Aziz Nasir

Experience

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  Adeen Homes

  Mar 2013 - Dec 2015

  Digital Marketing and Communication Lead

  - Branding assets, visuals, product photography, & out-of-home collateral. - Coordinating with agency partners and event owners.- Social media strategy, focusing on social media messaging & customer experiences. - Initiating & executing revenue from e-commerce, e-retail, & multi-channel marketing. - Driving development, quality control, & management of websites for sub-brands. - Creating leads pipeline, training new personnel, and developing scripts for CS workers and chatbots. - Incentivizing and driving performance, to boost revenues each quarter. Show less

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  Sejonline

  Jan 2016 - May 2018

  Digital Marketing Manager

  Digital Marketing Manager of a home textiles and decor brand. Single-handedly managed social media marketing, website creation, optimisation, and maintenance, branding, brand messaging, content strategy, designing marketing calendars, ensuring an adequate return on marketing spend, and coordinating with creative agencies. Grew social media audience from 1k to over 100k withing one year, coordinated the design and deployment of an E-retail website, liasoned with E-commerce channels, supervised product descriptions and photos, scheduled regular bulk uploads to various e-commerce platforms, ran SEM and SMM campaigns, and developed creative marketing assets still in use in the brand. Show less

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  Systems Limited

  Jun 2018 - Jun 2022

  Promoted in 2021. Leading a team of content marketers from diverse backgrounds and experiences. Managing team performance, creating and drafting content strategies for new clients, liasing with international clients directly for content marketing and branding, developing corporate pitches/technical pitches/service pitches that see frequent use in System's Inside Sales and Business Development Functions. Deployed on various internal projects such as developing content for website revamp, technical service writeups, collaborating on website projects with Dev teams and UI/UX functions. Co-Editor for new in-house magazine, attached to multiple high-value clients as dedicated point-of-contact for content needs and delivery. Show less Joined as a Digital Content Marketer for Pakistan's largest technology services provider. Worked extensively on legacy clients (Big Telecom, Digital Asset Management, Digital Conferencing Platforms, Health Supplement Retail). Responsible creating content strategies, developing content aligned with existing brand messaging, testing new content assets and measuring their performance against content assets already on use, working closely with SEO teams, SEM teams, and Dev teams to ensure content accuracy and cohesion for multiple clients across multiple channels, developing content strategies tailored to specific niche clients. Show less

  • Team Lead/AM Content Marketing

    Feb 2021 - Jun 2022

  • Digital Content Marketer

    Jun 2018 - Feb 2021
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  Digitz Digitas

  Jun 2022 - Jun 2023

  Strategic Communication Management Consultant

  Direct engagement with client PoCs for briefs, updates, and feedback.External PR and communications for both PACS and EME OU.Internal PRs and feature articles for PACS.Internal PRs and connect stories for EME OU. Complete website copy during PACS website revamp Ensuring content, visual, and strategic deliverables are met.Collaborating with strategy managers on quarterly & monthly reports.

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  MobileLIVE Inc

  Jun 2022 - Sept 2023

  Manager Content & Communication

  Bridging the gap between expert experience and the access to this knowledge

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  IGate Technologies Pakistan

  Jun 2023 - now

  Sr Manager - Client Brand Communications & Partnerships

  - Staff augmentation to RDX Sports

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  RDX Sports

  Jul 2023 - now

  Global Comms Manager

  - Proactively oversee the monitoring, analysis, and reporting of trends, business volumes, economic factors, and industry changes relevant to clients.- Implement direct marketing programs to activate consumers registered with client brands through online/offline events/stores.- Support home office initiatives with graphic design skills for special events and sales meetings.- Develop and recommend advertising and new media strategies to build client brand awareness, equity, and sell-through.- Direct the Creative, Advertising, and New Media teams to maximize client brand and client product exposure while ensuring integration with the marketing mix.- Coordinate and integrate communication across different functions to build the adidas brand in an integrated and consistent manner.- Ensure execution excellence of Category and Brand Plan in the client market's sub-units.- Monitor Brand Health KPIs, including Brand momentum, Net Promoter Score, Spontaneous purchase intent, and Conversion rates.- Manage relationships with key external stakeholders, such as press, brand ambassadors, stylists, journalists, opinion leaders, and influencers.- Create a systematic, process-driven approach to partner outreach and relationship management.- Identify and source partnership opportunities through both inbound lead follow-up and outbound cold calls, emails, and client visits.- Negotiate and finalize deals in line with both internal and client contract guidelines and policies.- Deliver a great experience to partners, representing the brand and acting as a liaison between the company, client, and other stakeholders.- Proactively manage partnership projects, including co-created/co-branded content promotions, lead sharing, and event partnerships. Show less