Santanu Ghoshroy

Experience

• 

  Sony Music

  Mar 1997 - Aug 1998

  Sales Officer

  - Part of the start-up phase for the India operations of Sony Music, the global music giant - Setup the Sales & Distribution Network for territories in Western India, the highest contributors to revenues - Serviced Key Retailers to ensure strong Visibility, Merchandising & Sales of Sony Music titles at these key touchpoints

• 

  EasyBuyServices (now EBS Worldwide)

  Dec 1999 - Mar 2003

  Co-Founder & Head-Business Development

  - Built the offline-online retail store during the dotcom boom in India - Co-founded the distribution company as an “Online + Offline” Business model, across 8 cities in India - EasyBuyMusic was incubated by Arthur Andersen and funded by ICICI Ventures - Led Business Development and Distribution, and built Strategic Alliances

• 

  The Coca-Cola Company

  May 2000 - Jun 2000

  Trainee

  Sales Trainee for Coca-Cola."Painted Dharavi Red"Participated in route-riding and supplied stocks daily to my territory in Dharavi, Mumbai.

• 

  IDBI Bank

  Sept 2003 - Sept 2005

  Sr. Marketing Manager

  - Managed Marketing & Public Relations for the Retail Bank, during its early high-growth phase- Responsible for Corporate Communication as well as Marketing support to Product Teams and Branches. Ran marketing campaigns across the entire Banking range of products including Cards, Assets and Liabilities products - Managed a team of 2 Managers and 2 Graphic Designers

• 

  ICICI Bank

  Sept 2005 - Jul 2009

  Part of the early start-up team at ICICI Bank Cards, making it India’s market-leading Card Issuer - Responsible for driving Credit Card Usage, across a base of 8.5 million Credit Cards; and drove New Product Alliances across India. - Managed the Rewards & Loyalty portfolio - Managed the Usage & Regional Alliances Teams (12 Managers and 7 support members, across India) - Customer Lifecycle Management:  - Responsible for Customer Life-cycle management, including Activation, Usage, Retention and Dormancy management. Used scientific models, in association with the Business Insights team  - Built the Strategy and executed the Marketing Calendar for each region across India. Show less

  • Head - Marketing and Key Accounts, Merchant Services

    Jan 2008 - Jul 2009

  • Head - Usage, Loyalty and Alliances, Credit Cards

    Sept 2005 - Jan 2008
• 

  Hewlett-Packard

  Jan 2010 - Oct 2010

  Regional Marketing Manager RPS, Asia Pacific

  Managed Marketing and Retail Merchandising for the Asia Pacific region, including launch markets of China, Indonesia and Singapore.Was the sole Marketing resource for the startup division (RPS).

• 

  American Express

  Jun 2011 - Feb 2017

  American Express Singapore (2014 onwards):- Led the Customer Engagement, Loyalty and Brand functions for Singapore Consumer Cards- Responsible for Portfolio Management and Cards Usage in Singapore’s highly-competitive market- Managed the Engagement and Loyalty Team (2 Managers and 4 executives)- Led key work-streams in:  Portfolio Management: Drive Organic Portfolio growth  Digital Marketing and Projects: Lead Singapore launch of Digital Wallets  External Partnerships and Promotions: Drive Strategic partnerships like Retailers and Malls, to drive Billings and Acquisition  Membership Rewards: Country lead for the loyalty program portfolio. KPI included driving Cost-per-point reduction  Brand Management: Country custodian of the American Express brand. Member of the Country Approval board American Express GNS Asia-Pacific (2011 - 2014):- Led Key Partnerships across India, South Asia and select South-East Asian markets.- Responsible for Product Management and Marketing. - Sold-into and aligned with Partner Bank's Strategic initiatives.- Executed Product Plans and strategies for Core Credit and emerging products (including Prepaid and Deferred Debit cards) across India, South Asia and select SEA markets.- Launched differentiated products with category-leading Value Propositions, leading to accelerated Revenue Growth, with an in-depth involvement with Network Partners.- Managed key internal stakeholders including Global Product and Compliance teams.- Portfolio Performance Tracking driven by Network Business Analytics. Show less

  • Sr Manager - Products, Loyalty & Marketing ( India, South Asia & SEA)

    Dec 2011 - Feb 2017

  • Regional Manager - Special Projects, Network Partners

    Jun 2011 - Dec 2011
• 

  Mastercard

  Mar 2017 - now

  Lead for Digital Platforms in Loyalty Solutions, for Asia Pacific.

  • Director - Sales Enablement

    Jul 2022 - now

  • Regional Product Lead - Loyalty Solutions

    Mar 2017 - Jul 2022