
Mischa Hollenstein
Deputy Congress Director

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About me
HR // HRIT // HCM with♥️ CSMO at Abacus Umantis AG
Education

Akademie St. Gallen
2012 - 2015Dipl. Marketingmanager HF Marketing/Marketing Management, General.webp)
Universität St.Gallen (HSG)
2022 - 2022CAS Marketing Management HSGCertificate of Advanced Studies (CAS) from the University of St.Gallen – an internationally recognized certificate of elite education.Focus topics: Strategic marketing, market research, brand management, digital marketing, product management, distribution, pricing, and marketing controlling.

Belvoirpark Hotelfachschule Zürich
2006 - 2008Dipl. Hôtelier/Restaurateur HF Hospitality Administration/Management.webp)
Universität St.Gallen (HSG)
2023 - 2024CAS Sales Management HSGCertificate of Advanced Studies (CAS) from the University of St.Gallen – an internationally recognized certificate of elite education.Focus topics: Strategic selling, active selling, leading sales, management of sales processes, value-based customer management, digital sales.

Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
2017 - 2017Excellence in Key Account ManagementActivities and Societies: Systematic Key Account Analysis and Processing; Portfolio Orientation, Leadership and Personal Competence in KAM; External Effects and Internal Implementation in KAM
Experience

Einstein St.Gallen - Hotel Congress Spa
Jan 2009 - Jan 2011Deputy Congress Director
Acrevis Bank AG
Jan 2011 - Jan 2014MarketingResponsible for sponsorship and events of the whole bank

Haufe Group
Apr 2014 - Jul 2023• Build and leading an international sales team of 9 experts with P&L responsibility • Managing sales partners in Switzerland and Austria• Drive and close key accounts and acquisitions on a C-level basis• Developing and being responsible for annual business goals• Developing and implement lead generation strategies• Creating a sales strategy to expand the existing client base and acquire new clients with global reach• Creating a sales partner strategy and incl. subsequent re-launch • Preparation of forecasts, budgets, financial reports and KPI's• Expand market share and presence• General increase of the perception of Haufe in the new market Austria with the aim to further increase the rate of inbound leads (in close cooperation with Marketing)• Constantly strive to improve operational excellence along the entire value chain• Actively contribute to the further development of the Haufe ecosystem in cooperation with all departments Show less • Developing and being responsible for the annual, individual business goals• Identifying, segmenting and actively approaching new potential customers (B2B) in all sectors, including the public sector, with a focus on Switzerland, Austria and passively rest of world.• Managing complex sales cycles (6-24 months) from start to close• Meeting (physically and virtually) potential and existing clients and building trusting, long-term client relationships with the target companies or the respective decision-makers (C-level) at companies with up to 150’000 employees• Creating and presenting pitch decks and value-based offers incl. RoI / business case calculation• Launching and managing interdisciplinary account teams to win strategic large accounts (involving management, marketing, professional service, sales consulting, technical experts, legal & compliance, etc.)• Constantly strive to improve operational excellence along the entire value chain• Participation in key trade fairs and events Show less • Responsibility for the annual, individual business goals• Identifying, segmenting and actively approaching new potential customers (B2B) in all industries with a focus on Switzerland and Austria• Managing longer sales cycles (3-12 months) from start to close• Meeting (physically and virtually) potential and existing clients• Building trusting, long-term client relationships with the target companies or the respective decision-makers (department heads and/or C-level) in companies with up to 5’000 employees• Creating and presenting pitch decks and value-based offers• Leading negotiations• Participation in key trade fairs and events Show less
Head of Sales Switzerland/Austria/RoW | Member of the Leadership Team
Sept 2019 - Jul 2023Key Account Executive
Feb 2017 - Aug 2019Sales Manager
Apr 2014 - Jan 2017

Berner Fachhochschule BFH
Nov 2014 - Oct 2015Guest LecturerGuest lecturing at Berner Fachhochschule. Prof. Dr. Anja Habegger, Leiterin Lehre.Title: "Why HR sets the wrong focus"

Gustobox GmbH
Jul 2015 - nowFounder & Partner
FHS St.Gallen, Hochschule für Angewandte Wissenschaften
Apr 2018 - Dec 2022Guest LecturerGuest lecturing at FHS St.Gallen. Prof. Dr. Alexandra Cloots, Co-Leiterin HR-Panel New Work.Title: "democratic leadership in growing young companies"

Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
Feb 2019 - nowGuest LecturerGuest lecturing in Excellence in Key Account Management. Institute for Marketing, Universität St.Gallen.Title: "Winning strategic Accounts by the help of Account Based Marketing"https://ifmhsg.ch/weiterbildung/intensivseminare/kam/

BVS St. Gallen
Jan 2020 - nowGuest LecturerGuest lecturing at Dipl. Digital Innovation Manager/in NDS HFTitle: «Foster innovation in companies through new forms of organisation»

Abacus Umantis AG
Jul 2023 - nowChief Sales & Marketing Officer (CSMO) | Member of the Executive BoardIn charge of GTM, Sales, PreSales, Inside Sales, Marketing, Value and Business Development as well as Partner Ecosystem across the DACH+ region. Revenue and profitability responsibility.
Licenses & Certifications
- View certificate

LEGO® Serious Play® Facilitator
The Association of Master Trainers of the LEGO® Serious Play® MethodMar 2016 
English BEC Vantage (Grade B)
Cambridge English Exams CadizJan 2014
Licensed Practitioner of Neuro-Linguistic Programming®
THE INTERNATIONAL SOCIETY OF NEURO-LINGUISTIC PROGRAMMING LIMITEDNov 2019
Languages
- deDeutsch
- enEnglisch
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