Abhishek Srivastava

Experience

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  AIOCD Awacs

  Sept 2011 - Sept 2017

  Product Marketing Manager

   Discovered a new market opportunity through qualitative and quantitative research, leading to the successful planning and implementation of a B2B SaaS product resulting in 200% reduction in customer issues.  Crafted compelling product messaging tailored for distribution across digital channels. This strategy resulted in a 30% increase in customer adoption, enhancing market penetration for the B2B SaaS product. Led a team of 10 analysts to build an automation tool for marketing analytics, helping a pharmaceutical company launch 20 new products.  Collaborated with external vendors to communicate process and data requirements, ensuring the successful integration of data reports with AWACS systems. Show less

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  Geokno India Pvt. Ltd.

  Sept 2017 - Sept 2020

  Group Product Marketing Manager

   Led go-to-market planning and implementation of a GIS product for water treatment plants, integrating customer feedback, which resulted in a customer base growth of 100K within 12 months.  Negotiated and expanded new line of products for international clients; developed new marketing tactics, pricing strategies and redesigned entire business portfolios leading to 40% cost optimization and 4% increase in profit margins. Led product lifecycle for 4 new products, with comprehensive positioning and promotional marketing strategies for $1M end users. Developed and executed outbound marketing strategies to ensure a consistent flow of qualified leads and opportunities for the sales team, resulting in a 25% increase in pipeline volume and improved sales conversion rates. Show less

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  Fox School of Business at Temple University

  Sept 2020 - May 2022

  Advisory Council Member - Dean's Student Advisory Council

  >Designing templates for co-chair meetings and setting agenda for the next meetings>Seeking continuous improvement initiatives for Global MBA students>Serving as a direct line of communication between the student body and university deans and working through prospective strategies>Promoting exchange of ideas to help foster a cohesive and ethical Fox School culture>Serving as student advisor by promoting the Fox School of Business experience amongst incoming and current students Show less

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  Temple Consulting Club

  Feb 2021 - May 2022

  Member

  >Worked with the leadership board on mentoring program where participating students are provided guidance and support on how to build relations with industry professionals>Lead the team to win the 2nd place and $1000 in a MBA Case Competition hosted by Solenis LLC>Organized weekly guest lectures, professional workshops, and case practices

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  Solenis

  Jun 2021 - Aug 2021

  Product Marketing Associate

   Improved the process of mapping customer touchpoints across digital platforms, achieving a 20% boost in social media engagement, enhancing customer journey insights and optimizing engagement strategies.  Created a Power BI dashboard to drive data-driven decision-making and inform the product roadmap for the launch of 5 new products.

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  Fox Management Consulting

  Aug 2021 - Dec 2021

  MBA Consultant

  >Designed a path to commercialization for a technology product of Princeton University >Conducted detailed market research to identify consumer behavior patterns and data strategy>Modeled a 5 year financial model including assumptions to validate the positive ROI for the client by identifying key costs incurred during each phase of product development

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  JPMorgan Chase & Co.

  Oct 2022 - now

  Senior Quantitative Marketing Analytics – Product & Audience

   Analyzed consumer data using regression analysis to shape product strategies and positioning for a flagship product in 10 new international markets, resulting in a 30% increase in adoption among $20M end users. Led over 100 end-to-end campaigns execution, integrating audience segmentation to tailor messaging and creative assets. Achieved a 15% reduction in launch errors through effective use of A/B testing.  Developed a tool to enhance sales enablement materials, boosting channel sales productivity by 20% and improving partner engagement across product launches and seasonal campaigns Developed measurement frameworks for tracking KPIs optimizing strategies to reduce CAC by 20% while increasing CLV by 15% through data driven insights.  Collaborated with product development and marketing team to integrate customer feedback reducing time-to-market for new features by 40% and improving customer satisfaction scores by 20%.  Led the deployment of an internal IaaS product, automating control scripts and application migrations, which helped marketing and sales teams reducing marketing campaigns time-to-market by 30%.  Developed user stories based on market research and customer feedback to craft targeted marketing materials increasing customer engagement by 25%.  Analyzed competitor data through SQL and implemented a go-to-market strategy for a B2C SaaS product, resulting in a 30% improvement in customer churn rate. Created product documentation and conducted impactful demos in 30 seminars to effectively communicate product features and benefits to internal teams and external stakeholders.  Built a tool in R using multivariate analysis to analyze customer spending and savings, advising senior stakeholders on product growth strategies. Resulted in a 20% increase in sales for targeted products. Assessed data requirements for multiple projects and led comprehensive reviews of client data integrity in collaboration with the Data Management team. Show less