YiHui Liu

Experience

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  Coty

  Jan 2017 - Jan 2018

  Research And Development Assistant

  • Created a glossary of the words that skincare product users use to describe the sensory properties of skincare products, and connected those words to actual quantifiable properties of skincare products. • Coordinated consumer studies on local consumers regarding their perception of skincare products in development, and conducted statistical analysis to generate insights on the consumer studies. • Conducted sensory and consumer research on the competitors in the Japanese market to generate directions for the product development team. • Translated (Japanese-English) news releases and technical papers to contribute insights about the Japanese cosmetic market. Show less

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  Japan Exchange and Teaching Program(me) (JET)

  Feb 2018 - Jul 2019

  Coordinator of International Relations

  • Contributed to the copywriting of multilingual (English and Chinese) brochures, websites, and social media content to strengthen Nishiizu’s international tourism strategies.• Participated in the production of “Go Nishiizu!”, an English language video campaign to promote tourism to the Izu Peninsula.• Planned and hosted international cultural exchange events for the locals in Nishiizu and Penghu, Taiwan.• Taught elementary Chinese to the local tourist attraction employees to enhance their abilities to assist foreign tourists.• Managed and budgeted 2 international exchange trips for middle school students in Nishiizu, Japan, and Penghu, Taiwan.• Planned and executed 2 English immersion camps with the aim of giving local students a chance to practice using the English Language with Foreign English Teachers.• Interpreted and translated (Japanese-English-Chinese) for government entities in Japan and Taiwan. Show less

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  株式会社G.Oホールディングス

  Aug 2019 - May 2020

  E-commerce Marketing Associate (Foreign Market)

  • Performed keyword research and product listing SEO optimizations for skincare products on Shopee, Lazada, and Amazon in the US, Malaysia, and Singapore, and achieved top 3 ranking and #1 in product sales for the sunscreen category on Shopee and Lazada.• Built relationships with local beauty KOLs and skincare blogs to launch localized awareness campaigns in the abovementioned markets, resulting in increased online visibility.• Liaised with the Japanese design team to create POPs and assets for social media and retail. • Analyzed weekly sales data, competitor products, and search keyword data to extract trends and reallocate keyword ad budget, hence improving sales by 413% in 6 months Show less

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  HARIO ASIA PTE LTD

  May 2020 - Aug 2021

  Digital Marketing Executive (Japanese Speaking)

  • Built and launched digital marketing infrastructures including Shopee ecommerce store, Shopify webstore, and email list, thus supporting the digitalization of the business. • Performed on-page SEO and eCommerce SEO on Shopify website and Shopee store listings. • Enhanced the brand's social media presence and built an online fan community on Instagram, increasing the number of followers by 310% in 1 year.• Liaised with Japanese stakeholders to develop marketing strategies to integrate online and retail marketing efforts. Show less

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  GroupM

  Sept 2021 - Feb 2024

  • Associate Manager, SEO

    Nov 2023 - Feb 2024

  • Senior Performance Executive, SEO

    Sept 2021 - Nov 2023
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  SPH Media

  Feb 2024 - now

  Search Engine Optimization Specialist (Baidu & Google) | SPH Tech