Apurv Raikwar

Experience

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  Lupin

  Jun 2015 - Jun 2015

  Trainee
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  Unilever

  Jul 2016 - Jul 2016

  Trainee
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  NMIMS MBA Pharmaceutical Management Alumni Network

  Sept 2017 - May 2018

  Placecom
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  NMIMS MBA Pharmaceutical Management Alumni Network

  May 2019 - Jul 2020

  Senior placecom

  Lead generation.HR follow up.Cordinating placement process.

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  Jubilant Pharmova Limited

  May 2019 - Aug 2019

  Summer Intern

  Development of brand plan.Field force follow-up.Vendor interactions.Campaign follow-up.

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  Troikaa Pharmaceuticals Ltd.

  Jul 2020 - Nov 2021

  Management Trainee

  **Division: Altius**I spearheaded the management of a diverse portfolio consisting of 6 brands, strategically targeted to contribute 20% within a division encompassing 20 brands.The division's core focus centered around pivotal molecules, notably Diclofenac, Triamcinolone Acetate, Methylcobalamin, Aceclofenac, Paracetamol, Nifedipine, Tramadol, and Paracetamol + Serratiopeptidase.**Key Actions Undertaken:**- Executed a comprehensive portfolio analysis, harnessing insights from internal and external data sources to facilitate accurate forecasting.- Led and conducted extensive domestic fieldwork, driving the process of idea validation, gathering invaluable customer feedback, and actively engaging in competitive ventures.- Initiated and steered Market and Marketing research initiatives, specifically tailored to newly launched or approved molecules. These efforts were instrumental in shaping our market entry strategies.- Orchestrated impactful brand revival campaigns for our in-house brand, breathing new life into its market presence.- Ensured unwavering alignment of portfolio strategies with the overarching organizational objectives, vision, and mission.- Crafted innovative campaigns aimed at enhancing employee and customer engagement, fostering a sense of connection and loyalty.- Skillfully managed the brands 'TroyAce', 'Diltigesic', 'Nifecaine', 'Zyrotram-P Rapid', and 'Nurotroy SR'. This involved meticulous formulation of Brand Plans, devising formats for efficient and timely plan execution, and meticulous record maintenance.- Effectively motivated and managed a dynamic field force comprised of 320 individuals, overseeing their training, development, and driving brand performance.- Provided robust co-support to the functional activities of marketing, facilitating seamless inter-departmental coordination for optimized operations. Show less

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  Aristo Pharmaceuticals Pvt. Ltd.

  Nov 2021 - Jul 2023

  Sr. Product Executive

  Division: MF 2**Brand custodian for:**I embarked on the role of brand custodian for several prominent brands within the division. These included Flexon, Dezacor, Zymoflam, and Flexon 650. **Molecules:**During my tenure, I oversaw the marketing and promotion of key molecules, including Ibuprofen + Combination, Paracetamol, Deflazacort, and the BTR Combination. **Introductions:**I played an instrumental role in various brand introductions and initiatives, including:- Successfully launched the brand Flexon 650, making a significant impact in the market.- Orchestrated the division's inaugural brand revival contest, generating excitement and engagement among our audience.- Executed a strategic post-COVID communication campaign focused on "LONG COVID", aiming to provide valuable information and support to those affected.- Celebrated a momentous achievement as we proudly crossed the 100 Crores milestone for the division, with this remarkable feat attributed to the exceptional performance of a single brand.**Operational tasks:**During my tenure, I actively undertook a range of operational tasks, which included:- Formulating comprehensive brand plans, and utilizing marketing collateral, digital platforms, and periodic communications, all in alignment with the NP4 guidelines. This approach served to enhance our brand presence and drive engagement.- Orchestrating portfolio promotion efforts both domestically and internationally, specifically in Nepal, to expand our market reach.- Skillfully managing internal and external stakeholders, thereby fostering strong relationships that contributed to robust business generation.- Undertaking rigorous Market and Marketing research initiatives, designed to validate hypotheses and inform our strategic decisions. These research efforts were pivotal in ensuring our strategies were grounded in data-driven insights. Show less

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  Emcure Pharmaceuticals Limited

  Aug 2023 - Oct 2023

  Product Manager

  Division: PharmaMolecules: Elemental Iron and Calcium Channel BlockersResponsibilities :-• Currently serving as a Product Manager in the Gynaecology and Cardiology Portfolio with brands like Orofer XT Suspension (Elemental Iron) and Asomex (CCB).• Serving a purpose to drive an awareness about iron deficiency through a combination of digital platforms and offline methods. #MoreThanBara. #MakingIndiaIronSrong.• Conducting cycle meetings for performance review and regular field work for market and marketing insights.• Assisting FOGSI internal committee at Emcure for creating an awareness of Iron deficiency with #MoreThanBara campaign for grabbing mind share.• Developing LRP, Brand Plans, MIS and monthly brand reviews for Market presence. Show less

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  MANKIND PHARMA LTD

  Nov 2023 - now

  Product management team

  Division: Life Mankind (lifestar)Therapy: Female wellnessBrand: DydroboonMolecule: Dydrogesterone (Hormones)Target markets:-A) Direct marketLuteal phase Defects, Recurrent pregnancy loss, Threatened abortions.B) Indirect MarketHRT, Endometriosis, Infertility and Assisted reproductions, Menstrual DisordersTg: Gynaecologists ,Obstetricians, IVFResponsibilities:-Establishing safety of Dydrogestrone, a retro progesterone.Actively driving organic brand recalls through out clinic awareness about Dydrogesterone FertiVision, AIOCG, ESAR.India's first IVF PR campaign driveWinner of Most Popular Brand Award for DydroboonLine extensions: Modified release tablets of higher strength Dydrogesterone. Show less