activities 2.Product Development Research• Preparing research briefs and have input into the development of research proposals• Analysing Research findings and making recommendations• Developing action plans based on the decisions made from the research findings3.Product Development (Technical)• Preparing Product development briefs and having it approved by different divisions before submitting it to the technical team• Co-ordinating the development of the new product with the technical team through Prototype stage, kitchen sample, scale up and final product specification• Carry out consumer testing on new products to determine consumer appeal and further product optimisation4.Market Intelligencea. AC Nielsen Advisor• Keeping track of the market share of competitor on month on month basis• Keeping a tab on the sales distribution through Numeric & weighted Sales Distribution• Drilling down to the sku level to understand the movement in the brand (upward or downward) and to reason out the movementb. TNS Brand Tracker• To identify core customer base• Profiling of customer’s• To update the dash board month on month with the awareness level, usage patterns, brand image & brand loyalty for the brand• To check the performance of advertisementc. Business Object ( Internal Sales application)• Analysing internal sales data to understand performance of the brand• Also to keep a watch on, whether the sales team are achieving their sales targets, and provide required support to achieve numbers Show less

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  Unilever

  Feb 2013 - Mar 2015

  Sales Field Manager -Customer Development / Modern Trade

  Customer FocusStrengthening customer relationships by anticipating their needs & providing solutionsEnsure stock is optimally allocated for achieving sales & profit targetsDedicated inventory management at the warehouse to ensure order fulfillmentOperationsPlanning promotions by aligning interests of both, category operations & brand teamServing as a link between the customers and different departments (TCM, CM, BB, Catops & Finance)Understand & communicate the organization’s priorities to the team for effective execution of the objectivesProvide market feedback to the department manager regarding movement of goods/brands.Continually analyze best & worst seller performance, ensuring sales of the product is as per the target & take required actions to overcome the challengesPoint of contact for the customers regarding any product/merchandise, related issuesResponsible for conducting periodic performance appraisal to all assigned staff, growth, development, engagement & motivation exercises, coaching & guiding the department’s employeesSupervise assigned personnel (screening, interviewing, training, evaluating, etc.) for the purpose of enhancing productivity of the staff, & ensuring that department’s outcomes are achievedMarket ExcellencePrime rack location identification & maintenance of achieved rack integrityEnsure proper & timely implementation of promotional activities in market placeVisiting customers regularly to review store & product performance, & collate market intelligenceConducting retail audits in market & maintaining SOS in marketSuccessfully implemented OMO fabric wash re-launch in key accounts,Successfully implemented ‘category’ management projects like CiiC projects for champion key accounts outlets in DubaiLanded successfully Gold & Diamond launches for Unilever in Major MT accountsCo-ordinate with Shelf Merchandising Supervisor to ensure quality & accuracy of merchandising.Successfully implemented HHT for major accounts Show less

• 

  Philip Morris International

  Apr 2015 - now

  Key Highlights • Successfully launched the IQOS ILUMA portfolio in the UAE, including the development of Brand Go-To-Market (GTM) and Trade/Shopper Marketing strategies. upheld a pivotal role in commercial discussions and decisions within the customer network.• Piloted remote content management in the UAE, deploying four locations with digital screens & dynamic content, managing P1 & CC communication.• Effectively digitalized all offline assets for IQOS partners (Flavor advisor, Trade-in communication, Expert on break) to de-clutter and provide more immersive and focused communication to the LANU/LAS,• Formulated multi-category approach to support SFP & CC based on segmentation & non-conventional data source points (Nationality, real-estate rental index, other non-tobacco based retail formats)• Developed premium units with fogging/de-fogging technology to address restricted market requirements with shutter visibility & digital screens.• Identified and deployed two new channels for IQOS Iluma to accelerate in-direct retail growth & foster LAU’s upgrade from IQOS 3 DUO.• Spearheaded team capability development initiatives, leveraging shopper insights to design and implement targeted training programs that enhanced the skills of a team of over 50 on-ground staff of the distributor.• Managing & accountable for PPOSM/TPOSM warehouse with 5 staffFormulated deployment strategies that not only ensured successful product launches but also facilitated the achievement of sales targets with both retailers and key strategic partners. • Developing and executing the Trade Marketing Plan in line with objectives set and managing the Trade Marketing budget, including DME’s for CC & SFP for the UAE • Developed in-depth knowledge of Share of Shelf (SOF) and created a database of shelf space vs stock in-take capacity to help aid in sales planning and NPL deployment. Show less

  • National Trade Marketing Manager - ARDT

    May 2022 - now

  • Senior Trade Marketing Supervisor - (ARDT)

    Sept 2021 - May 2022

  • Commercial Development Supervisor- KR LLC Oman

    May 2017 - Sept 2021

  • Senior Trade Development Executive

    Jul 2016 - Apr 2017

  • Key Account Specialist

    Apr 2015 - Jun 2016