Jocelyn Wagner

Jocelyn Wagner

Marketing Assistant

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  • Timeline

  • About me

    Communications Officer at BC General Employees' Union (BCGEU)

  • Education

    • Simon Fraser University

      2007 - 2009
      Certificate Sustainable Community Development

      http://www.sfu.ca/cscd.html

    • Simon Fraser University

      2005 - 2009
      Minor Publishing

      Activities and Societies: Editor in Chief of "InContext", the Communication Student Union's magazine. Communications and Sustainable Community Development

    • Simon Fraser University

      2005 - 2009
      Bachelor of Arts Communications

      Activities and Societies: Communication Student Union, Sustainable Community Development Student Union, Rowing Club Treasurer, Communication Student Union, 2009. Mentor to first-year Communication students, 2008-2009.

  • Experience

    • Mark Group

      Jan 2007 - Jul 2007
      Marketing Assistant

      Prepared print and website copy; organized sales team and exhibition stand at national event; managed corporate photo shoot; responded to customer queries and generated sales leads.

    • Heron Publishing

      Jan 2008 - Apr 2008
      Publishing Assistant

      Liaised with authors, publisher and editors; typeset scientific manuscripts; completed office administrative duties; researched and proposed content management system to improve manuscript review process.

    • SFU Pocket Farmers Market

      Sept 2008 - Dec 2008
      Communications Assistant

      Designed and distributed weekly e-newsletters to inform and promote new products and events.

    • SFU Communication Student Union

      Jan 2009 - Sept 2009
      Publication Designer

      Lead the creative and editorial direction of magazine, by and for undergraduate students: developed copy, assigned stories, researched and created graphics, designed page layout; managed print production, distribution and marketing activities.

    • Olympic Broadcasting Services Vancouver

      Feb 2010 - Feb 2010
      Production and Logistics Assistant

      Ensured smooth production process by driving personnel, distributing uniforms, delivering messages and running errands as part of the official broadcasting services of the 2010 Olympic Games.

    • SFU Summer Publishing Workshops

      Apr 2010 - Dec 2010
      Assistant Program Coordinator

      Developed new marketing and sponsorship channels; acted as key correspondent for faculty, authors, students and university staff; developed copy for brochures and designed resource documents; managed mailing lists and marketing campaigns; organized facility and catering logistics; developed new course curriculum; fulfilled administrative tasks and trouble shooting.

    • ACT (Adaptation to Climate Change Team) at Simon Fraser University

      Aug 2010 - Jan 2011
      Program Coordinator

      Budget management, event and volunteer coordination, research, fundraising; website copy and social media management.

    • Vancouver International Writers Festival

      Oct 2010 - Oct 2010
      Night Manager

      Primary contact for staff, volunteers and general public during the Festival; reconciled cash floats; managed volunteers; responded to emergencies; secured and locked up building at end of night.

    • Mount Seymour Resorts

      Nov 2010 - Apr 2012
      Outdoor Educator and Guide

      Leads educational programs for groups of all ages through fun and dynamic snowshoe tours; engages in ongoing self-learning of natural history and outdoor leadership.

    • Canadian Broadcasting Corporation

      Dec 2010 - Mar 2012
      CBC Ambassador

      During public events and performances, I promote CBC programming, answer questions, manage guest lists, and enhance the CBC's public image as a team member of the communications department. Most memorable responsibility: Painting faces for Hockey Night in Canada during the 2011 Stanley Cup Playoffs.

    • Jocelyn Wagner Communications

      Jan 2011 - Aug 2019
      Principal, Communications & Brand Implementation Strategist

      "Helping build tribes – one personal, relevant and anticipated message at a time."​My passion is “tribe building” – helping people with common interests find each other, trust each other, and take action together. Since 2011, I have helped build tribes for over 40 organizations and projects in the following industries:- Education & Advocacy (Client Highlights: David Suzuki Foundation / Camp Suzuki; Vancouver Outdoor School)- Associations & Institutions (Client Highlight: BC Conference, The United Church of Canada; Surrey Schools' Aboriginal Education)- Media & Campaigns (Client Highlights: Modern Vancouver Family House Hunt; The Peel documentary film)- Outdoor & Recreation Services (Client Highlights: Outward Bound Canada; Camp Fircom)- Grassroots & Community Development (Client Highlights: BC Camping Conference; Yodel)- Arts & Artists (Client Highlight: Canadian Wilderness Residency Program)My titles have ranged from consultant to project manager; community activator to strategist. As an effective communicator, I am all of these.I strategize, research, plan, design and organize. I create events, websites, copy, video, logos, issues notes, media releases...Whatever medium or message is relevant for your audience, I do it. Find out how: jocelynwagner.comServices: Strategic planning, advice, training, design, development, management and evaluation of organizational communication, including: brand identities (visual, tone and voice), original and curated content (written, video and graphic), channels (websites, social media and newsletters), publications and collateral materials, proposals, research, issues and risks, media relations, events, internal stakeholder relations, external partner relations, policy and processes, information distribution and presentation. Show less

    • Clevers Media

      Feb 2011 - May 2012
      Communications & Marketing Assistant

      Copywriting, editing and development of pitch letters; client correspondence; manage Google Documents; research and analysis; design advertisements and media kits. Researched and executed plan which successfully migrated our customer communication processes into MailChimp for increased efficiency and timeliness.

    • Buck Marketing Source

      Apr 2011 - Dec 2011
      Communications Coordinator

      Performed internal communication and administrative duties and implemented creative communication initiatives for clients in the Real Estate and Development industry, including:- Print and digital collateral design and production- E-mail and social media campaign management- Event management- Website design and copywriting

    • Vancouver Writers Fest

      Jan 2012 - Oct 2012
      Writer Services Coordinator

      Responsible for supporting the Artistic Director in programming activities related to the 2012 Festival and Incite, our twice-monthly Reading Series, plus working with the Development and Marketing Manager on specific fundraising marketing initiatives.- Works with Artistic Director and publishers regarding details of writers' participation- Researches and maintains files- Acts as primary point of contact for communication with writers, before and during the festival- Prepares website content- Contributes to marketing materials, including copywriting and proofing Show less

    • Community Catalysts

      Jun 2012 - Jun 2014
      Lead Organizer & Communication & Marketing Strategist

      Community Catalysts was a series of experiences for people who show up, share change and have fun! I designed and coordinated three weekend retreats and half a dozen evening workshops. I recruited facilitators, produced communication materials (event descriptions and graphics, posters and flyers, e-newsletter content, etc.), developed and managed channels (website, Facebook and MailChimp), promoted registration, all while reflecting the needs of an entrepreneurial community in the Lower Mainland and Okanagan Valley.The series no longer runs, but the community members are still deeply connected as business partners, life partners, spiritual support, and family friends. Community Catalysts successfully created a micro community that continues to help realize each other's gifts. Show less

    • Vancouver Outdoor School

      Oct 2013 - Sept 2015
      Communicator & Brand Strategist

      Raised by progressive teachers, and fuelled by a frustration with the education system, I always considered a career in education. But a perceptive mentor suggested I use my passion for storytelling and tribe-building to support the system change. So, with partners Jeff Willis and Calder Cheverie, I co-founded the Vancouver Outdoor School, a mobile service provider of custom outdoor experiences and professional development for students, teachers, families and communities. vancouveroutdoorschool.com Show less

    • BC Conference of The United Church of Canada

      Jan 2014 - Sept 2015
      Communications Director

      BC Conference is an administrative and service-delivery body of The United Church of Canada. We provide staff, finances, advice, advocacy and programming resources to 10 presbyteries, 200+ congregations, hundreds of ministry personnel and numerous ministries in British Columbia including camps, social service agencies, housing and care facilities, chaplaincies, hospitals and educational centres. As the Communications Director, my role was to support staff and key volunteers in their general communication needs and goals, advise and educate on effective practices, channel use, feedback gathering and follow-up methods appropriate for their respective beneficiaries. I also assisted with internal communication, supported the executive board's communication needs, monitored and published content about the organization, and reviewed, improved and contributed to the organization's two-way and one-way communication tools and channels in close collaboration with staff and key volunteers. Show less

    • Fraserside Community Services Society

      Nov 2015 - Aug 2019
      Communications Strategist

      As an integral member of a small team, I provide planning and execution of all aspects of the agency’s internal and external communications initiatives as based on strategic organizational plans, the agency’s brand style and current communication practices. In this position, I also provide: - planning, development and execution of the agency’s internal and external communication channels such as the annual report, e-newsletters, website, social media and events; - administrative support for employee training functions, donor communication and applications for provision of service; - preparation of organizational reports and branded materials/collateral; and consultation and support to internal initiatives and programs. Show less

    • BC General Employees' Union (BCGEU)

      Sept 2019 - now
      Communications Officer

      Communications strategy and support; media relations; advertising and promotional coordination; publication and print preparation; web content development.

  • Licenses & Certifications

    • Integrated Branding Online Certificate Course

      Canadian Marketing Association
      Dec 2014
      View certificate certificate