Raul Leon

Experience

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  Bristol Myers Squibb

  Nov 1998 - Jul 2000

  Commercial Account Executive

  • Negotiate product orders and inventory levels in the territory assigned, which was divided in several formats: Supermarkets, Wholesalers, and pharmacies.• Achieve sales targets by key account.• Coordinated all the promotional activities at point of sale (Price, Exhibition, POP People, Promotions, etc.)• Listing of new products.• Brands: Herbal Essences, Clairol, Sustagen, Enfamil, Enfalac, Sustacal, Comtrex, Graneodin, Keri Lotion, etc.

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  Mead Johnson Nutrition

  Aug 2000 - Apr 2002

  Promotional & Trade Marketing Manager Costa Rica

  • Reach Sustagen brand sell out target sales.• Support the other brands that MJN commercialized in Costa Rica (Enfamil Baby formula). • Design distribution strategies at country level.• Develop distribution channels (Pharmacies, Wholesalers, and Supermarkets) by tailored made promotional plans to key accounts.• Weekly meetings with distributor sales teams and management. • Coordinate with the advertising and promotional agencies.• Supervise the merchandising team.• Train distributor’s sales teams. Show less

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  Pfizer

  Jun 2002 - Mar 2008

  • Develop marketing strategies and tactical plans at regional and country level.• Reach budget and sales objectives.• Manage marketing P&L.• Create marketing materials: Radio ads, newspaper and magazine ads, detail pieces, consumer brochures, POP displays, samples, sales aids, gimmicks etc.• Coordinate with Media and PR agencies, all advertising placements.• Launch an event plan to consumers in all countries (i.e.: Health fairs)• Plan country promotions team up with distributors and key accounts. • Conduct periodic field trips in pharmacies, supermarkets and other OTC retailers to monitor merchandising efforts as well as gathering necessary market intelligence. • Supply monthly analysis of brand sales, on regional and country level, to senior management, reporting deviations and other pertinent points versus targets suggesting corrective actions if needed. • Provide quarterly reports of brand market share by country using IMS Health data.• Support product forecasting. Show less • Design a supermarket growing program in Costa Rica that obtained new product registers in different formats: Supers, Hypermarkets, Low Price (Palí) and Clubs (PriceSmart).• Identify key accounts in Nicaragua and Panama, by distribution channel and carry on promotional plans, which involved distributors in budget and implementation.• Lead a team of three country managers.• Foster the commercial relationship with distributors and key accounts by frequent trips to Nicaragua and Panama.• Fix issues in payments and credit accounts with distributors.• Brands: Centrum, Caltrate, Advil, Chap Stick, Robitussin and Preparation H. Show less

  • Trade and Consumer Manager Central America

    Jan 2005 - Mar 2008

  • Sales Manager Nicaragua, Costa Rica y Panama

    Jun 2002 - Dec 2004
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  Beiersdorf

  Apr 2008 - May 2009

  Costa Rica Country Manager

  • In charge of Costar Rica’s office dealing with HR, trade, accounting and logistics departments.• Reach sales and P&L targets.• Develop special projects to improve areas like import process, sales and accounting. • Monthly meetings with distributors that attend different key accounts or distribution channels (supermarkets, pharmacies, discount stores and small groceries stores).• Monthly meetings with Wal-Mart, they were attended directly (No distributor). • Lead sales team made up of two Key Account Managers, one Trade Marketing Manager and two Medical Sale Reps.• Support the KAMs in their negotiations and promotional plans. • Supervise monthly payments of distributors and Wal-Mart. • Follow up correct implementation of marketing strategies (Radio, TV, newspaper and magazine advertising). • Brands: Nivea, Labello, Eucerin, Hansaplast, Parche León and Ungüento León. Show less

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  Novartis

  Jun 2009 - Jun 2015

  • In charge of Glivec, Zometa, Femara and Sandostatin SC brands.• Weekly follow up of Oncology regional sell out sales.• Liaison between Oncology and Logistics Department regarding S&OP monthly meetings, rolling forecast, forecast accuracy and shipments to the distributors.• Commercial support to Key Account Managers regarding commercial terms & conditions, forecasting, distributor handling and payments.• Key Accounts Managers report to me ad interim during 5 months.• Responsible of logistics and administrative support to the Glivec International Patient Assistance Program (GIPAP) in the region, fixing issues in forecast, inventory and import procedures. Liason with The Max Foundation.• Represent Oncology in the Novartis Regional Team that develops business opportunities team working with the other business units (Sandoz, Ciba and Pharma).• Therapeutic Integrity activities coordinator. Show less • Develop commercial strategies for Pharma Business Unit in private channel.• Coordinate with First Line Managers, Product Managers, Sales Force and Pharmacy Promoters, the commercial plans by key account (distributors and pharmacies).• Focus on goals in sales, inventory levels, profit and investment.• Negotiate monthly FOB sales (Sell in) in distributors.• Conduct weekly follow up of Sell Out sales (distributors to pharmacies).• Lead a sales team of 5 Pharmacy Promoters and 1 supervisor.• Costa Rica´s Key Account for Wal-Mart during 2010 and 2011, both pharmacy and supermarkets.• In charge of Ciba Vision Business unit (ophthalmic brands) sales from 2009 to 2011, coordinated 2 launches of contact lenses brands with our distributor.• Champion in Costa Rica of Vivir Bien Program (CRM Patient Program) from 2010 until it closure in March 2012.• Participate in special regional projects to improve forecasting, forecast accuracy, order management and logistics.• Winner of Best Cluster KAM Award in 2010 and 2012.• Brands at private market: Cataflam, Voltaren, Pantecta, Diovan, CoDiovan, Exforge and Aclasta. Show less

  • Oncology Mature Brands Manager Central America & Caribbean

    Jan 2014 - Jun 2015

  • Key Account Manager Pharma Costa Rica

    Jun 2009 - Dec 2013
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  Tecnica del Futuro S.A.

  Jan 2016 - now

  Business Development

  Environmental business that support and advise the use of eco-friendly solutions regarding: • Water quality analysis products. • Design and supply equipment for wastewater treatment plants. • Clean energy projects from wastewater and biomass.Main activities:• Seek for new business opportunities in the Central American region.• Coordinate activities with institutions such as GIZ (German Corporation for International Cooperation GmbH) and PROCOMER (Foreign Trade Promoter of Costa Rica).• Look for new suppliers of products and technologies that add value and benefit our clients.• Devise commercial strategies for the different market segments we serve.• Establish business models that meet the needs of our customers.• Attend trade fairs and business matchmaking meetings. Show less