
Daniela Farinha
Marketing Assistant Intern

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About me
Marketing Specialist | Spandex Portugal
Education

Instituto Politécnico de Santarém
2008 - 2011Licenciatura Educação e Comunicação MultimédiaHTML | CSS | Dreamweaver | Joomla | Photoshop | Illustrator | Indesign | Premiere

Universidade Lusófona de Humanidades e Tecnologias
2015 - 2019Mestrado Ciências da Comunicação - Marketing e PublicidadeSeminário: Marketing DigitalTese: "As Novas Tecnologias Digitais na Publicidade Exterior em Portugal". Dissertação apresentada no congresso Sopcom 2022Paula Lopes (ISG e ULHT/CICANT) & Daniela Farinha (ULHT/CICANT)
Experience

AdMKT - Marketing e Comunicação
Feb 2011 - May 2011Marketing Assistant Intern• Creation of information leaflets.• Support for the development of marketing actions.• Support for organizing events.• Support in planning content calendars and Social Media strategy (Facebook, Twitter, Linkedin).

Orangepopcorn
Oct 2012 - Sept 2013Marketing & Communication Designer• Pagination of two digital monthly magazines (Sabores Partilhados and The Avenue).• Photographic support for journalist during interviews.• Support in planning content calendars and Social Media strategy (Facebook).

Banco Santander
Oct 2013 - Aug 2014Billing clerk• Collections (property loans, personal loans, credit cards), report the situation directly to the counter.• Skills acquired: Good communication (listening, arguing, persuading), versatility, resilience.

AFolha.eu
Aug 2014 - Jan 2015Graphic Designer• Pagination of the digital newspaper aFolha.eu.• Photographic support for journalists during interviews.• Creation of graphic content for the newspaper's social networks (Facebook and Instagram).

3ó - Distribuição de Produtos Gráficos, Lda.
Feb 2015 - Jan 2020Marketing & Communication Designer• SEO planning and implementation (website).• Creation and promotion of landing pages to enhance lead generation.• Planning, creating and managing content for email marketing campaigns. Tool: Egoi.• Creation and development of graphic design projects (information leaflets, business cards, roll-ups, among others).• Preparation and updating of the general product catalog (printed/digital).

Spandex Portugal
Jan 2020 - now• Participation in the development of the local marketing plan.• Implementation of group marketing activities.• Market research to identify customer trends, competitor offerings and demographic data.• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, forms, etc.)• SEO planning and implementation (website).• Creation and promotion of landing pages to enhance lead generation.• Planning, creating and managing content for email marketing campaigns. Tool: Egoi.• Production and organization of events (Liaise with external vendors).• Creation and development of graphic design projects (information leaflets, price tables, business cards, roll-ups, among others).• Preparation and updating of the general product catalog (printed/digital). Show less • Implementation of group marketing activities.• Market research to identify customer trends, competitor offerings and demographic data.• SEO planning and implementation (website).• Creation and promotion of landing pages to enhance lead generation.• Planning, creating and managing content for email marketing campaigns. Tool: Egoi.• Planning content calendars and Social Media strategy (Creation and management of the Linkedin Social Network).• Creation and development of graphic design projects (information leaflets, price tables, business cards, roll-ups, among others).• Preparation and updating of the general product catalog (print/digital). Show less
Marketing Specialist
Sept 2022 - nowMarketing & Communication Designer
Jan 2020 - Sept 2022
Licenses & Certifications

Marketing Digital e Marketing de Afiliados
Curso Intensivo com Paulo Faustino e Rafael RezNov 2017
Web Design
LSD - Lisbon School of DesignMar 2012
Languages
- poPortuguese
- enEnglish
- spSpanish
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