
Jocelyn Wagner
Marketing Assistant

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About me
Communications Officer at BC General Employees' Union (BCGEU)
Education

Simon Fraser University
2007 - 2009Certificate Sustainable Community Developmenthttp://www.sfu.ca/cscd.html

Simon Fraser University
2005 - 2009Minor PublishingActivities and Societies: Editor in Chief of "InContext", the Communication Student Union's magazine. Communications and Sustainable Community Development

Simon Fraser University
2005 - 2009Bachelor of Arts CommunicationsActivities and Societies: Communication Student Union, Sustainable Community Development Student Union, Rowing Club Treasurer, Communication Student Union, 2009. Mentor to first-year Communication students, 2008-2009.
Experience

Mark Group
Jan 2007 - Jul 2007Marketing AssistantPrepared print and website copy; organized sales team and exhibition stand at national event; managed corporate photo shoot; responded to customer queries and generated sales leads.

Heron Publishing
Jan 2008 - Apr 2008Publishing AssistantLiaised with authors, publisher and editors; typeset scientific manuscripts; completed office administrative duties; researched and proposed content management system to improve manuscript review process.

SFU Pocket Farmers Market
Sept 2008 - Dec 2008Communications AssistantDesigned and distributed weekly e-newsletters to inform and promote new products and events.

SFU Communication Student Union
Jan 2009 - Sept 2009Publication DesignerLead the creative and editorial direction of magazine, by and for undergraduate students: developed copy, assigned stories, researched and created graphics, designed page layout; managed print production, distribution and marketing activities.

Olympic Broadcasting Services Vancouver
Feb 2010 - Feb 2010Production and Logistics AssistantEnsured smooth production process by driving personnel, distributing uniforms, delivering messages and running errands as part of the official broadcasting services of the 2010 Olympic Games.

SFU Summer Publishing Workshops
Apr 2010 - Dec 2010Assistant Program CoordinatorDeveloped new marketing and sponsorship channels; acted as key correspondent for faculty, authors, students and university staff; developed copy for brochures and designed resource documents; managed mailing lists and marketing campaigns; organized facility and catering logistics; developed new course curriculum; fulfilled administrative tasks and trouble shooting.

ACT (Adaptation to Climate Change Team) at Simon Fraser University
Aug 2010 - Jan 2011Program CoordinatorBudget management, event and volunteer coordination, research, fundraising; website copy and social media management.

Vancouver International Writers Festival
Oct 2010 - Oct 2010Night ManagerPrimary contact for staff, volunteers and general public during the Festival; reconciled cash floats; managed volunteers; responded to emergencies; secured and locked up building at end of night.

Mount Seymour Resorts
Nov 2010 - Apr 2012Outdoor Educator and GuideLeads educational programs for groups of all ages through fun and dynamic snowshoe tours; engages in ongoing self-learning of natural history and outdoor leadership.

Canadian Broadcasting Corporation
Dec 2010 - Mar 2012CBC AmbassadorDuring public events and performances, I promote CBC programming, answer questions, manage guest lists, and enhance the CBC's public image as a team member of the communications department. Most memorable responsibility: Painting faces for Hockey Night in Canada during the 2011 Stanley Cup Playoffs.

Jocelyn Wagner Communications
Jan 2011 - Aug 2019Principal, Communications & Brand Implementation Strategist"Helping build tribes – one personal, relevant and anticipated message at a time."My passion is “tribe building” – helping people with common interests find each other, trust each other, and take action together. Since 2011, I have helped build tribes for over 40 organizations and projects in the following industries:- Education & Advocacy (Client Highlights: David Suzuki Foundation / Camp Suzuki; Vancouver Outdoor School)- Associations & Institutions (Client Highlight: BC Conference, The United Church of Canada; Surrey Schools' Aboriginal Education)- Media & Campaigns (Client Highlights: Modern Vancouver Family House Hunt; The Peel documentary film)- Outdoor & Recreation Services (Client Highlights: Outward Bound Canada; Camp Fircom)- Grassroots & Community Development (Client Highlights: BC Camping Conference; Yodel)- Arts & Artists (Client Highlight: Canadian Wilderness Residency Program)My titles have ranged from consultant to project manager; community activator to strategist. As an effective communicator, I am all of these.I strategize, research, plan, design and organize. I create events, websites, copy, video, logos, issues notes, media releases...Whatever medium or message is relevant for your audience, I do it. Find out how: jocelynwagner.comServices: Strategic planning, advice, training, design, development, management and evaluation of organizational communication, including: brand identities (visual, tone and voice), original and curated content (written, video and graphic), channels (websites, social media and newsletters), publications and collateral materials, proposals, research, issues and risks, media relations, events, internal stakeholder relations, external partner relations, policy and processes, information distribution and presentation. Show less

Clevers Media
Feb 2011 - May 2012Communications & Marketing AssistantCopywriting, editing and development of pitch letters; client correspondence; manage Google Documents; research and analysis; design advertisements and media kits. Researched and executed plan which successfully migrated our customer communication processes into MailChimp for increased efficiency and timeliness.

Buck Marketing Source
Apr 2011 - Dec 2011Communications CoordinatorPerformed internal communication and administrative duties and implemented creative communication initiatives for clients in the Real Estate and Development industry, including:- Print and digital collateral design and production- E-mail and social media campaign management- Event management- Website design and copywriting

Vancouver Writers Fest
Jan 2012 - Oct 2012Writer Services CoordinatorResponsible for supporting the Artistic Director in programming activities related to the 2012 Festival and Incite, our twice-monthly Reading Series, plus working with the Development and Marketing Manager on specific fundraising marketing initiatives.- Works with Artistic Director and publishers regarding details of writers' participation- Researches and maintains files- Acts as primary point of contact for communication with writers, before and during the festival- Prepares website content- Contributes to marketing materials, including copywriting and proofing Show less

Community Catalysts
Jun 2012 - Jun 2014Lead Organizer & Communication & Marketing StrategistCommunity Catalysts was a series of experiences for people who show up, share change and have fun! I designed and coordinated three weekend retreats and half a dozen evening workshops. I recruited facilitators, produced communication materials (event descriptions and graphics, posters and flyers, e-newsletter content, etc.), developed and managed channels (website, Facebook and MailChimp), promoted registration, all while reflecting the needs of an entrepreneurial community in the Lower Mainland and Okanagan Valley.The series no longer runs, but the community members are still deeply connected as business partners, life partners, spiritual support, and family friends. Community Catalysts successfully created a micro community that continues to help realize each other's gifts. Show less

Vancouver Outdoor School
Oct 2013 - Sept 2015Communicator & Brand StrategistRaised by progressive teachers, and fuelled by a frustration with the education system, I always considered a career in education. But a perceptive mentor suggested I use my passion for storytelling and tribe-building to support the system change. So, with partners Jeff Willis and Calder Cheverie, I co-founded the Vancouver Outdoor School, a mobile service provider of custom outdoor experiences and professional development for students, teachers, families and communities. vancouveroutdoorschool.com Show less

BC Conference of The United Church of Canada
Jan 2014 - Sept 2015Communications DirectorBC Conference is an administrative and service-delivery body of The United Church of Canada. We provide staff, finances, advice, advocacy and programming resources to 10 presbyteries, 200+ congregations, hundreds of ministry personnel and numerous ministries in British Columbia including camps, social service agencies, housing and care facilities, chaplaincies, hospitals and educational centres. As the Communications Director, my role was to support staff and key volunteers in their general communication needs and goals, advise and educate on effective practices, channel use, feedback gathering and follow-up methods appropriate for their respective beneficiaries. I also assisted with internal communication, supported the executive board's communication needs, monitored and published content about the organization, and reviewed, improved and contributed to the organization's two-way and one-way communication tools and channels in close collaboration with staff and key volunteers. Show less

Fraserside Community Services Society
Nov 2015 - Aug 2019Communications StrategistAs an integral member of a small team, I provide planning and execution of all aspects of the agency’s internal and external communications initiatives as based on strategic organizational plans, the agency’s brand style and current communication practices. In this position, I also provide: - planning, development and execution of the agency’s internal and external communication channels such as the annual report, e-newsletters, website, social media and events; - administrative support for employee training functions, donor communication and applications for provision of service; - preparation of organizational reports and branded materials/collateral; and consultation and support to internal initiatives and programs. Show less
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BC General Employees' Union (BCGEU)
Sept 2019 - nowCommunications OfficerCommunications strategy and support; media relations; advertising and promotional coordination; publication and print preparation; web content development.
Licenses & Certifications
- View certificate

Integrated Branding Online Certificate Course
Canadian Marketing AssociationDec 2014
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